{"id":53114,"date":"2025-10-20T22:00:00","date_gmt":"2025-10-20T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=53114"},"modified":"2025-10-20T15:07:29","modified_gmt":"2025-10-20T06:07:29","slug":"silent-hill-series-producer-says-publishers-cant-expect-players-to-get-serious-about-an-ip-with-just-remakes","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/silent-hill-series-producer-says-publishers-cant-expect-players-to-get-serious-about-an-ip-with-just-remakes\/","title":{"rendered":"Silent Hill series producer says publishers can\u2019t expect players to get serious about an IP with just remakes"},"content":{"rendered":"\n<p>Back in October 2022, Konami ended the <strong>Silent Hill <\/strong>franchise\u2019s long-term drought by simultaneously announcing several new projects. Among them were three games: Silent Hill 2, a full remake of the 2001 original, Silent Hill f, a brand-new entry <a href=\"https:\/\/automaton-media.com\/en\/news\/the-silent-hill-series-has-leaned-more-heavily-into-western-style-horror-in-recent-entries-but-silent-hill-f-will-be-a-return-to-japanese-roots-dev-say\/\" target=\"_blank\" rel=\"noreferrer noopener\">set in 1960s Japan<\/a>, and Silent Hill: Townfall, another cryptic spin-off by Screen Burn (formerly known as No Code). With two of the titles already out, Silent Hill series producer Motoi Okamoto recently reflected on the intended strategy behind these announcements and why Konami decided to make them at the same time despite the risks.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u4eca\u304b\u30893\u5e74\u524d\u30012022\u5e74\u306b\u300e\u30b5\u30a4\u30ec\u30f3\u30c8\u30d2\u30eb2\u300f\u300e\u30b5\u30a4\u30ec\u30f3\u30c8\u30d2\u30ebf\u300f\u300e\u30b5\u30a4\u30ec\u30f3\u30c8\u30d2\u30eb\u30bf\u30a6\u30f3\u30d5\u30a9\u30fc\u30eb\u300f\u306e3\u672c\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u767a\u8868\u3057\u305f\u3051\u3069\u3001\u30ea\u30e1\u30a4\u30af1\u672c\u3060\u3051\u3067\u306e\u767a\u8868\u3001\u3044\u308f\u3086\u308b\u69d8\u5b50\u898b\u30ea\u30e1\u30a4\u30af\u306f\u3057\u305f\u304f\u306a\u304b\u3063\u305f\u3093\u3067\u3059\u3088\u306d\u3002\u2026 <a href=\"https:\/\/t.co\/AXmbPVwPbt\">https:\/\/t.co\/AXmbPVwPbt<\/a><\/p>&mdash; \u5ca1\u672c\u57fa (@obakemogura) <a href=\"https:\/\/twitter.com\/obakemogura\/status\/1979174851308032466?ref_src=twsrc%5Etfw\">October 17, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"> <em>Three years ago, in 2022, we announced three titles: Silent Hill 2, Silent Hill f, and Silent Hill: Townfall. We didn\u2019t want to just announce a single remake to \u201ctest the waters.\u201d<\/em>\u00a0<br><em>We wanted people to feel how serious we were about reviving the series. Developing a remake and a new title simultaneously naturally involves risks, but we wanted to convey our commitment first and foremost.<\/em>\u00a0<br><em>Only when a new game is announced can the future of a series be seen. Users won\u2019t feel motivated to engage with an IP unless they can sense it has a future. If the company takes a wait-and-see\u00a0approach, so will the players. The company needs to show how serious it is so that users can get genuinely excited. I think that\u2019s only fair.<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>Whereas publishers of long-dormant franchises might be tempted to play it safe with a single remake to gauge demand, Okamoto says Konami\u2019s decision to announce three projects simultaneously was a way to let players know that they were serious about revitalizing the franchise and continuing to do new things with it. Developing new titles alongside the Silent Hill 2 remake carries a fair share of risks, which is why Konami bet a lot on Bloober Team, NeoBards Entertainment, and No Code \u2013\u00a0smaller studios that were yet to handle full development for such a massively popular IP.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SILENT HILL: Townfall Teaser Trailer (4K:EN) | KONAMI\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/bpqRBsXP6M0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\uff1eRP<br>\u30a2\u30cb\u30e1\u3068\u30b2\u30fc\u30e0\u306f\u307e\u305f\u5225\u306e\u8a71\u304b\u3082\u3057\u308c\u306a\u3044\u3051\u3069\u3001\u30ea\u30e1\u30a4\u30af\u7269\u3063\u3066\u3001\u53e4\u3044\u304a\u5ba2\u3055\u3093\u3060\u3051\u8003\u3048\u3066\u3082\u3001\u623b\u3063\u3066\u304f\u308b\u306e\u306f\u305b\u3044\u305c\u3044\u534a\u5206\u3050\u3089\u3044\u3067\u3001\u7e2e\u5c0f\u518d\u751f\u7523\u306b\u306a\u308a\u304c\u3061\u3002<br><br>\u65b0\u898f\u5c64\u534a\u5206\u3001\u6614\u306e\u30d5\u30a1\u30f3\u534a\u5206\u3050\u3089\u3044\u3067\u8a2d\u8a08\u3057\u306a\u3044\u3068\u3001\u304a\u5ba2\u3055\u3093\u306f\u5897\u3048\u3066\u3044\u304b\u306a\u3044\u3002<\/p>&mdash; \u5ca1\u672c\u57fa (@obakemogura) <a href=\"https:\/\/twitter.com\/obakemogura\/status\/1979168343471866101?ref_src=twsrc%5Etfw\">October 17, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><em> &#8220;It\u2019s probably a bit different for anime and games, but with remakes, even if you consider\u00a0old fans, at best, about half of them will come back, so it tends to lead to shrinking. If you don&#8217;t design [the remake] with about half new audiences and half old fans in mind, the customer base won&#8217;t grow.<\/em>\u00a0&#8220;<\/figcaption><\/figure>\n\n\n\n<p>Referencing one of his older X posts, Okamoto comments, based on his experience, that only half of a title\u2019s original playerbase tends to come back to check out a remake. As an original work is reproduced in new iterations (Naughty Dog\u2019s The Last of Us comes to mind), it leads to diminishing returns. That said, Okamoto encourages developers to design their remakes with both new and returning players in mind, or else the playerbase won\u2019t grow.\u00a0<\/p>\n\n\n\n<p>Given the positive reception of both the <a href=\"https:\/\/automaton-media.com\/en\/news\/silent-hill-2-remake-producer-at-konami-says-seeing-bloober-team-gain-recognition-for-their-work-is-the-greatest-reward\/\" target=\"_blank\" rel=\"noreferrer noopener\">Silent Hill 2 remake<\/a> and Silent Hill f, it seems that Konami was successful in putting the franchise back on the map. The games retain the <a href=\"https:\/\/automaton-media.com\/en\/news\/silent-hill-f-will-be-like-a-salad-dressing-of-psychological-and-supernatural-horror-new-writer-rykishi07-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">psychological horror elements<\/a> the series is known for while building upon them with immersive storytelling, modern controls, and <a href=\"https:\/\/automaton-media.com\/en\/news\/silent-hill-f-features-more-action-gameplay-to-avoid-being-a-silent-hill-2-clone-but-also-to-appeal-to-younger-audiences-producer-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">interesting combat<\/a>. Silent Hill: Townfall has a lot to live up to, being the next release, but given Konami\u2019s recent track record for finding good developers and Okamoto\u2019s involvement with the project, it seems that the game is in capable hands.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Related article: <a href=\"https:\/\/automaton-media.com\/en\/news\/future-silent-hill-games-wont-necessarily-follow-silent-hill-f-formula-producer-says-we-want-to-keep-experimenting-with-each-new-title\/\" target=\"_blank\" rel=\"noreferrer noopener\">Future Silent Hill games won\u2019t necessarily follow Silent Hill f formula, producer says. \u201cWe want to keep experimenting with each new title\u201d<\/a>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Silent Hill series producer Motoi Okamoto explains why Konami took the risk of announcing three new game release simultaneously.<\/p>\n","protected":false},"author":67,"featured_media":53119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-53114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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