{"id":52009,"date":"2025-09-16T18:40:26","date_gmt":"2025-09-16T09:40:26","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=52009"},"modified":"2025-09-16T18:40:30","modified_gmt":"2025-09-16T09:40:30","slug":"sega-references-its-past-feud-with-nintendo-in-shady-ad-comparing-sonic-racing-crossworlds-and-mario-kart-world","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/sega-references-its-past-feud-with-nintendo-in-shady-ad-comparing-sonic-racing-crossworlds-and-mario-kart-world\/","title":{"rendered":"Sega references its past feud with Nintendo in shady ad comparing Sonic Racing: CrossWorlds and Mario Kart World"},"content":{"rendered":"\n<p>As a reference to the Sega-Nintendo feud that took place between the late 80s and early 90s, Sega released an advertisement for its upcoming <strong>Sonic Racing: CrossWorlds<\/strong> kart racing game that pokes fun at Nintendo\u2019s <a href=\"https:\/\/automaton-media.com\/en\/news\/mario-kart-world-devs-explain-why-the-game-isnt-called-mario-kart-9\/\">Mario Kart World<\/a>. While Nintendo\u2019s game was not explicitly mentioned, features such as full kart customization and crossplay, which Mario Kart World lacks, were highlighted in the ad.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sonic Racing: CrossWorlds - Come Race on Our Level Commercial\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/CYOfP1a7xjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Whereas Mario Kart World features an open world of interconnected courses and racing action <a href=\"https:\/\/automaton-media.com\/en\/news\/mario-kart-worlds-controls-were-fine-tuned-by-devs-who-literally-spend-their-lunch-breaks-skateboarding-at-the-office\/\" target=\"_blank\" rel=\"noreferrer noopener\">reminiscent of skateboarding and BMX,<\/a> Sonic Racing: CrossWorlds features intuitive controls and polished gameplay, courtesy of <a href=\"https:\/\/automaton-media.com\/en\/news\/initial-d-arcade-developers-involved-in-segas-new-sonic-racing-game\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sega\u2019s Initial D division<\/a>. With <a href=\"https:\/\/automaton-media.com\/en\/news\/sonic-racing-crossworlds-controls-are-based-on-20-years-of-experience-making-initial-d-arcade-games-devs-say\/\" target=\"_blank\" rel=\"noreferrer noopener\">over 20 years\u2019 worth of experience<\/a> crafting racing games, the Initial D development team collaborated with the Sonic team to fine-tune CrossWorlds\u2019 gameplay into a smooth, satisfying experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sega Genesis - Blast Processing [Race Car] (1993)\" width=\"1160\" height=\"870\" src=\"https:\/\/www.youtube.com\/embed\/Yww8J0fKYYM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Going back to the advertisement, Sega has understandably toned down its aggressive nature as compared to the ads of the 80s and 90s, where the company explicitly calls out Nintendo as a competitor (older gamers will remember the \u201c<a href=\"https:\/\/youtu.be\/k7nsBoqJ6s8?si=6WCpvZ93KD4EfSfa\" target=\"_blank\" rel=\"noreferrer noopener\">Genesis does what Nintendon\u2019t<\/a>\u201d tagline of one of its jingles). Though Nintendo is just as guilty of putting out <a href=\"https:\/\/youtu.be\/Zy7Pimby5a8?si=dctZFRep5LynDsGm\" target=\"_blank\" rel=\"noreferrer noopener\">aggressive ads against Sega<\/a> in the past, it has instead focused its efforts on more family-friendly marketing. Considering Sonic Racing: CrossWorlds will release for both the Nintendo Switch and Switch 2, the shade being thrown around this time seems to be in good faith.<\/p>\n\n\n\n<p>Sonic Racing: CrossWorlds is set to release on September 25, 2025, for PlayStation 4 and 5, Xbox One, Xbox Series X|S, Windows (<a href=\"https:\/\/store.steampowered.com\/app\/2486820\/Sonic_Racing_CrossWorlds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>, <a href=\"https:\/\/store.epicgames.com\/en-US\/p\/sonic-racing-crossworlds\" target=\"_blank\" rel=\"noreferrer noopener\">Epic<\/a>), and Nintendo Switch. A Nintendo Switch 2 port is planned for release later this year.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Sonic Racing: CrossWorlds ad playfully throwing shade at Mario Kart World is keeping the decades old Sega Nintendo banter alive.<\/p>\n","protected":false},"author":67,"featured_media":52011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17,33],"class_list":["post-52009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news","tag-nintendo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sega references its past feud with Nintendo in shady ad comparing Sonic Racing: CrossWorlds and Mario Kart World - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The new Sonic Racing: CrossWorlds ad playfully throwing shade at Mario Kart World is keeping the decades old Sega Nintendo banter alive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/sega-references-its-past-feud-with-nintendo-in-shady-ad-comparing-sonic-racing-crossworlds-and-mario-kart-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sega references its past feud with Nintendo in shady ad comparing Sonic Racing: CrossWorlds and Mario Kart World - 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Zoto has been playing video games for 30+ years now but has only recently come to grips with PC gaming. 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