{"id":53944,"date":"2025-11-14T23:00:00","date_gmt":"2025-11-14T14:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53944"},"modified":"2025-11-14T18:09:42","modified_gmt":"2025-11-14T09:09:42","slug":"take-pride-in-your-own-culture-and-leverage-it-former-playstation-boss-shuhei-yoshida-gives-developers-advice-on-succeeding-in-the-global-market","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/take-pride-in-your-own-culture-and-leverage-it-former-playstation-boss-shuhei-yoshida-gives-developers-advice-on-succeeding-in-the-global-market\/","title":{"rendered":"\u201cTake pride in your own culture and leverage it.\u201d Former PlayStation boss Shuhei Yoshida gives developers advice on succeeding in the global market\u00a0"},"content":{"rendered":"\n<p>Former Sony executive Shuhei Yoshida recently gave a talk at South Korea\u2019s Console Game Developer Conference 2025 (CGDC), held on November 6 and 7. As reported by\u00a0<a href=\"https:\/\/www.thisisgame.com\/articles\/406499\" target=\"_blank\" rel=\"noreferrer noopener\">ThisIsGame<\/a>, the long-time PlayStation\u00a0veteran\u00a0offered\u00a0insights into what\u00a0he thinks\u00a0game developers should be paying attention to in the\u00a0ever-changing game industry, especially if they want to\u00a0achieve success among global audiences.\u00a0Although his advice was addressed to developers in Korea, it\u00a0seems to reflect\u00a0Yoshida\u2019s overall views on\u00a0the current\u00a0state and future direction of the console game market.\u00a0<\/p>\n\n\n\n<p>Yoshida&nbsp;placed&nbsp;a&nbsp;strong&nbsp;emphasis on the role of indie games going forward&nbsp;(which is not&nbsp;surprising given his&nbsp;track record&nbsp;as a former PlayStation Indies boss). While&nbsp;games&nbsp;continue to grow&nbsp;as an industry, this growth has its limits. To push the medium forward, Yoshida says&nbsp;(based on machine translation)&nbsp;that&nbsp;creators&nbsp;must keep offering&nbsp;new&nbsp;and original experiences&nbsp;\u2013&nbsp;and&nbsp;according to him,&nbsp;indie&nbsp;creators&nbsp;are best positioned to do that.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"858\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-001.jpg\" alt=\"\" class=\"wp-image-53948\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-001.jpg 1532w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-001-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>Additionally, Yoshida addressed the limitations of pursuing fidelity, commenting that the&nbsp;\u201cera of&nbsp;relying on&nbsp;graphical improvements\u201d is over. Given that visual upgrades alone no longer surprise players,&nbsp;and the costs&nbsp;of achieving&nbsp;them&nbsp;have become prohibitively high,&nbsp;he thinks&nbsp;it\u2019s&nbsp;now necessary for developers to focus on creating new forms of gameplay.&nbsp;As an aside, Bayonetta creator&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/bayonetta-director-hideki-kamiya-says-pretty-graphics-alone-dont-do-much-for-him-a-good-action-game-needs-mechanics-no-other-game-has\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hideki Kamiya recently expressed similar sentiments<\/a>, albeit&nbsp;his statement referred specifically to&nbsp;the&nbsp;action game&nbsp;genre.&nbsp;<\/p>\n\n\n\n<p>Interestingly, Yoshida Shuhei\u00a0tells Korean developers that the best way to meet the expectations of the global market (set by domestic hits like Stellar Blade, Dave the\u00a0Diver\u00a0and Lies of P) is to keep\u00a0doing their own thing. \u201cFind what you excel at, take pride in your culture,\u00a0leverage\u00a0it, and do things that other developers\u00a0can&#8217;t\u00a0or\u00a0won&#8217;t\u00a0imitate. That&#8217;s how you&#8217;ll stand out.&#8221;\u00a0He notes that even if a game belongs to a niche field,\u00a0\u201cdisplaying deep expertise in that area can connect you with global players.\u201d\u00a0These statements\u00a0seem to be\u00a0Yoshida\u2019s way of telling local developers not to\u00a0attempt\u00a0to\u00a0imitate\u00a0what\u00a0other\u00a0global hits\u00a0are doing\u00a0in pursuit of success,\u00a0which links back into his point about offering new and original experiences.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1523\" height=\"839\" sizes=\"auto, (max-width: 1523px) 100vw, 1523px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-002.jpg\" alt=\"NieR: Automata\" class=\"wp-image-53949\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-002.jpg 1523w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-002-380x209.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251114-53944-002-768x423.jpg 768w\" \/><\/figure>\n\n\n\n<p>On a related note, Yoshida has\u00a0previously <a href=\"https:\/\/automaton-media.com\/en\/news\/nier-automata-creator-yoko-taro-says-he-was-ordered-not-to-worry-about-overseas-reviews-by-games-producer\/\" target=\"_blank\" rel=\"noreferrer noopener\">praised\u00a0Yoko Taro\u2019s\u00a0NieR: Automata as the game that \u201crevived Japan\u2019s game industry\u201d<\/a> amidst a\u00a0drawn out\u00a0identity crisis, inspiring Japanese developers to\u00a0stop imitating the West and embrace their own culture. \u201cI think that the Japanese game industry\u00a0came back to life\u00a0after Nier, so much so that you could talk about pre-Nier and post-Nier eras. Simply put,\u00a0I think that\u00a0was the title that made everyone want to pursue Japanese-style games.\u201d\u00a0<\/p>\n\n\n\n<p>Related articles:&nbsp;<a href=\"https:\/\/automaton-media.com\/en\/news\/playstation-needs-to-reconsider-its-pursuit-of-cutting-edge-graphics-for-future-consoles-says-former-sie-executive\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PlayStation needs to reconsider its pursuit of cutting-edge graphics for future consoles, says former SIE executive<\/strong><\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former SIE and PlayStation executive Shuhei Yoshida says the way to succeeding in the global market is doing your own thing.<\/p>\n","protected":false},"author":55,"featured_media":53947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[64,3],"tags":[17],"class_list":["post-53944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cTake pride in your own culture and leverage it.\u201d Former PlayStation boss Shuhei Yoshida gives developers advice on succeeding in the global market\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Former SIE and PlayStation executive Yoshida Shuhei says the way to succeeding in the global market is doing your own thing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/take-pride-in-your-own-culture-and-leverage-it-former-playstation-boss-shuhei-yoshida-gives-developers-advice-on-succeeding-in-the-global-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cTake pride in your own culture and leverage it.\u201d Former PlayStation boss Shuhei Yoshida gives developers advice on succeeding in the global market\u00a0 - 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