{"id":53421,"date":"2025-10-29T23:00:00","date_gmt":"2025-10-29T14:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53421"},"modified":"2025-10-29T14:38:41","modified_gmt":"2025-10-29T05:38:41","slug":"developer-who-accidentally-listed-game-as-shitty-dungeon-in-japan-says-steam-wishlists-skyrocketed-in-aftermath","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/developer-who-accidentally-listed-game-as-shitty-dungeon-in-japan-says-steam-wishlists-skyrocketed-in-aftermath\/","title":{"rendered":"Developer who accidentally listed game as \u201cShitty Dungeon\u201d in Japan says Steam Wishlists skyrocketed in aftermath\u00a0"},"content":{"rendered":"\n

Fix-a-Bug, an indie developer from Italy, released the satirical fantasy RPG The Crazy Hyper-Dungeon Chronicles<\/strong> on Steam last week. Looking back on the development process in a post-launch interview with Game*Spark<\/a>, the game\u2019s creator Paolo Nicoletti says the most memorable moment for him was undoubtedly the \u201cShitty Dungeon\u201d incident<\/a>.\u00a0<\/p>\n\n\n\n

Back in August this year, The Crazy Hyper-Dungeon Chronicles got its first demo, along with a Japanese-language Steam store page. At the time, the game did not yet have a professional-level localization, so its title ended up being mistranslated to \u201cKuso Dungeon\u201d (jp: \u30af\u30bd\u30c0\u30f3\u30b8\u30e7\u30f3), which directly translates to \u201cCrap Dungeon\u201d or \u201cShitty Dungeon.\u201d Once Japanese gamers noticed the hilariously named Western game pop up on their Steam feeds, it didn\u2019t take long for it to go viral on X, and subsequently get picked up by media. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cEveryone was laughing their heads off, and I was too, honestly,\u201d Nicoletti comments. \u201cIt was a completely unintentional accident, but it ended up bringing the game lots of attention.\u201d While the Japanese version of The Crazy Hyper-Dungeon Chronicle was swiftly updated with the correct title, the \u201cshitty\u201d incident led to the game\u2019s Wishlists skyrocketing. Nicoletti calls it \u201ctruly, accidental marketing at its finest.\u201d <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Crazy Hyper-Dungeon Chronicle is doing well in terms of critical reception too. The dungeon crawler sits at a Mostly Positive rating on Steam, with reviewers praising the self-aware humor, artwork and solid core gameplay loop. The game\u2019s creator says feedback so far has been “incredible,” and his team is working on balancing and quality improvements in response to issues players have pointed out.\u00a0<\/p>\n\n\n\n

The Crazy Hyper-Dungeon Chronicle is out now for PC (Steam<\/a>). <\/p>\n\n\n\n

Related article: Developers making pachinko-inspired games might want to think twice about how they name them if they want to avoid a NSFW accident<\/a>\u00a0<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

For indie developer Fix-a-Bug, accidentally calling their own game “shitty” in Japanese became unintentional marketing.<\/p>\n","protected":false},"author":55,"featured_media":53430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[17],"class_list":["post-53421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nDeveloper who accidentally listed game as \u201cShitty Dungeon\u201d in Japan says Steam Wishlists skyrocketed in aftermath\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"For indie developer Fix-a-Bug, accidentally calling their own game "shitty" in Japanese became unintentional marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/developer-who-accidentally-listed-game-as-shitty-dungeon-in-japan-says-steam-wishlists-skyrocketed-in-aftermath\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developer who accidentally listed game as \u201cShitty Dungeon\u201d in Japan says Steam Wishlists skyrocketed in aftermath\u00a0 - 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