{"id":53998,"date":"2025-11-18T01:00:00","date_gmt":"2025-11-17T16:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53998"},"modified":"2025-11-17T16:15:39","modified_gmt":"2025-11-17T07:15:39","slug":"more-than-70-of-gacha-and-live-service-games-in-japan-get-discontinued-before-their-third-year-gacha-game-researcher-finds","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/more-than-70-of-gacha-and-live-service-games-in-japan-get-discontinued-before-their-third-year-gacha-game-researcher-finds\/","title":{"rendered":"More than 70% of gacha and live-service games in Japan get discontinued before their third year, gacha game researcher finds"},"content":{"rendered":"\n<p>While live-service mobile games were practically dominating the industry in the late 2010s, it seems like the model is slowly losing its momentum in the 2020s, <a href=\"https:\/\/automaton-media.com\/en\/news\/if-youve-worked-on-a-chinese-game-youll-know-production-scale-is-on-a-whole-other-level-japanese-devs-discuss-growing-quality-of-chinese-games\/\" target=\"_blank\" rel=\"noreferrer noopener\">at least in Japan<\/a>. As the market grows oversaturated with countless takes on gacha monetization, gamers have started to observe that most such games don\u2019t survive past 3 years of service, with those sticking around for longer being the \u201cspecial cases\u201d \u2013 but how much truth is there to it?<\/p>\n\n\n\n<p>Ayashii Rinjin, a game writer who specializes in live-service and gacha games, recently shared a piece of their own research on the topic. According to their database which records almost 2,200 different live-service games, more than 70% of titles came to an end before stepping into their third year. Furthermore, their research reveals that it is most common for live-service games to reach EOS (end of services) in their second year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30bd\u30b7\u30e3\u30b2\u304c3\u5e74\u3067\u6b7b\u306c\u3068\u3044\u3046\u30bd\u30fc\u30b9\u3092\u8abf\u3079\u3066\u3044\u3066\u3075\u3068\u81ea\u5206\u304c\u96c6\u3081\u305f\u73fe\u5728\u7d042200\u4ef6\u3042\u308b\u30b5\u30fc\u30d3\u30b9\u7d42\u4e86\u30ea\u30b9\u30c8\u306e\u96c6\u8a08\u3092\u898b\u305f\u30893\u5e74\u76ee\u307e\u3067\u306b\u7d42\u4e86\u3057\u305f\u30b2\u30fc\u30e0\u304c7\u5272\u3050\u3089\u3044\u3067\u3001\u30a6\u3001\u30a6\u30ef\u30fc\uff01\uff01\u3063\u3066\u306a\u3063\u3066\u308b <a href=\"https:\/\/t.co\/k7N1u3whZy\">pic.twitter.com\/k7N1u3whZy<\/a><\/p>&mdash; \u602a\u3057\u3044\u96a3\u4eba (@BlackHandMaiden) <a href=\"https:\/\/twitter.com\/BlackHandMaiden\/status\/1988479475051622695?ref_src=twsrc%5Etfw\">November 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><em>Table translation: <\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-palette-color-7-background-color has-background has-fixed-layout\"><tbody><tr><td>Ended services within 3 months (0~90 days)<\/td><td>28<\/td><\/tr><tr><td>Ended services within 6 months (91~182 days)<\/td><td>163<\/td><\/tr><tr><td>Ended services within 1 year (183~365 days)<\/td><td>501<\/td><\/tr><tr><td>Ended services within 2 years (366~730 days)<\/td><td>554<\/td><\/tr><tr><td>Ended services within 3 years (731~1095 days)<\/td><td>295<\/td><\/tr><tr><td>Ended services within 4 years (1096~1460 days)<\/td><td>178<\/td><\/tr><tr><td>Ended services within 5 years (1461~1825 days)<\/td><td>135<\/td><\/tr><tr><td>Ended services within 6 years (1826~2190 days)<\/td><td>89<\/td><\/tr><tr><td>Ended services within 7 years (2191~2555 days)<\/td><td>69<\/td><\/tr><tr><td>Ended services in more than 7 years (2556~ days)<\/td><td>160<\/td><\/tr><tr><td>Overall number of games that ended services<\/td><td>2,172<\/td><\/tr><tr><td>Number of games that ended services before entering their 3<sup>rd<\/sup> year<\/td><td>1,541<\/td><\/tr><tr><td>Percentage of games that ended services before entering their 3<sup>rd<\/sup> year<\/td><td>70.9<\/td><\/tr><tr><td>Number of games that ended services before entering their 1<sup>st<\/sup> year<\/td><td>692<\/td><\/tr><tr><td>Percentage of games that ended services before entering their 1<sup>st<\/sup> year<\/td><td>31.9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Considering how the market has been evolving in the past years and the difficulties developers face when tackling projects as demanding as live-service games, these numbers don\u2019t come as much of a surprise. With the market growing saturated and <a href=\"https:\/\/automaton-media.com\/en\/news\/mobile-game-development-costs-in-japan-have-risen-by-4-7-times-in-the-past-decade-study-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">development costs <\/a><a href=\"https:\/\/automaton-media.com\/en\/news\/mobile-game-development-costs-in-japan-have-risen-by-4-7-times-in-the-past-decade-study-finds\/\">rising year by year<\/a> amidst a workforce shortage, even industry professionals are saying that the Japanese live-service game scene has reached a \u201c<a href=\"https:\/\/automaton-media.com\/en\/news\/japans-gacha-game-industry-in-a-sinking-titanic-phase-developer-says-switching-to-console-game-development-not-an-easy-solution-for-many\/\" target=\"_blank\" rel=\"noreferrer noopener\">sinking Titanic phase<\/a>\u201d \u2013 and in recent years, it seems like it\u2019s been increasingly difficult to get even high-budget projects to kick it off.<\/p>\n\n\n\n<p>Notably, Tribe Nine, developed by Akatsuki Games and supervised by Danganronpa\u2019s developers, is <a href=\"https:\/\/automaton-media.com\/en\/news\/tribe-nine-to-end-services-on-november-27\/\" target=\"_blank\" rel=\"noreferrer noopener\">set to end services<\/a> less than a year after launch. Some games have seen their demise even sooner due to all kinds of complications, be it insufficient funding or an overly \u201cpredatory\u201d monetization system. The latter hit an NFT-based game <a href=\"https:\/\/x.com\/TOKYOBEAST_G_JP\/status\/1947567294919655470?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">TOKYO BEAST<\/a> which reached EOS barely two months after release, and there have been many more similar cases taking place over the years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"519\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980001.jpg\" alt=\"Tribe Nine gameplay.\" class=\"wp-image-54008\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980001.jpg 922w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980001-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980001-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p>Looking at the data provided by Ayashii Rinjin, it\u2019s easy to imagine that the managing of live-service games itself is pretty much a kind of gamble you have to go \u201call in\u201d on \u2013 as it seems that there are more games that reach EOS within the first 6 months of launch compared to games that live on to reach their 6<sup>th<\/sup> or 7<sup>th<\/sup> year of service. You could call it \u201chigh-risk, high-reward,\u201d but even if the developers are able to keep their game alive for 7 years or longer, that can sometimes turn out to be more of a curse than a blessing (excluding hits like FGO, which has been <a href=\"https:\/\/automaton-media.com\/en\/news\/fate-grand-orders-secret-to-maintaining-over-1-million-monthly-users-even-9-years-after-launch-an-unusually-high-retention-rate-according-to-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">steadily operating for almost a decade<\/a>).<\/p>\n\n\n\n<p>Live-service games require many frequent updates to stay relevant and keep players engaged, but the more the game grows \u2013 the bigger burden is inevitably placed on the developers. For example, Square Enix\u2019s mobile game Dragon Quest of the Stars <a href=\"https:\/\/automaton-media.com\/en\/news\/square-enixs-10-year-old-mobile-game-grew-so-complex-it-became-difficult-to-manage-without-serious-bugs-producer-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced its EOS<\/a> after a 10-year-long run, with one of the main reasons being the numerous technical complications which arose due to the sheer volume and complexity of the game. As Japanese gacha game programmer and technical blogger <a href=\"https:\/\/eihigh.hatenablog.com\/entry\/2023\/04\/09\/214734\" target=\"_blank\" rel=\"noreferrer noopener\">Eihigh noted<\/a>, \u201cafter 10 years of operation, a game\u2019s code accumulates so much technical debt that it\u2019s impossible to pay it back.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"472\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980002.jpg\" alt=\"Genshin Impact gameplay.\" class=\"wp-image-54009\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980002.jpg 856w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980002-380x210.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251117-539980002-768x423.jpg 768w\" \/><\/figure>\n\n\n\n<p>With tough market competition and low prospects for survival, many devs have recently been making a shift from aggressive monetization towards a more player-oriented approach for live-service games. Furthermore, the debut of HoYoverse\u2019s Genshin Impact in 2020 significantly raised the bar for gacha games in terms of gameplay and story depth, making its competitors (especially Japanese games) feel shallow in comparison.<\/p>\n\n\n\n<p>Judging by how many big budget f2p games have been coming from China, it seems like the country\u2019s developers will be taking the lead in this market shift. Studios like Hero Game (<a href=\"https:\/\/automaton-media.com\/en\/news\/duet-night-abyss-decides-to-abolish-gacha-systems-just-before-launch-we-ask-the-devs-what-happens-to-the-games-monetization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duet Night Abyss<\/a>) and Naked Rain (<a href=\"https:\/\/automaton-media.com\/en\/news\/gta-style-open-world-anime-game-ananta-will-not-have-a-character-gacha-system-netease-confirms\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANANTA<\/a>), have recently announced that they would be removing gacha monetization completely, which might cause a greater change in the industry if proven to be successful. However, it is still yet to be seen whether Japanese developers will be open to make similar changes and how effective it would be in stabilizing the domestic live-service game market.<\/p>\n\n\n\n<p>Related posts:<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals&nbsp;<br><\/a><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/automaton-media.com\/en\/news\/japanese-gamers-average-gacha-spending-per-user-high-enough-to-offset-mobile-market-shrinkage-study-shows\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japanese gamers\u2019 average gacha spending per user high enough to offset mobile market shrinkage, study shows&nbsp;<br><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According a database recording almost 2,200 different live-service games, more than 70% of titles ended services before their third year. <\/p>\n","protected":false},"author":79,"featured_media":54011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[11,3],"tags":[17],"class_list":["post-53998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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