{"id":51697,"date":"2025-09-05T04:00:00","date_gmt":"2025-09-04T19:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=51697"},"modified":"2025-09-04T17:30:53","modified_gmt":"2025-09-04T08:30:53","slug":"shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/","title":{"rendered":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong"},"content":{"rendered":"\n<p>After using the fan-made character Dororong (also known as \u201cDoro\u201d) both in-game and for the <a href=\"https:\/\/automaton-media.com\/en\/news\/after-promoting-their-game-on-a-satellite-in-outer-space-nikkes-developers-are-stumped-about-what-could-possibly-be-next\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotional materials<\/a> of Goddess of Victory: Nikke and Stellar Blade, <strong>Shift Up<\/strong> has finally decided to acquire and officially trademark the character.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-516970001.jpg\" alt=\"Dororong.\" class=\"wp-image-51699\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-516970001.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-516970001-380x214.jpg 380w\" \/><\/figure>\n\n\n\n<p>According to official information found on the website of the Korean Intellectual Property Office, on August 29, Shift-up filed a trademark application for Doro\u2019s character (as reported by <a href=\"https:\/\/www.gamespark.jp\/article\/2025\/09\/04\/156807.html\" target=\"_blank\" rel=\"noreferrer noopener\">Game*Spark<\/a>). This includes Doro\u2019s design and several versions of the \u201cDoro\u201d logo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Doro Song \ud83c\udfb5 Doro Summer Tour Theme Song! | GODDESS OF VICTORY: NIKKE\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/Yda6WDxShcg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>First appearing in the Korean game forum Arca.live, Doro was created by a Goddess of Victory: Nikke fan as a meme version of the sinister character Dorothy. Doro quickly became popular among Nikke fans and developers, so much so that it has become widely known as the game\u2019s unofficial mascot. While numerous pieces of Doro fan art exist, Shift Up has also been steadily incorporating the character into its IPs. Doro was recently featured in Stellar Blade\u2019s Goddess of Victory: Nikke collaboration DLC, and will likely be making more appearances now that Shift Up will soon own the character.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro. <\/p>\n","protected":false},"author":67,"featured_media":51700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18],"class_list":["post-51697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T19:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"896\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong - AUTOMATON WEST","description":"According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/","og_locale":"en_US","og_type":"article","og_title":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong - AUTOMATON WEST","og_description":"According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro.","og_url":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-09-04T19:00:00+00:00","og_image":[{"width":896,"height":504,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg","type":"image\/jpeg"}],"author":"Carlos \"Zoto\" Zotomayor","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Carlos \"Zoto\" Zotomayor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/"},"author":{"name":"Carlos \"Zoto\" Zotomayor","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31"},"headline":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong","datePublished":"2025-09-04T19:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/"},"wordCount":205,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg","keywords":["News (Global)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/","url":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/","name":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg","datePublished":"2025-09-04T19:00:00+00:00","description":"According to the the Korean Intellectual Property Office, Shift-Up has recently filed a trademark application for fan-made character Doro.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250904-51697-header.jpg","width":896,"height":504},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/shift-up-files-trademark-for-beloved-goddess-of-victory-nikke-fan-created-meme-character-dororong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Shift Up files trademark for beloved Goddess of Victory: NIKKE fan-created meme character Dororong"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31","name":"Carlos \"Zoto\" Zotomayor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","caption":"Carlos \"Zoto\" Zotomayor"},"description":"Automaton West writer. Zoto has been playing video games for 30+ years now but has only recently come to grips with PC gaming. When he isn't playing video games, he watches romance anime and gets mad when his best girl never wins.","url":"https:\/\/automaton-media.com\/en\/author\/carlos-zotomayor\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=51697"}],"version-history":[{"count":2,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51697\/revisions"}],"predecessor-version":[{"id":51702,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/51697\/revisions\/51702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/51700"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=51697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=51697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=51697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}