{"id":51393,"date":"2025-08-26T22:00:00","date_gmt":"2025-08-26T13:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=51393"},"modified":"2025-08-26T18:45:44","modified_gmt":"2025-08-26T09:45:44","slug":"streamers-earn-more-money-from-playing-games-than-devs-do-from-making-them-japanese-indie-devs-voice-need-for-revenue-sharing-with-content-creators","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/streamers-earn-more-money-from-playing-games-than-devs-do-from-making-them-japanese-indie-devs-voice-need-for-revenue-sharing-with-content-creators\/","title":{"rendered":"\u201cStreamers earn more money from playing games than devs do from making them.\u201d Japanese indie devs voice need for revenue-sharing with content creators"},"content":{"rendered":"\n<p>With so many games published every year \u2013 especially in the indie sector \u2013 the <a href=\"https:\/\/automaton-media.com\/en\/news\/steam-next-fest-disappoints-japanese-indie-devs-with-meager-wishlist-gains-but-theres-an-important-catch-to-how-the-algorithm-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">oversaturation of the market<\/a> and high speed at which content spreads online make it increasingly <a href=\"https:\/\/automaton-media.com\/en\/news\/making-games-is-how-i-make-a-living-and-support-my-family-visual-novel-developer-speaks-out-against-unauthorized-gameplay-streaming\/\" target=\"_blank\" rel=\"noreferrer noopener\">difficult for developers to make a profit<\/a> nowadays. Prompted by a recent discussion on the topic over on the Japanese side of X, game designer Okuda Kaku shared his frustrations with the relationship between developers and content creators. He comments that games have in some cases become more profitable to streamers and content creators than to the actual game developers.<\/p>\n\n\n\n<p>\u201cA famous streamer played the game I made, but despite their stream getting hundreds of thousands of views in just one night, they didn\u2019t include a link to my game in the video\u2019s description, and it didn\u2019t have any positive impact on the game\u2019s sales. They just got a free ride from my game, make a quick buck and that\u2019s it \u2013 This is what I\u2019ve been experiencing lately, so I really wish something could be done about it. Seriously,\u201d Okuda <a href=\"https:\/\/x.com\/KAKUBOMB\/status\/1959631115297399001\" target=\"_blank\" rel=\"noreferrer noopener\">posted<\/a>. Apparently, the live streamer in question had around 2 million subscribers at the time.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u4f5c\u3063\u305f\u30b2\u30fc\u30e0\u3001\u6709\u540d\u5b9f\u6cc1\u8005\u304c\u5b9f\u6cc1\u3057\u3066\u4e00\u6669\u3067\u6570\u5341\u4e07\u518d\u751f\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u52d5\u753b\u306e\u8a73\u7d30\u6b04\u306b\u8cfc\u5165\u30ea\u30f3\u30af\u5165\u308c\u3066\u306a\u3044\u3057\u3001\u307e\u3063\u305f\u304f\u58f2\u4e0a\u306b\u5f71\u97ff\u306a\u304f\u3066\u3001\u30bf\u30c0\u4e57\u308a\u3055\u308c\u3066\u5b9f\u6cc1\u8005\uff11\u4eba\u5132\u3051\u3089\u308c\u3066\u7d42\u308f\u308a\u307f\u305f\u3044\u306a\u4e8b\u3092\u4f53\u9a13\u3057\u3066\u308b\u3093\u3067\u3001\u30db\u30f3\u30c8\u3053\u306e\u3042\u305f\u308a\u3069\u3046\u306b\u304b\u3057\u3066\u6b32\u3057\u3044\u3093\u3088\u306d\u3002\u30de\u30b8\u3067\u3002 <a href=\"https:\/\/t.co\/5DJNmfQ25B\">https:\/\/t.co\/5DJNmfQ25B<\/a><\/p>&mdash; \u5965\u7530 \u899a\uff08OKUDA Kaku)\uff20\u30ab\u30a8\u30eb\u30d1\u30f3\u30c0 (@KAKUBOMB) <a href=\"https:\/\/twitter.com\/KAKUBOMB\/status\/1959631115297399001?ref_src=twsrc%5Etfw\">August 24, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While acknowledging that there is nothing inherently wrong with people showcasing content to their audiences, interaction designer Takayuki Fukatsu suggested that the problem lies in social media platforms reinforcing a system which values quantity over quality. \u201cIn a society ruled by social media, it is way more cost and labor effective to do daily showcases of masterpieces that took 3 years to make, rather than working hard for 3 years to make a masterpiece yourself,\u201d he posted, reflecting on the problem in a broader sense.<\/p>\n\n\n\n<p>As a possible solution for this problem, he suggested that more livestream platforms should introduce a revenue sharing system whereby 5% of the money a content creator earns through streaming a game would go to its developers. However, he admits that this would be quite difficult to implement as there is no organization in the game industry that could back such an initiative yet (like how the Japanese Society for Rights of Authors, Composers and Publishers handles royalties and copyrights for Japanese musical artists).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u305f\u3068\u3048\u3070\u30b2\u30fc\u30e0\u914d\u4fe1\u3057\u305f\u3089\u3001\u30b2\u30fc\u30e0\u5236\u4f5c\u8005\u306b5%\u3050\u3089\u3044\u5165\u308b\u3068\u304b\u3001\u305d\u3046\u3044\u3046\u4ed5\u7d44\u307f\u3092\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3082\u3063\u3068\u5897\u3084\u305b\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u6b32\u3057\u3044\u3002\uff08\u5b9f\u969b\u306fJASRAC\u7684\u306a\u4ed5\u7d44\u307f\u4f5c\u3063\u3066\u9023\u643a\u3068\u304b\u5fc5\u8981\u306a\u306e\u3067\u304b\u306a\u308a\u5927\u5909\u3060\u3051\u3069\uff09<\/p>&mdash; \u6df1\u6d25 \u8cb4\u4e4b \/ THE GUILD (@fladdict) <a href=\"https:\/\/twitter.com\/fladdict\/status\/1959430897608069276?ref_src=twsrc%5Etfw\">August 24, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>While many people who watch game content creators are gamers themselves, a great portion of views also come from casual livestream enjoyers and people who do not consider themselves gamers \u2013 those who are less likely to buy any game in the first place. \u201cAs someone who would rather watch somebody else play a game that I can\u2019t play myself, even if there is a link in the video\u2019s description, it probably won\u2019t make me buy the game. That\u2019s exactly why developers should implement streaming fees for their games,\u201d another user <a href=\"https:\/\/x.com\/HareSheep\/status\/1959827830679941458\" target=\"_blank\" rel=\"noreferrer noopener\">commented<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u88fd\u4f5c\u8005\u306b\u306f\u5927\u5909\u7533\u3057\u8a33\u306a\u3044\u3051\u3069\u300c\u81ea\u5206\u3067\u3067\u304d\u306a\u3044\u30b2\u30fc\u30e0\u3092\u4eba\u306b\u3084\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u300d\u300c\u914d\u4fe1\u8005\u304c\u30b2\u30fc\u30e0\u3057\u305f\u308b\u3068\u3053\u308d\u3092\u898b\u305f\u3044\u300d\u3063\u3066\u3044\u3046\u6c17\u6301\u3061\u304c\u3042\u308b\u306e\u3067\u3001\u4f8b\u3048\u8a73\u7d30\u6b04\u306b\u8cfc\u5165\u30ea\u30f3\u30af\u304c\u3042\u3063\u3066\u3082\u8cb7\u3046\u3053\u3068\u306f\u306a\u3044\u3002<br>\u3060\u304b\u3089\u3053\u305d\u5236\u4f5c\u30b5\u30a4\u30c9\u306b\u914d\u4fe1\u6599\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u5165\u3063\u3066\u307b\u3057\u3044\u3002<\/p>&mdash; \u7f8a\u514e (@HareSheep) <a href=\"https:\/\/twitter.com\/HareSheep\/status\/1959827830679941458?ref_src=twsrc%5Etfw\">August 25, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>On a related note, a developer whose indie puzzle game recently became a huge hit in Japan, <a href=\"https:\/\/automaton-media.com\/en\/news\/a-marketing-tactic-from-japans-manga-industry-could-help-devs-turn-exposure-on-youtube-and-twitch-into-higher-game-sales-indie-creator-suggests\/\" target=\"_blank\" rel=\"noreferrer noopener\">proposed a more optimistic<\/a> idea on how livestreams and playthroughs could tie into boosting the sales of the game. According to developer Nama Takahashi, more content creators should split their game playthroughs or streams into short \u201cepisodes,\u201d and upload them one by one over the course of a few days in order to create anticipation for \u201cmore\u201d and motivate players to buy the game. This also helps prevent spoiling the whole experience as soon as the game releases.<\/p>\n\n\n\n<p>However, these are only some hypothetical ways to get around the problem \u2013 not actual solutions. As social media has become an integral part of modern life, it\u2019s extremely difficult to find a \u201cperfect\u201d middle ground that could benefit both content creators and game developers (and other creatives, by extension). But, like Fukatsu suggested, it will definitely become important to reevaluate these systems that favor quantity over quality \u2013 and putting such ideas into words might be the first step towards a more significant change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese devs propose revenue sharing with content creators amidst livestreaming becoming more profitable than game development.<\/p>\n","protected":false},"author":79,"featured_media":51394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-51393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cStreamers earn more money from playing games than devs do from making them.\u201d Japanese indie devs voice need for revenue-sharing with content creators - 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