{"id":48946,"date":"2025-06-11T18:39:24","date_gmt":"2025-06-11T09:39:24","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=48946"},"modified":"2025-06-11T18:39:26","modified_gmt":"2025-06-11T09:39:26","slug":"bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/","title":{"rendered":"Bandai Namco to invest more heavily in  game studios through its startup investment fund\u00a0"},"content":{"rendered":"\n<p>Bandai Namco Entertainment has announced some changes to how it runs its startup investment fund. According to a <a href=\"https:\/\/www.bandainamcoent.co.jp\/pdfs\/HP_20250611.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">press release<\/a> published on June 11, the fund, previously known as the\u00a0\u201cBandai Namco Entertainment 021 Fund\u201d\u00a0will be renamed to\u00a0\u201cBandai Namco 021 Fund.\u201d It will also receive a budget increase and expand its scope of investment to include game development studios.\u00a0Previously, the fund was more geared towards investing in businesses related to metaverse, blockchain and VR technology (<a href=\"https:\/\/automaton-media.com\/en\/news\/20220412-11482\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related Article<\/a>).<\/p>\n\n\n\n<p>In line with Bandai Namco\u2019s <a href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-announces-reshuffling-of-leadership-in-pursuit-of-new-ip-driven-mid-term-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">new IP-driven mid-term business plan<\/a> (effective April 2025 \u2013 March 2028), the Bandai Namco 021 Fund will contribute to the company\u2019s goals of developing new IPs and establishing new entertainment-related businesses. With its total investment limit raised to over 6 billion JPY (around $40 million USD), the fund will help promote collaboration both within the Bandai Namco group and with external companies.\u00a0<\/p>\n\n\n\n<p>Most notably, \u201cby adding game studios as a new investment target\u201d Bandai Namco hopes to leverage its global publishing and marketing power to release \u201chigh-quality games\u201d in the global market. According to the announcement, Bandai Namco plans to invest and collaborate with both Japanese and international game studios.&nbsp;<\/p>\n\n\n\n<p>Related articles: <a href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-is-making-its-executives-salaries-more-dependent-on-how-they-perform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bandai Namco is making its executives\u2019 salaries more dependent on how they perform<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-sees-995-annual-growth-in-video-games-profit-bouncing-back-from-mmo-losses-and-cancelled-projects\/\">Bandai Namco sees 995% annual growth in video games profit, bouncing back from MMO losses and cancelled projects\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bandai Namco Entertainment plans to invest in both Japanese and international game studios to publish &#8220;high-quality&#8221; games.<\/p>\n","protected":false},"author":55,"featured_media":48949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-48946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Bandai Namco Entertainment plans to invest in both Japanese and international game studios to publish &quot;high-quality&quot; games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Bandai Namco Entertainment plans to invest in both Japanese and international game studios to publish &quot;high-quality&quot; games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T09:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T09:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250611-48946-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1191\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0 - AUTOMATON WEST","description":"Bandai Namco Entertainment plans to invest in both Japanese and international game studios to publish \"high-quality\" games.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/","og_locale":"en_US","og_type":"article","og_title":"Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0 - AUTOMATON WEST","og_description":"Bandai Namco Entertainment plans to invest in both Japanese and international game studios to publish \"high-quality\" games.","og_url":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-06-11T09:39:24+00:00","article_modified_time":"2025-06-11T09:39:26+00:00","og_image":[{"width":1191,"height":621,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250611-48946-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0","datePublished":"2025-06-11T09:39:24+00:00","dateModified":"2025-06-11T09:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/"},"wordCount":235,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250611-48946-header.jpg","keywords":["Financial News","News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/","url":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-to-invest-more-heavily-in-game-studios-through-its-startup-investment-fund\/","name":"Bandai Namco to invest more heavily in game studios through its startup investment fund\u00a0 - 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