{"id":53667,"date":"2025-11-06T23:00:00","date_gmt":"2025-11-06T14:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53667"},"modified":"2025-11-06T17:22:21","modified_gmt":"2025-11-06T08:22:21","slug":"rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/","title":{"rendered":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0"},"content":{"rendered":"\n<p>Rune Factory and Story of Seasons publisher <strong>Marvelous<\/strong> recently published its <a href=\"https:\/\/corp.marv.jp\/library\/img\/kessansetsumei2q2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">interim financial report<\/a> for the first half of the fiscal year ending March 2026. As reported by <a href=\"https:\/\/gamebiz.jp\/news\/415449\" target=\"_blank\" rel=\"noreferrer noopener\">GameBiz<\/a>, the company\u2019s core game business saw sales surge by over 98% year-on-year, but still ended up in the red, recording an operating loss of around $7 million.&nbsp;<\/p>\n\n\n\n<p>Marvelous\u2019s recent releases include Rune Factory: Guardians of Azuma, <a href=\"https:\/\/automaton-media.com\/en\/news\/rune-factory-devs-created-guardians-of-azuma-as-a-way-to-experiment-with-the-ip-before-tackling-a-new-mainline-entry\" target=\"_blank\" rel=\"noreferrer noopener\">a new take on the franchise with a mythological Japanese setting<\/a>, and Story of Seasons: Grand Bazaar, a modern rebuild of the 2008 farming sim. Both titles launched to positive critical reception, and have, according to Marvelous, been performing well commercially too, selling over 500 thousand units each. By contrast, their recently released mech action game Daemon X Machina Titanic Scion has been performing sluggishly, but total revenue in the PC\/console game sector nearly doubled year-on-year, nevertheless.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1194\" height=\"671\" sizes=\"auto, (max-width: 1194px) 100vw, 1194px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251106-53667-header.jpg\" alt=\"Story of Seasons: Grand Bazaar\" class=\"wp-image-53669\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251106-53667-header.jpg 1194w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251106-53667-header-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/11\/20251106-53667-header-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p>Why the operating loss, then? The publisher also saw the cost of sales (meaning development costs) rise sharply during this period, which narrowed the profit margin to the point of Marvelous\u2019s game sector not managing to break even. Company-wide figures show that cost of sales soared by 114.8% year-on-year during the same period. Looking forward, they hope to encourage further sales of the new Rune Factory, Story of Seasons and Deamon x Machina titles through updates and DLC.&nbsp;<\/p>\n\n\n\n<p>Related article: <a href=\"https:\/\/automaton-media.com\/en\/game-development\/rune-factory-guardians-of-azumas-devs-set-out-to-rectify-the-series-buggy-reputation-with-the-mindset-were-not-releasing-a-day-one-patch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rune Factory: Guardians of Azuma\u2019s devs set out to rectify the series\u2019 buggy reputation with the mindset \u201cwe\u2019re not releasing a day-one patch\u201d<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.<\/p>\n","protected":false},"author":55,"featured_media":52099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-53667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1516\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0 - AUTOMATON WEST","description":"Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/","og_locale":"en_US","og_type":"article","og_title":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0 - AUTOMATON WEST","og_description":"Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.","og_url":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-11-06T14:00:00+00:00","og_image":[{"width":1516,"height":849,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0","datePublished":"2025-11-06T14:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/"},"wordCount":272,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg","keywords":["Financial News","News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/","url":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/","name":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg","datePublished":"2025-11-06T14:00:00+00:00","description":"Marvelous saw sales surge by over 98% year-on-year in the first half of FY 2025, but its core game business still ended up in the red.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250918-52097-header.jpg","width":1516,"height":849,"caption":"Rune Factory: Guardians of Azuma'"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/rune-factory-and-story-of-seasons-publisher-sees-revenue-soar-thanks-to-new-entries-but-still-faces-losses-due-to-high-dev-costs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Rune Factory and Story of Seasons publisher sees revenue soar thanks to new entries, but still faces losses due to high dev costs\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/53667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=53667"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/53667\/revisions"}],"predecessor-version":[{"id":53671,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/53667\/revisions\/53671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/52099"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=53667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=53667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=53667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}