{"id":51643,"date":"2025-09-04T02:00:00","date_gmt":"2025-09-03T17:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=51643"},"modified":"2025-09-03T19:11:38","modified_gmt":"2025-09-03T10:11:38","slug":"the-indie-game-boom-has-been-propped-up-by-the-short-form-content-culture-of-tiktok-and-peoples-shortening-attention-spans-japanese-game-artist-suggests","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/the-indie-game-boom-has-been-propped-up-by-the-short-form-content-culture-of-tiktok-and-peoples-shortening-attention-spans-japanese-game-artist-suggests\/","title":{"rendered":"The indie game boom has been propped up by the short-form content culture of TikTok and peoples\u2019 shortening attention spans, Japanese game artist suggests"},"content":{"rendered":"\n<p>Rather than slowly chipping away at a narrative full-price game, you can get at least three indie games for the same price and enjoy three different stories in a probably shorter time span. Or, when you really want to play something new but don\u2019t feel like forking out for a game that you probably won\u2019t even finish, turning to indie games seems like the right choice, and you won\u2019t feel guilty about spending $60 on something you don\u2019t even play. While it feels quite logical that indie games have become popular due to their variety, freedom of expression and ease of access, some theorize that there are other major factors at play.<\/p>\n\n\n\n<p>Danryoku, an illustrator who works in the game industry, most notably providing monster designs for Eiyuden Chronicle: Hundred Heroes and Brave x Junction, recently shared their opinion on the topic, suggesting that the recent boom in popularity of indie games is due to gamers having less time for games and a shorter attention span.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3044\u308d\u3093\u306a\u5c64\u306e\u4eba\u306b\u30b2\u30fc\u30e0\u8a71\u3092\u805e\u3044\u3066\u308b\u3068\u3001\u8fd1\u5e74\u306f\u3068\u306b\u304b\u304f<br><br>\u30fb\u30b2\u30fc\u30e0\u3092\u6700\u5f8c\u307e\u3067\u3084\u308a\u304d\u308c\u306a\u3044<br>\u30fb\u77ed\u6642\u9593\u3067\u7d42\u3048\u305f\u3044\u304b\u3089\u30a4\u30f3\u30c7\u30a3\u30fc\u3067\u63a2\u3059<br>\u30fb\u305d\u3082\u305d\u3082\u30b2\u30fc\u30e0\u306b\u907f\u3051\u308b\u6642\u9593\u304c\u306a\u3044<br><br>\u3068\u3044\u3046\u4eba\u304c\u591a\u3044\u3002\u30a4\u30f3\u30c7\u30a3\u30fc\u304c\u3053\u3053\u307e\u3067\u4eba\u6c17\u3042\u308b\u80cc\u666f\u304c\u30c9\u30f3\u30c9\u30f3\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u3063\u3066\u308b\u3002<\/p>&mdash; \u5f3e\u529b\uff20\u7570\u4e16\u754c\u98ef (@danryokumeshi) <a href=\"https:\/\/twitter.com\/danryokumeshi\/status\/1961937672215392718?ref_src=twsrc%5Etfw\">August 30, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group has-palette-color-5-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u201cHaving heard various people of different backgrounds share their opinion on this, I believe that in recent years, there\u2019s a large number of people who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can\u2019t finish games<\/li>\n\n\n\n<li>Want to be able to complete games in a shorter time frame, so they seek indie games instead<\/li>\n\n\n\n<li>Can\u2019t make time for playing games in the first place<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s becoming increasingly easier to visualize why indie games are becoming so popular.\u201d<\/p>\n<\/div>\n\n\n\n<p>However, Danryoku suggests that the lack of disposable time to dedicate to gaming is not because people are busy with work \u2013 but rather because of the huge impact short-form content has made on modern day entertainment. \u201cWhat\u2019s happening now is a scramble for entertainment time \u2013 I presume TikTok is undoubtedly the strongest here, with webtoon apps coming in second. My impression is that media which requires less overall commitment to pick up tends to be the strongest in this sense,\u201d the artist commented in a <a href=\"https:\/\/x.com\/danryokumeshi\/status\/1961942200910221509\">follow-up post<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30b2\u30fc\u30e0\u306f\u57fa\u672c\u7684\u306b\u81ea\u5206\u304b\u3089\u80fd\u52d5\u7684\u306b\u52d5\u304b\u306a\u3044\u3068\u697d\u3057\u3081\u306a\u3044\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3067\u3001\u3069\u3093\u306a\u7c21\u5358\u306a\u30b2\u30fc\u30e0\u3067\u3082\u6700\u4f4e\u9650\u30dc\u30bf\u30f3\u5165\u529b\u4f4d\u306f\u3057\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u3051\u3069\u3001\u52d5\u753b\u306f\u4e00\u5ea6\u518d\u751f\u3057\u305f\u3089\u5f8c\u306f\u53d7\u52d5\u3059\u308b\u3060\u3051\u3067\u3044\u3044\u306e\u3067\u3001\u30a2\u30ec\u306b\u6163\u308c\u3059\u304e\u308b\u3068\u307e\u305a\u30b2\u30fc\u30e0\u6a5f\u8d77\u52d5\u304c\u9762\u5012\u304f\u3055\u304f\u611f\u3058\u308b\u3057\u3002<\/p>&mdash; \u9678\u5965\u5b88\u6d41\u661f (@96MqtfVAV1CePke) <a href=\"https:\/\/twitter.com\/96MqtfVAV1CePke\/status\/1962005662407533017?ref_src=twsrc%5Etfw\">August 31, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The topic quickly took off on the Japanese side of X, with many gamers seemingly agreeing with Danryoku\u2019s sentiment. They point out that people getting used to content like TikTok, YouTube Shorts and Reels may have an impact on their willingness to pursue games \u2013 as short video content is much easier to delve into and passively digest compared to games, in which you\u2019re in the control of your experience. \u201cGames are a type of entertainment which you can\u2019t enjoy unless you actively engage with it. No matter how simple the game actually is, you have to at least press one button, but with videos all you need is to just play them and passively take them in. If you get too used to this, of course booting up your gaming system will feel like a chore,\u201d a user commented.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30b2\u30fc\u30e0\u3092\u4f5c\u308b\u3084\u3064\u306f\u30b2\u30fc\u30e0\u5185\u3067\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u52b4\u50cd\u3055\u305b\u308b\u304d\u3089\u3044\u304c\u3042\u308b\u3002\u305d\u3082\u305d\u3082\u30ea\u30a2\u30eb\u3067\u52b4\u50cd\u306b\u82e6\u3057\u3080\u30d7\u30ec\u30a4\u30e4\u30fc\u304c\u30b2\u30fc\u30e0\u306b\u6c42\u3081\u308b\u306e\u306f\u30af\u30a8\u30b9\u30c8\u3084\u30bf\u30b9\u30af\u3067\u306f\u306a\u304f\u975e\u65e5\u5e38\u306e\u4f53\u9a13\u3092\u901a\u3057\u3066\u723d\u5feb\u611f\u3068\u5171\u306b\u58ee\u5927\u306a\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u306e\u3088\u3046\u306a\u6c17\u304c\u3059\u308b\u3002\u305d\u308c\u306f\u3082\u3061\u308d\u3093\u4eba\u306b\u3088\u308b\u3002<\/p>&mdash; \u304a\u30fc\u308b\u308a (@zzzc_czzz) <a href=\"https:\/\/twitter.com\/zzzc_czzz\/status\/1962187688817439181?ref_src=twsrc%5Etfw\">August 31, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>On the other hand, some users <a href=\"https:\/\/x.com\/JEIR89503247\/status\/1962337702801797354\" target=\"_blank\" rel=\"noreferrer noopener\">suggest<\/a> that the grindy feeling of modern-day games, especially with live-service games growing popular, is what discourages players from further engaging with the medium. \u201cThose who create games have a tendency to force players to do laborious in-game tasks. There are already so many players who struggle with work in real life \u2013 what they want from games are not quests and tasks but a way to feel exhilaration and a great sense of achievement through something that they can\u2019t experience in their daily lives,\u201d a <a href=\"https:\/\/x.com\/zzzc_czzz\/status\/1962187688817439181\" target=\"_blank\" rel=\"noreferrer noopener\">comment<\/a> to Danryoku\u2019s original post said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250903-516430001.jpg\" alt=\"\" class=\"wp-image-51650\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250903-516430001.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/09\/20250903-516430001-380x214.jpg 380w\" \/><\/figure>\n\n\n\n<p>However, rather than fearing this change in trends \u2013 embracing it can also have its benefits, and Clair Obscur: Expedition 33 comes as a possible an example of that. One of the factors behind the game&#8217;s popularity is its shorter and more focused experience compared to the average full-price story-driven RPG, and this was a conscious decision from the developers\u2019 side. (Source: <a href=\"https:\/\/mp1st.com\/news\/clair-obscur-expedition-33-dev-brevity-game-lenght-price\" target=\"_blank\" rel=\"noreferrer noopener\">MP1st<\/a>) Being aware of gamers\u2019 preference for short but dense games might just be what helps AA and AAA developers recover audiences, while also lowering production costs and, as a result, game prices.<\/p>\n\n\n\n<p>Related articles: <\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/streamers-earn-more-money-from-playing-games-than-devs-do-from-making-them-japanese-indie-devs-voice-need-for-revenue-sharing-with-content-creators\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cStreamers earn more money from playing games than devs do from making them.\u201d Japanese indie devs voice need for revenue-sharing with content creators<br><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/steams-new-language-specific-review-scores-highlight-japanese-players-tendency-to-leave-only-negative-reviews-gamers-fear-this-might-affect-japanese-language-support-for-future-rele\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam\u2019s new language-specific review scores highlight Japanese players\u2019 tendency to leave only negative reviews. Gamers fear this might affect Japanese language support for future releases<br><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese game artist proposes theory that the recent boom in popularity of indie games is linked to the rise of short-form content culture.<\/p>\n","protected":false},"author":79,"featured_media":51649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[17],"class_list":["post-51643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The indie game boom has been propped up by the short-form content culture of TikTok and peoples\u2019 shortening attention spans, Japanese game artist suggests - 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