{"id":48482,"date":"2025-05-30T00:30:00","date_gmt":"2025-05-29T15:30:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=48482"},"modified":"2025-05-29T16:19:07","modified_gmt":"2025-05-29T07:19:07","slug":"428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/","title":{"rendered":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0"},"content":{"rendered":"\n<p>Game developer <a href=\"https:\/\/automaton-media.com\/en\/news\/20220831-15340\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jiro Ishii<\/a> recently launched an <a href=\"https:\/\/ubgoe.com\/projects\/923#toc1\" target=\"_blank\" rel=\"noreferrer noopener\">Ubugoe crowdfunding campaign<\/a> for his yet-unnamed Shibuya live-action adventure game. While the upcoming project is not a sequel or derivative work of Ishii\u2019s 428: Shibuya Scramble, the game\u2019s genre, setting, dev team and cast shares a lot in common with the 2008 cult-classic visual novel. This\u00a0has helped fully fund the new game&#8217;s development at an astonishing speed, with the campaign reaching its $34,290 USD target in only an hour and seven minutes since it went live.\u00a0<\/p>\n\n\n\n<p>Led by Ishii and 428: Shibuya Scramble writer Yukinori Kitajima, the project is envisioned as an \u201censemble drama\u201d adventure game, where multiple characters interact with each other. Through still images and text, players will experience the different viewpoints (both physically and psychologically) of the characters inhabiting Shibuya. Ishii comments that while most games are \u201cselfish in nature\u201d (i.e. encouraging you to raise your character\u2019s level no matter the cost), this project will feature an altruistic design whereby players will be motivated to positively influence the characters\u2019 interconnected stories.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u6e0b\u8c37\u5b9f\u5199\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\/\u30d5\u309a\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d2\u3099\u30c6\u3099\u30aa (FULL.Ver)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/1SNGCYRdkAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u6e0b\u8c37\u5b9f\u5199\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\/\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d3\u30c7\u30aa (Novel1.Ver)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/z4knqMNMIHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>While there are several prototype videos of the project on the crowdfunding page, Ishii says these proofs of concept are meant to give potential backers a general idea of what the final project will be like. The characters, text, and stories will be changed once the game is funded and enters full development. As of writing, actors confirmed to have signed onto the project include Masakazu Arai (who played Keima Amemiya in Chunsoft\u2019s Machi) and Fumio Kitagami (who portrayed Minoru Minorikawa in 428: Shibuya Scramble).\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1119\" height=\"621\" sizes=\"auto, (max-width: 1119px) 100vw, 1119px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-001.jpg\" alt=\"Shibuya live-action adventure game\" class=\"wp-image-48484\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-001.jpg 1119w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-001-380x211.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-001-768x426.jpg 768w\" \/><\/figure>\n\n\n\n<p>Ishii was inspired to create the project after realizing that an ensemble drama adventure game similar to 428: Shibuya Scramble hasn\u2019t been made in almost 20 years. Spurred on by fan requests and the support of his previous co-workers, Ishii hopes to create something that will resonate with players and be remembered for years to come.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"625\" sizes=\"auto, (max-width: 1117px) 100vw, 1117px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-002.jpg\" alt=\"Shibuya live-action adventure game\" class=\"wp-image-48485\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-002.jpg 1117w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-002-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-002-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>As of now, the Shibuya live-action title has reached almost 300% of its intended goal. With a current funding of $99,894 USD and 57 days left until the campaign ends on July 25, it looks like Ishii and company will be more than able to create their passion project.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.<\/p>\n","protected":false},"author":67,"featured_media":48483,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-48482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carlos &quot;Zoto&quot; Zotomayor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0 - AUTOMATON WEST","description":"428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/","og_locale":"en_US","og_type":"article","og_title":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0 - AUTOMATON WEST","og_description":"428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.","og_url":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-05-29T15:30:00+00:00","og_image":[{"width":1120,"height":691,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg","type":"image\/jpeg"}],"author":"Carlos \"Zoto\" Zotomayor","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Carlos \"Zoto\" Zotomayor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/"},"author":{"name":"Carlos \"Zoto\" Zotomayor","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31"},"headline":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0","datePublished":"2025-05-29T15:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/"},"wordCount":383,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg","keywords":["News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/","url":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/","name":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg","datePublished":"2025-05-29T15:30:00+00:00","description":"428: Shibuya Scramble developer Jiro Ishii has already fully funded his new game, and it only took 1 hour of crowdfunding.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250529-48482-header.jpg","width":1120,"height":691,"caption":"Shibuya live-action adventure game"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/428-shibuya-scramble-devs-new-game-blows-past-crowdfunding-target-in-only-an-hour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"428: Shibuya Scramble dev\u2019s new game blows past crowdfunding target in only an hour\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/2812ca8facd5f161edfbc531cf81eb31","name":"Carlos \"Zoto\" Zotomayor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/display-pic-100x100.jpg","caption":"Carlos \"Zoto\" Zotomayor"},"description":"Automaton West writer. Zoto has been playing video games for 30+ years now but has only recently come to grips with PC gaming. When he isn't playing video games, he watches romance anime and gets mad when his best girl never wins.","url":"https:\/\/automaton-media.com\/en\/author\/carlos-zotomayor\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=48482"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48482\/revisions"}],"predecessor-version":[{"id":48489,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48482\/revisions\/48489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/48483"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=48482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=48482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=48482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}