{"id":48432,"date":"2025-05-29T00:01:00","date_gmt":"2025-05-28T15:01:00","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=48432"},"modified":"2025-05-29T09:35:04","modified_gmt":"2025-05-29T00:35:04","slug":"touhou-project-creator-explains-why-he-used-ai-in-new-title-affirms-negative-stance-towards-generative-ai","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/touhou-project-creator-explains-why-he-used-ai-in-new-title-affirms-negative-stance-towards-generative-ai\/","title":{"rendered":"Touhou Project creator explains why he used AI in new title, affirms negative stance towards generative AI\u00a0"},"content":{"rendered":"\n<p>Touhou Project is set to get its 20th mainline entry with the release of<strong> Touhou Kinjoukyou: Fossilized Wonders<\/strong> in August 2025. While the new game\u2019s announcement and subsequent <a href=\"https:\/\/store.steampowered.com\/app\/3671710\/Touhou_Kinjoukyou__Fossilized_Wonders\/\" target=\"_blank\" rel=\"noreferrer noopener\">demo<\/a> were met with much enthusiasm from the franchise\u2019s devoted playerbase, its use of generative AI&nbsp;for background assets <a href=\"https:\/\/automaton-media.com\/en\/news\/touhou-projects-20th-mainline-entry-uses-ai-art-in-demo-causing-mixed-reactions\/\" target=\"_blank\" rel=\"noreferrer noopener\">hasn\u2019t sat right with everyone<\/a>. Touhou creator ZUN recently addressed the controversy, re-affirming his mostly negative stance towards AI art.&nbsp;<\/p>\n\n\n\n<p>Fossilized Wonders\u2019 Steam store page includes an AI-generated content disclosure that&nbsp;suggests the game uses AI-generated textures for some of its backgrounds (most likely for spellcards). Many Touhou fans were shocked to see this, as past remarks from ZUN suggested he was not really on board with AI art. This led to some dissatisfaction among players, with many feeling like the new game\u2019s use of AI goes&nbsp;against&nbsp;the&nbsp;series\u2019 doujin roots. As reported by <a href=\"https:\/\/www.itmedia.co.jp\/aiplus\/articles\/2505\/26\/news077.html\" target=\"_blank\" rel=\"noreferrer noopener\">ITmedia<\/a>, Touhou Project creator ZUN shared his views on the issue on May 23.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1341\" height=\"759\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-001.jpg\" alt=\"Touhou Kinjoukyou: Fossilized Wonders\" class=\"wp-image-48435\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-001.jpg 1341w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-001-380x215.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-001-768x435.jpg 768w\" \/><\/figure>\n\n\n\n<p>Appearing live on the <a href=\"https:\/\/www.youtube.com\/live\/2i_6QEQ4xWA?feature=shared\" target=\"_blank\" rel=\"noreferrer noopener\">Touhou Station<\/a> YouTube channel, ZUN explained that his goal in using AI in Fossilized Wonders was to \u201creduce it to nothing more than a tool,\u201d rather than let it become a replacement for a real creator. \u201cThe most important thing is not to lose to AI. Naturally, entrusting the act of creation entirely to AI means losing to it. However, denying AI outright or rejecting it just because you dislike it&nbsp;is also a form of losing to AI.\u201d&nbsp;<\/p>\n\n\n\n<p>ZUN went on to comment that \u201cAI is just a convenient tool, and using it this way was my way of asserting that I won\u2019t lose when it comes to creative work.\u201d Regarding the ethical issues of art theft and infringement that inevitably come up when AI art is involved, ZUN clarifies that the AI-generated backgrounds in Fossilized Wonders were created using Adobe Firefly. Adobe Firefly\u2019s image generation model is considered to be trained on legally-sound materials such as Adobe-owned and public domain images. It also permits commercial use of exported images.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1342\" height=\"757\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-002.jpg\" alt=\"Touhou Kinjoukyou: Fossilized Wonders\" class=\"wp-image-48436\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-002.jpg 1342w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-002-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/05\/20250528-48432-002-768x433.jpg 768w\" \/><\/figure>\n\n\n\n<p>On the other hand, the Touhou developer condemned the act of collecting other individuals\u2019 artwork and generating content that imitates it, citing the recent fad of \u201cGhibli-style\u201d AI art as an example. While acknowledging that opinions vary on the issue, ZUN emphasized \u201cPrecisely because I have a negative stance towards AI, I believe refusing&nbsp;to use it at all would be the same as losing to it.\u201d&nbsp;<\/p>\n\n\n\n<p>Interestingly, ZUN suggests that the narrative themes of Touhou\u2019s 20th entry have a lot to do with this decision to use AI this time around. He doesn\u2019t reveal any details about the connection though, so we\u2019ll have to wait to find out once the game is out.&nbsp;<\/p>\n\n\n\n<p>Touhou Kinjoukyou: Fossilized Wonders launches in August 2025 for PC (<a href=\"https:\/\/store.steampowered.com\/app\/3671710\/Touhou_Kinjoukyou__Fossilized_Wonders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>, <a href=\"https:\/\/www.dlsite.com\/home\/announce\/=\/product_id\/RJ01388439.html\" target=\"_blank\" rel=\"noreferrer noopener\">DLSite<\/a>). A free demo is out now.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Touhou Project creator ZUN talks about why he used AI-generated assets in the upcoming Touhou Kinjoukyou: Fossilized Wonders.<\/p>\n","protected":false},"author":55,"featured_media":48434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[67,17],"class_list":["post-48432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Touhou Project creator explains why he used AI in new title, affirms negative stance towards generative AI\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Touhou Project creator ZUN talks about why he used AI-generated assets in the upcoming Touhou Kinjoukyou: Fossilized Wonders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/touhou-project-creator-explains-why-he-used-ai-in-new-title-affirms-negative-stance-towards-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touhou Project creator explains why he used AI in new title, affirms negative stance towards generative AI\u00a0 - 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She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=48432"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48432\/revisions"}],"predecessor-version":[{"id":48471,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/48432\/revisions\/48471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/48434"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=48432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=48432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=48432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}