{"id":50467,"date":"2025-07-29T02:00:00","date_gmt":"2025-07-28T17:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=50467"},"modified":"2025-07-28T18:09:20","modified_gmt":"2025-07-28T09:09:20","slug":"after-promoting-their-game-on-a-satellite-in-outer-space-nikkes-developers-are-stumped-about-what-could-possibly-be-next","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/after-promoting-their-game-on-a-satellite-in-outer-space-nikkes-developers-are-stumped-about-what-could-possibly-be-next\/","title":{"rendered":"After promoting their game on a satellite in outer space, NIKKE\u2019s developers are stumped about what could possibly be next\u00a0"},"content":{"rendered":"\n

Throughout the years, Stellar Blade developer Shift Up has gone above and beyond to promote its billion-dollar<\/a> gacha game franchise Goddess of Victory: NIKKE<\/strong>. From offline events and merch to lavish orchestral concerts<\/a>, the developers have put a great emphasis on expanding the IP beyond the game itself, particularly in Asia. Funnily enough, these efforts have created a state of \u201cmarketing inflation\u201d that makes it tricky to figure out what to do next. <\/p>\n\n\n\n

During the recently held Nexon Developers Conference 2025 in Korea, NIKKE\u2019s director Hyung-seok Yoo held a lecture titled \u201cHow did Goddess of Victory: NIKKE become a successful IP?\u201d As reported by Game*Spark<\/a>, Yoo talked at length about Shift Up\u2019s PR strategies for the game. Some of these have been very extravagant \u2013 like having an artist paint an enormous underwater mural over the course of 20 hours.<\/a> Even more astonishingly, the studio has sent NIKKE into orbit. For the game\u2019s second anniversary in 2024, Shift Up delivered a message from the game\u2019s popular character Cinderella through a satellite monitor in outer space. <\/p>\n\n\n\n

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