{"id":48820,"date":"2025-06-10T01:00:00","date_gmt":"2025-06-09T16:00:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=48820"},"modified":"2025-06-09T18:19:00","modified_gmt":"2025-06-09T09:19:00","slug":"japanese-gacha-game-causes-unprecedented-sales-of-european-13th-century-classic-divine-comedy","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/japanese-gacha-game-causes-unprecedented-sales-of-european-13th-century-classic-divine-comedy\/","title":{"rendered":"Japanese gacha game causes unprecedented sales of European 13th century classic Divine Comedy\u00a0"},"content":{"rendered":"\n<p>Kawade Shobo Shinsha, one of Japan\u2019s major book publishers, is running out of copies of an unlikely publication \u2013\u00a0<a href=\"https:\/\/www.kawade.co.jp\/np\/isbn\/9784309205496\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dante\u2019s Divine Comedy<\/a>. \u00a0According to the publishers themselves, this is likely due to aspects of the classic poem being incorporated into the <a href=\"https:\/\/automaton-media.com\/en\/news\/fate-grand-orders-secret-to-maintaining-over-1-million-monthly-users-even-9-years-after-launch-an-unusually-high-retention-rate-according-to-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">highly successful<\/a> mobile game <strong>Fate\/Grand Order<\/strong>. While the publishing house is working hard to restock, demand for the thirteenth-century poem has apparently never been higher.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3010\ud83d\udce2\u901f\u5831\u3011\u305f\u3076\u3093\u9593\u9055\u3044\u306a\u304f <a href=\"https:\/\/twitter.com\/hashtag\/FGO?src=hash&amp;ref_src=twsrc%5Etfw\">#FGO<\/a> \u52b9\u679c\u3067\u30c0\u30f3\u30c6\u300e\u795e\u66f2 \u5b8c\u5168\u7248\u300f\u306e\u6025\u907d\u91cd\u7248\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002<br><br>\u601d\u308f\u306c\u6642\u671f\u306b\u67af\u6e07\u3001\u8a08\u7b97\u3057\u305f\u3089\u6628\u5bfe130\uff05<br>\u6587\u5eab\u3082\u3044\u3044\u3051\u3069\u672c\u4f535,900\u5186\u3060\u308d\u3046\u304cFGO\u306b\u3082\u6d3b\u304b\u3055\u308c\u3066\u3044\u308b\u30c9\u30ec\u306e\u633f\u7d75\u5b8c\u5168\u53ce\u9332\u7248\u9078\u3076\u306e\u8d85\u89e3\u308b(\u79c1\u3082\u7d50\u5c40\u305d\u3046\u3057\u305f\u2026)<br><br>\u611f\u8b1d\ud83d\ude4f\u30006\u6708\u4e2d\u65ec\u51fa\u6765\u4e88\u5b9a\u25bc<a href=\"https:\/\/t.co\/vTrM6gXJyD\">https:\/\/t.co\/vTrM6gXJyD<\/a> <a href=\"https:\/\/t.co\/gCEhVdZKmc\">pic.twitter.com\/gCEhVdZKmc<\/a><\/p>&mdash; \u6cb3\u51fa\u66f8\u623f\u65b0\u793e (@Kawade_shobo) <a href=\"https:\/\/twitter.com\/Kawade_shobo\/status\/1930441160256041044?ref_src=twsrc%5Etfw\">June 5, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><em><strong>Post translation:<\/strong> Breaking News! Due to shortages, we have decided to urgently reprint Dante&#8217;s &#8220;Divine Comedy: The Complete Edition.. Sales are up 130% compared to last year, likely due to the Fate\/Grand Order effect. Even though the book costs 5,900 yen, I can understand why people would choose the complete edition, as it features illustrations similar to those used in the game.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>In addition to Dante Alighieri being a summonable servant in Fate\/Grand Order, elements such as the nine circles of Hell are also featured in the recently completed Ordeal Call IV: Tribunal of Humanity &#8211; Trinity Metatronius storyline. Given Fate\/Grand Order\u2019s references to Divine Comedy, it is understandable that hardcore fans would want to read up on the source material.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"665\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250609-48820-001.jpg\" alt=\"Dante Alighieri as an SSR character in Fate\/ Grand Order\" class=\"wp-image-48828\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250609-48820-001.jpg 776w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250609-48820-001-380x326.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250609-48820-001-768x658.jpg 768w\" \/><figcaption class=\"wp-element-caption\">Dante Alighieri is an SSR character in Fate\/ Grand Order<\/figcaption><\/figure>\n\n\n\n<p>Divine Comedy is a massive narrative poem that follows Dante Alighieri\u2019s fictional journey through the three realms of the dead: Inferno, Purgatorio, and Paradiso. His experiences in each realm carry a philosophical meaning and provide deeper insight into the human soul. The Divine Comedy also includes graphical representations of Hell, Purgatory, and Heaven (as well as its denizens), which is why illustrated versions of the poem by different artists are sought after.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It seems \u201cthe Fate\/Grand Order effect\u201d has worked its magic on other things in the past. When it was revealed that the in-game version of Japanese samurai Sait\u014d Hajime was fond of croquette soba, <a href=\"https:\/\/x.com\/akit_usagi\/status\/1930589384166047809\" target=\"_blank\" rel=\"noreferrer noopener\">demand for the dish increased<\/a>. While reader retention for Divine Comedy remains to be seen, at least Fate\/Grand Order has helped increase interest in classic literature.&nbsp;<\/p>\n\n\n\n<p>Fate\/Grand Order is available on Android, iOS, iPadOS, and arcades.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The so-called &#8220;Fate Grand\/Order effect&#8221; has caused sales of Dante&#8217;s Divine Comedy to soar by over 130% year-on-year.<\/p>\n","protected":false},"author":67,"featured_media":48826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-48820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Japanese gacha game causes unprecedented sales of European 13th century classic Divine Comedy\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The so-called &quot;Fate\/Grand Order effect&quot; has caused sales of Dante&#039;s Divine Comedy to soar by over 130% year-on-year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/japanese-gacha-game-causes-unprecedented-sales-of-european-13th-century-classic-divine-comedy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japanese gacha game causes unprecedented sales of European 13th century classic Divine Comedy\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"The so-called &quot;Fate\/Grand Order effect&quot; has caused sales of Dante&#039;s Divine Comedy to soar by over 130% year-on-year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/japanese-gacha-game-causes-unprecedented-sales-of-european-13th-century-classic-divine-comedy\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T16:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/06\/20250609-48820-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1239\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Japanese gacha game causes unprecedented sales of European 13th century classic Divine Comedy\u00a0 - 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