{"id":53726,"date":"2025-11-08T00:01:00","date_gmt":"2025-11-07T15:01:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53726"},"modified":"2025-11-07T18:09:21","modified_gmt":"2025-11-07T09:09:21","slug":"one-of-japans-biggest-online-marketplaces-to-implement-price-restrictions-on-all-newly-released-games-in-an-effort-to-combat-scalping","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/one-of-japans-biggest-online-marketplaces-to-implement-price-restrictions-on-all-newly-released-games-in-an-effort-to-combat-scalping\/","title":{"rendered":"One of Japan\u2019s biggest online marketplaces to implement price restrictions on all newly released games in an effort to combat scalping"},"content":{"rendered":"\n<p><strong>Yahoo! Japan Flea Market, <\/strong>a customer-to-customer online marketplace selling second-hand goods<strong>,<\/strong> has recently <a href=\"https:\/\/www.lycorp.co.jp\/ja\/news\/release\/019850\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced a new initiative for its video game category<\/a> that prohibits the sale of new games above their list price for one month after releasing. As reported by <a href=\"https:\/\/news.denfaminicogamer.jp\/news\/2511062j\" target=\"_blank\" rel=\"noreferrer noopener\">Denfaminicogamer<\/a>, this decision is set to take effect starting November 13, and aims to cut down on the resale of popular titles at unfair prices via the online marketplace.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\uff3c\u30a8\u30f3\u30bf\u30e1\u5546\u54c1\u306e\u5b89\u5fc3\u5b89\u5168\u306a\u53d6\u5f15\u306e\u305f\u3081\u306b\uff0f<br><br>Yahoo!\u30d5\u30ea\u30de\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u306a\u3055\u307e\u306b\u30a8\u30f3\u30bf\u30e1\u5546\u54c1\u3092\u5b89\u5168\u5b89\u5fc3\u306b\u53d6\u5f15\u3044\u305f\u3060\u304f\u305f\u3081\u3001\u9ad8\u984d\u8ee2\u58f2\u9632\u6b62\u306e\u65b0\u305f\u306a\u65b9\u91dd\u3068\u3057\u3066\u300111\u670813\u65e5\u3088\u308a\u300c\u65b0\u4f5c\u30b2\u30fc\u30e0\u30bd\u30d5\u30c8\u306e\u5b9a\u4fa1\u4ee5\u4e0a\u3067\u306e\u8ca9\u58f2\u3092\u4e00\u5b9a\u671f\u9593\u7981\u6b62\u3059\u308b\u53d6\u308a\u7d44\u307f\u300d\u3092\u5c0e\u5165\u3057\u307e\u3059\ud83c\udfae<br><br>\u8a73\u7d30\u306f\ud83d\udd17<a href=\"https:\/\/t.co\/qB8MSrsNKh\">https:\/\/t.co\/qB8MSrsNKh<\/a> <a href=\"https:\/\/t.co\/NH5TzlUJJg\">pic.twitter.com\/NH5TzlUJJg<\/a><\/p>&mdash; Yahoo! JAPAN\uff08\u30e4\u30d5\u30fc\uff09 (@Yahoo_JAPAN_PR) <a href=\"https:\/\/twitter.com\/Yahoo_JAPAN_PR\/status\/1986270467175686253?ref_src=twsrc%5Etfw\">November 6, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Post translation:<\/p>\n\n\n\n<p><em>To ensure users can buy and sell entertainment products safely and securely, Yahoo! Flea Market will introduce a new policy to prevent high-value reselling from November 13. This initiative prohibits the sale of new game software above its list price for a specified period.<\/em><\/p>\n\n\n\n<p>Once implemented, sellers on the platform will be unable to list new titles above their manufacturer&#8217;s suggested retail price (MSRP). Any remaining offenders will be subject to Yahoo! Japan\u2019s preventive measures, such as removing the fraudulent listings or, in more serious cases, suspending the offender\u2019s account.<\/p>\n\n\n\n<p>While Yahoo! Japan has taken steps to reduce fraudulent transactions on its online marketplaces (such as <a href=\"https:\/\/automaton-media.com\/en\/news\/strict-ban-on-nintendo-switch-2-listings-extended-on-major-japanese-online-marketplace-pokemon-legends-z-a-bundles-to-be-banned-as-well\/\" target=\"_blank\" rel=\"noreferrer noopener\">prohibiting the listing of products like the Nintendo Switch 2 on Yahoo! Auctions<\/a>), this new movement seeks to create fairer commerce spaces for everyone. Given the recent increase in resales of popular products over the past years, the company has likely decided to tackle this issue before it gets any worse.<\/p>\n\n\n\n<p>Related articles:<\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/switch-2-consoles-scalped-and-delivered-before-launch-day-by-self-proclaimed-king-of-the-scalpers-in-japan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Switch 2 consoles scalped and delivered before launch day by self-proclaimed \u201cKing of the Scalpers\u201d in Japan<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/nongaming-news\/japanese-gaming-convention-tackles-scalpers-by-threatening-to-print-their-faces-and-personal-information-onto-merch\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Japanese gaming convention tackles scalpers by threatening to print their faces and personal information onto merch<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting November 13, Yahoo! Japan Flea market will ban selling of new video games above list price in the first month after release.<\/p>\n","protected":false},"author":67,"featured_media":53733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-53726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>One of Japan\u2019s biggest online marketplaces to implement price restrictions on all newly released games in an effort to combat scalping - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Starting November 13, Yahoo! 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