{"id":51907,"date":"2025-09-12T04:00:00","date_gmt":"2025-09-11T19:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=51907"},"modified":"2025-09-11T17:19:15","modified_gmt":"2025-09-11T08:19:15","slug":"former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/","title":{"rendered":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0"},"content":{"rendered":"\n

With Korea exporting not only big-budget blockbusters like Lies of P and Stellar Blade, but also indie-sized hits like Dave the Diver<\/a> and Sanabi<\/a>,\u00a0you would think that the country is attracting more foreign publishers to invest in new indie games.\u00a0Unfortunately, this doesn\u2019t seem to be the case, as former Sony Interactive Entertainment executive Shuhei Yoshida<\/strong> discovered when he attended the Busan Indie Connect (BIC) Festival in August.\u00a0<\/p>\n\n\n\n

In a recent interview with 4Gamer<\/a>, Yoshida expressed disappointment with how few publishers were in attendance compared to the increasing number of quality Korean indie games being showcased at the event. Most of the publishers were Korean, save for Devolver Digital, which was the only foreign indie publisher present.\u00a0\u00a0<\/p>\n\n\n\n

\"Limbus
Limbus Company, developed and published by South Korean studio Project Moon, is a free-to-play indie title that saw worldwide acclaim<\/em><\/figcaption><\/figure>\n\n\n\n

Yoshida likens Korea\u2019s indie game scene to Japan\u2019s own, which only started to become more widely accepted during the COVID-19 pandemic. During these years, the general public started seeing more commercial TV shows about indie game developers, and major businesses started campaigns and contests to fund emerging indies. From there, the popularity of indie games skyrocketed in Japan. <\/p>\n\n\n\n

According to Yoshida, while Korea\u2019s indie game scene has also been slowly growing, it hasn\u2019t quite reached this kind of level of awareness among consumers. He gives it about two or three more years before it really takes off, and both local and foreign audiences start to appreciate it more. <\/p>\n\n\n\n

Related articles: SIE veteran Shuhei Yoshida wants to keep supporting indie developers even after his retirement\u00a0<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Devolver Digital was the only international indie publisher present at BIC 2025.<\/p>\n","protected":false},"author":67,"featured_media":51910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[],"class_list":["post-51907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news"],"blocksy_meta":[],"yoast_head":"\nFormer PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"According to Yoshida, Devolver Digital was the only international indie publisher present at Korea's BIC 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"According to Yoshida, Devolver Digital was the only international indie publisher present at Korea's BIC 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T19:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1327\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos "Zoto" Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos "Zoto" Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0 - AUTOMATON WEST","description":"According to Yoshida, Devolver Digital was the only international indie publisher present at Korea's BIC 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/","og_locale":"en_US","og_type":"article","og_title":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0 - AUTOMATON WEST","og_description":"According to Yoshida, Devolver Digital was the only international indie publisher present at Korea's BIC 2025.","og_url":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-09-11T19:00:00+00:00","og_image":[{"width":1327,"height":756,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg","type":"image\/jpeg"}],"author":"Carlos \"Zoto\" Zotomayor","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Carlos \"Zoto\" Zotomayor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/"},"author":{"name":"Carlos \"Zoto\" Zotomayor","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31"},"headline":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0","datePublished":"2025-09-11T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/"},"wordCount":288,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg","articleSection":["Indie Games","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/","url":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/","name":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg","datePublished":"2025-09-11T19:00:00+00:00","description":"According to Yoshida, Devolver Digital was the only international indie publisher present at Korea's BIC 2025.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20241202-51907-header.jpg","width":1327,"height":756,"caption":"Yoshida Shuhei"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/former-playstation-exec-shuhei-yoshida-says-overseas-publishers-are-neglecting-korean-indie-games-despite-the-markets-high-output\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Former PlayStation exec Shuhei Yoshida says overseas publishers are neglecting Korean indie games, despite the market\u2019s high output\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31","name":"Carlos \"Zoto\" Zotomayor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","caption":"Carlos \"Zoto\" Zotomayor"},"description":"Automaton West writer. Zoto has been playing video games for 30+ years now but has only recently come to grips with PC gaming. When he isn't playing video games, he watches romance anime and gets mad when his best girl never wins.","url":"https:\/\/automaton-media.com\/en\/author\/carlos-zotomayor\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=51907"}],"version-history":[{"count":4,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51907\/revisions"}],"predecessor-version":[{"id":51915,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51907\/revisions\/51915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/51910"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=51907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=51907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=51907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}