{"id":52047,"date":"2025-09-17T15:35:14","date_gmt":"2025-09-17T06:35:14","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=52047"},"modified":"2025-09-17T16:23:45","modified_gmt":"2025-09-17T07:23:45","slug":"sega-successfully-ignites-fan-war-as-official-mario-kart-world-posts-get-bombarded-with-shabby-rv-image-from-sonic-racing-crossworlds-ad","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/sega-successfully-ignites-fan-war-as-official-mario-kart-world-posts-get-bombarded-with-shabby-rv-image-from-sonic-racing-crossworlds-ad\/","title":{"rendered":"Sega successfully ignites fan war as official Mario Kart World posts get bombarded with shabby RV image from Sonic Racing: CrossWorlds ad\u00a0"},"content":{"rendered":"\n<p>A recent <strong>Mario Kart World<\/strong> online announcement by the official Nintendo of Europe X account is being hijacked by fan comments featuring nothing but a still image taken from Sega\u2019s latest <strong>Sonic Racing: CrossWorlds<\/strong> advertisement. The image features a run-down RV, a tortoise, and a cow, all of which the ad uses to cheekily allude to Mario Kart World. The same image repeats no matter how much you scroll down the comments section.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"qme\" dir=\"ltr\"> <a href=\"https:\/\/t.co\/1KP2NLb8VI\">pic.twitter.com\/1KP2NLb8VI<\/a><\/p>&mdash; Sam Procrastinates (@SamsProStation) <a href=\"https:\/\/twitter.com\/SamsProStation\/status\/1968093216412143896?ref_src=twsrc%5Etfw\">September 16, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While <a href=\"https:\/\/automaton-media.com\/en\/news\/sega-references-its-past-feud-with-nintendo-in-shady-ad-comparing-sonic-racing-crossworlds-and-mario-kart-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Sonic Racing: CrossWorlds ad<\/a> in question draws inspiration from the Sega-Nintendo feud that took place in the late 80s and early 90s, the references it makes are specific to the latest Mario Kart title.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Using the now-infamous image as an example, the RV symbolizes Mario Kart World\u2019s <a href=\"https:\/\/automaton-media.com\/en\/news\/mario-kart-world-devs-explain-why-the-game-isnt-called-mario-kart-9\/\" target=\"_blank\" rel=\"noreferrer noopener\">large, interconnected Free Roam map<\/a>, which players can explore at their leisure. To account for the map\u2019s size, several of the tracks feature large, wide layouts, which have made some players feel like they are moving slower than before, hence the tortoise (it may also simply be a reference to the series\u2019 popular Green Shell power-up). The cow is the easiest to explain, as it\u2019s a reference to the now-popular Cow racer, which itself is based on the NPC cows featured in previous Mario Kart tracks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Nintendo of Europe social media manager just trying to do their job in peace <a href=\"https:\/\/t.co\/Le0S8AQeS8\">pic.twitter.com\/Le0S8AQeS8<\/a><\/p>&mdash; No Context Super Mario (@SuperMarioOOC85) <a href=\"https:\/\/twitter.com\/SuperMarioOOC85\/status\/1968114555525140869?ref_src=twsrc%5Etfw\">September 17, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While it is unlikely that Nintendo will respond to this great Sonic fan invasion, <a href=\"https:\/\/x.com\/doctah_wahwee\/status\/1967927560370815060\" target=\"_blank\" rel=\"noreferrer noopener\">many seem happy to see Sega\u2019s more aggressive advertisements return<\/a> after so long. Given the power of memes and the internet, however, it looks like Sega will be able to rely more on viral marketing this time around.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Official X posts by Nintendo are on the receiving end of endless taunts after Sega&#8217;s shady Sonic Racing: CrossWorlds ad.<\/p>\n","protected":false},"author":67,"featured_media":52049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-52047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega successfully ignites fan war as official Mario Kart World posts get bombarded with shabby RV image from Sonic Racing: CrossWorlds ad\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Official X posts by Nintendo are on the receiving end of endless taunts after Sega&#039;s shady Sonic Racing: CrossWorlds ad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/sega-successfully-ignites-fan-war-as-official-mario-kart-world-posts-get-bombarded-with-shabby-rv-image-from-sonic-racing-crossworlds-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sega successfully ignites fan war as official Mario Kart World posts get bombarded with shabby RV image from Sonic Racing: CrossWorlds ad\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Official X posts by Nintendo are on the receiving end of endless taunts after Sega&#039;s shady Sonic Racing: CrossWorlds ad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/sega-successfully-ignites-fan-war-as-official-mario-kart-world-posts-get-bombarded-with-shabby-rv-image-from-sonic-racing-crossworlds-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T06:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T07:23:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250917-52012-001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1347\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sega successfully ignites fan war as official Mario Kart World posts get bombarded with shabby RV image from Sonic Racing: CrossWorlds ad\u00a0 - 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