{"id":50587,"date":"2025-08-01T00:01:00","date_gmt":"2025-07-31T15:01:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=50587"},"modified":"2025-07-31T15:55:38","modified_gmt":"2025-07-31T06:55:38","slug":"to-battle-the-smell-problem-of-tcg-tournaments-a-japanese-company-is-trying-to-crowdfund-a-specialized-shampoo-for-card-gamers","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/to-battle-the-smell-problem-of-tcg-tournaments-a-japanese-company-is-trying-to-crowdfund-a-specialized-shampoo-for-card-gamers\/","title":{"rendered":"To battle the \u201csmell problem\u201d of TCG tournaments, a Japanese company is trying to crowdfund a specialized shampoo for card gamers"},"content":{"rendered":"\n<p>A company dedicated to \u201cbringing together cosmetics and otaku culture\u201d has recently started a <a href=\"https:\/\/camp-fire.jp\/projects\/844355\/preview?token=2d1q6txn&amp;utm_campaign=cp_po_share_c_msg_projects_\" target=\"_blank\" rel=\"noreferrer noopener\">crowdfunding campaign<\/a> for their brand-new product \u2013 a shampoo marketed for \u201ctrading card gamers.\u201d They describe themselves as a brand \u201caiming to eradicate the negative reputation of card gamers in the world, and to help them lead a pleasant card gamer life.\u201d It was not long before the campaign went viral after being picked up by <a href=\"https:\/\/x.com\/denfaminicogame\/status\/1950407289355264263\" target=\"_blank\" rel=\"noreferrer noopener\">Denfaminicogamer<\/a>, catching the eye of many Japanese netizens who were amused by its odd but sincere premise.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\ud83d\udd25\u3064\u3044\u306b\u516c\u958b\ud83d\udd25<br>\u30ab\u30fc\u30c9\u30b2\u30fc\u30de\u30fc\u5c02\u7528\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u6d17\u6d44\u6db2 \u300c\u30aa\u30ad\u30c6\u30b9\u30b0\u30ce:||\u300d \u304cCAMPFIRE\u3067\u30af\u30e9\u30d5\u30a1\u30f3\u958b\u59cb\uff01<br>\u30cb\u30aa\u30a4\u554f\u984c\u306b\u7d42\u6b62\u7b26\u3092\u3002\u3054\u652f\u63f4\uff06\u62e1\u6563\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\ud83d\ude4c<br>\ud83d\udd17 <a href=\"https:\/\/t.co\/utM8m0pCkx\">https:\/\/t.co\/utM8m0pCkx<\/a><a href=\"https:\/\/twitter.com\/hashtag\/%E3%82%AA%E3%82%AD%E3%83%86%E3%82%B9%E3%82%B0%E3%83%8E?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30aa\u30ad\u30c6\u30b9\u30b0\u30ce<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%E3%82%AB%E3%83%BC%E3%83%89%E3%82%B2%E3%83%BC%E3%83%A0?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30ab\u30fc\u30c9\u30b2\u30fc\u30e0<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/%E8%87%AD%E3%81%8F%E3%81%AA%E3%81%84%E4%BC%9A%E5%A0%B4?src=hash&amp;ref_src=twsrc%5Etfw\">#\u81ed\u304f\u306a\u3044\u4f1a\u5834<\/a> <a href=\"https:\/\/t.co\/j0zzTIh5lm\">pic.twitter.com\/j0zzTIh5lm<\/a><\/p>&mdash; \u30ab\u30fc\u30c9\u30b2\u30fc\u30de\u30fc\u5c02\u7528\uff01\uff01\u5168\u8eab\u6d17\u6d44\u6db2\u300c\u30aa\u30ad\u30c6\u30b9\u30b0\u30ce:||\u300d(\u8aad\u307f\u65b9\uff1a\u8d77\u304d\u3066\u3059\u3050\u306e\u639f) (@okitesuguno) <a href=\"https:\/\/twitter.com\/okitesuguno\/status\/1950377609482948745?ref_src=twsrc%5Etfw\">July 30, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Despite the <a href=\"https:\/\/x.com\/okitesuguno\/status\/1907029772405993751\" target=\"_blank\" rel=\"noreferrer noopener\">original announcement X post<\/a> being made on April 1st, it seems like the company is very serious about bringing their product to life. The shampoo in question is produced by <a href=\"https:\/\/lushtree.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">lushtree<\/a>, the company that manages OFF-KAi!!, a beauty salon specializing in \u201cotaku beauty,\u201d with outlets located in <a href=\"https:\/\/off-kai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Akihabara<\/a> and <a href=\"https:\/\/off-kai.com\/ikebukuro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ikebukuro<\/a>. The salon is imagined as a haven for otaku made by otaku \u2013 all of the staff working there are anime, manga and game fans, the interior is decorated with anime merchandise, and the customers are encouraged to strike up conversations with the beauticians about their favorite characters. Anime openings are always playing in the background, and the two outlets even have their own original characters, each with an elaborate lore and backstory.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u79cb\u8449\u539f\u30aa\u30bf\u30af\u306e\u65b9\u5411\u3051\u7f8e\u5bb9\u5ba4\ud83c\udf41\ud83c\udfae<br><br>\u7279\u5fb4\uff11\uff1a\ud83d\udcda \u6f2b\u753b\u304c4000\u518a\u4ee5\u4e0a\u3067\u65bd\u8853\u4e2d\u306e\u6687\u3064\u3076\u3057\u306b\u6700\u9069\uff01<br><br>\u7279\u5fb42\uff1a\ud83e\udd2b \u558b\u308a\u305f\u304f\u306a\u3044\u65b9\u306fGATE\u3092\u4f7f\u3063\u3066\u610f\u601d\u8868\u793a\u266a<br><br>\u7279\u5fb43\uff1a\ud83d\udcfa \u4eca\u671f\u8868\u3092\u89b3\u306a\u304c\u3089\u6700\u65b0\u30a2\u30cb\u30e1\u30c8\u30fc\u30af\u3082\u53ef\u80fd\uff01\uff01<br><br>\u7279\u5fb44\uff1a\ud83c\udfa5\ud83d\udd79 \u30a2\u30cb\u30e1\u30fb\u30b2\u30fc\u30e0\u7b49\u306e\u30aa\u30bf\u30b3\u30f3\u30c6\u30f3\u30c4\u597d\u304d\u306e\u30b9\u30bf\u30c3\u30d5\u3057\u304b\u3044\u307e\u305b\u3093\uff01\uff01\u2026 <a href=\"https:\/\/t.co\/SfyHNDXwLQ\">pic.twitter.com\/SfyHNDXwLQ<\/a><\/p>&mdash; \u79cb\u8449\u539f\u30aa\u30bf\u30af\u5411\u3051\u7f8e\u5bb9\u5ba4OFF-KAi!! (@otasalonproject) <a href=\"https:\/\/twitter.com\/otasalonproject\/status\/1825366186512789992?ref_src=twsrc%5Etfw\">August 19, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Dedicated to promoting the importance of personal care among otaku, lushtree have decided to take a step further and help break the classic stereotype of \u201cnerds not showering,\u201d by introducing a special shampoo just for card gamers. Note that even in Japan, card game otaku have gained notoriety for their smell being \u201ctoo strong to handle\u201d \u2013 to the point of card shops <a href=\"https:\/\/unseen-japan.com\/akihabara-card-shop-smell\/\" target=\"_blank\" rel=\"noreferrer noopener\">having to urge them to apply deodorant<\/a>. With all this in mind, lushtree created <em>Okite Sugu No Okite<\/em> \u2013 an all-in-one shampoo that is \u201coptimal for morning showers,\u201d promising card gamers a good way to kick off their morning routine and start the day fresh. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3053\u306e\u30aa\u30ad\u30c6\u30b9\u30b0\u30ce:||\u306f\u9aea\u3082\u9854\u3082\u4f53\u3082\u3053\u308c1\u672c\u3067\u6d17\u3048\u3066\u3001\u30cb\u30aa\u30a4\u30fb\u30d9\u30bf\u3064\u304d\u30fb\u4e7e\u71e5\u5bfe\u7b56\u307e\u3067\u7121\u99c4\u306a\u304f\u6e05\u6f54\u611f\u3092\u30ad\u30fc\u30d7\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u52dd\u8ca0\u306e\u65e5\u306e\u671d\u306e\u52dd\u5229\u30eb\u30fc\u30c6\u30a3\u30f3\u3092\u7fd2\u6163\u5316\u3057\u3001\u5df7\u3067\u3055\u3055\u3084\u304b\u308c\u308b\u30ab\u30fc\u30c9\u30b2\u30fc\u30e0\u754c\u9688\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u72b6\u6cc1\u3092\u53d6\u308a\u9664\u304d\u3001\u30ab\u30fc\u30c9\u30b2\u30fc\u30de\u30fc\u30e9\u30a4\u30d5\u3092\u5feb\u9069\u306b\u3059\u308b\u5546\u54c1\u306b\u306a\u308a\u307e\u3059\u2728 <a href=\"https:\/\/t.co\/JS1opGbPtm\">pic.twitter.com\/JS1opGbPtm<\/a><\/p>&mdash; \u30ab\u30fc\u30c9\u30b2\u30fc\u30de\u30fc\u5c02\u7528\uff01\uff01\u5168\u8eab\u6d17\u6d44\u6db2\u300c\u30aa\u30ad\u30c6\u30b9\u30b0\u30ce:||\u300d(\u8aad\u307f\u65b9\uff1a\u8d77\u304d\u3066\u3059\u3050\u306e\u639f) (@okitesuguno) <a href=\"https:\/\/twitter.com\/okitesuguno\/status\/1944679306904711602?ref_src=twsrc%5Etfw\">July 14, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>According to their X account, the new brand is aiming to spread the clean lifestyle among card gamers and eventually make an impact on the whole card game industry as well. Notably, the manager of OFF-KAi!! Ikebukuro has been a card gamer himself for over 13 years, and in a recent<a href=\"https:\/\/x.com\/okitesuguno\/status\/1944678106675159195\" target=\"_blank\" rel=\"noreferrer noopener\"> X post<\/a> he confessed that the \u201csmell problem\u201d in TCG shops and card game tournaments was something that had been bugging him for quite a while. However, with this new project in motion, he hopes that they will be able to find a solution very soon.<\/p>\n\n\n\n<p>At the time of writing, the campaign is only 7% funded, with around 50 days left to reach the 2-million-yen (around $13,446 USD) goal<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Japanese company recently launched a crowdfunding campaign for a specialized shampoo for TCG players in order to help battle &#8220;the smell.&#8221;<\/p>\n","protected":false},"author":79,"featured_media":50589,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3,65],"tags":[17,66],"class_list":["post-50587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-japan-related-news","tag-non-gaming-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>To battle the \u201csmell problem\u201d of TCG tournaments, a Japanese company is trying to crowdfund a specialized shampoo for card gamers - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"A Japanese company recently launched a crowdfunding campaign for a specialized shampoo for TCG players in order to help battle &quot;the smell.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/to-battle-the-smell-problem-of-tcg-tournaments-a-japanese-company-is-trying-to-crowdfund-a-specialized-shampoo-for-card-gamers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To battle the \u201csmell problem\u201d of TCG tournaments, a Japanese company is trying to crowdfund a specialized shampoo for card gamers - 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