{"id":53296,"date":"2025-10-24T15:53:26","date_gmt":"2025-10-24T06:53:26","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53296"},"modified":"2025-10-24T15:53:29","modified_gmt":"2025-10-24T06:53:29","slug":"xbox-playtime-in-japan-increased-by-around-20-in-the-past-year-across-console-pc-and-cloud","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/xbox-playtime-in-japan-increased-by-around-20-in-the-past-year-across-console-pc-and-cloud\/","title":{"rendered":"Xbox playtime in Japan increased by around 20% in the past year across console, PC and cloud\u00a0"},"content":{"rendered":"\n

Speaking to Famitsu<\/a> at Kojima Productions\u2019 recent \u201cBeyond the Strand\u201d event in Tokyo, Microsoft Gaming CEO Phil Spencer shared some insights about Xbox\u2019s activities in Japan. According to Spencer, the company considers the Japanese market \u201ctruly special,\u201d a sentiment it\u2019s working on conveying to players through efforts like the recent Japan-themed DLCs for Call of Duty: Black Ops 7 and other first-party titles. <\/p>\n\n\n\n

Of note, Spencer mentions that “total Xbox playtime in Japan has increased by around 20% in the past year.” This figure represents the whole Xbox ecosystem, including console, PC and cloud. While he doesn’t offer a detailed breakdown, Spencer says that the growth is well-balanced across all three platforms. \u201cIf I had to point out one thing, it seems to me that the importance of PC is increasingly growing for our Japanese players. Furthermore, the fact that console, PC, and cloud are all growing aligns with our strategy of wanting players to enjoy Xbox regardless of device.\u201d\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

To further boost their market share in Japan, Microsoft plans to provide more content tailored for Japanese players. On the flip side, Spencer also mentions close collaboration with Japanese developers. \u201cWe have very unique relationships with companies like Capcom, Konami, Square Enix, Sega, and Bandai Namco Entertainment.\u201d Following the release of Koei Tecmo and PlatinumGames\u2019 Ninja Gaiden 4, Microsoft is also set to publish Kojima Productions\u2019s OD. As for Japanese-developed titles beyond that, Spencer says the company is \u201cin talks with various partners,\u201d with announcements planned in due course. <\/p>\n\n\n\n

Related articles: It took six years for Monster Hunter: World to come to Xbox in Japan<\/a><\/strong><\/p>\n\n\n\n

Xbox criticized for \u201cturning its back on world\u2019s 4th largest gaming market\u201d by South Korean media and players <\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft Gaming CEO Phil Spencer shares insight on Xbox’s activities in Japan and local playtime growth.<\/p>\n","protected":false},"author":55,"featured_media":53299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-53296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nXbox playtime in Japan increased by around 20% in the past year across console, PC and cloud\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Microsoft Gaming CEO Phil Spencer shares insight on Xbox's activities in Japan and local playtime growth across devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/xbox-playtime-in-japan-increased-by-around-20-in-the-past-year-across-console-pc-and-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xbox playtime in Japan increased by around 20% in the past year across console, PC and cloud\u00a0 - 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