{"id":47089,"date":"2025-04-15T19:08:56","date_gmt":"2025-04-15T10:08:56","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=47089"},"modified":"2025-04-15T19:08:59","modified_gmt":"2025-04-15T10:08:59","slug":"almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/","title":{"rendered":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0"},"content":{"rendered":"\n

<\/a><\/p>\n\n\n\n

Japan\u2019s SMBC Consumer Finance has released this year\u2019s results of their annual online survey on the spending habits of Japanese people in their 20s<\/a>. With exactly 1000 participants in the age range of 20 to 29, the survey, conducted in February 2025, researched the relationship young people have with spending money in many different areas of life, including gaming. \u00a0<\/p>\n\n\n\n

The gaming-related portion of the survey mainly focused on in-game transactions and how willing Japanese people are to spend on them. A surprising 18.8% of the participants said that \u201cthey once spent so much money on in-game purchases that they couldn\u2019t cover their living expenses,\u201d and out of all respondents, 23.9% admitted to regretting spending money on in-game transactions. <\/p>\n\n\n\n

\"Graph<\/figure>\n\n\n\n

When the participants were asked whether they agree with the statement \u201cI\u2019m willing to pay to have an advantage in-game,\u201d 17.9% of them agreed. Out of all male participants, 23.8% agreed with the statement, which is 7.6% more than the last year\u2019s result \u2013 in 2024, to the same question, only 16.2% of men answered yes. As for the statement \u201cI can\u2019t enjoy the game if I don\u2019t make in-game purchases,\u201d 20.8% of the respondents said that they agreed, which is 2.7% more compared to last year.<\/p>\n\n\n\n

\"Graph<\/figure>\n\n\n\n

The statistics also show that women seem to be considerably less likely to spend money on in-game purchases than men. However, if we compare last year\u2019s results with the data from this year, it becomes clear that the percentage of women who spend money on in-game transactions has also risen. To give an example, this year, 18.4% of women disclosed that they can\u2019t enjoy the game if they don\u2019t make in-game purchases, which is 2.6% more compared to 2024. In the same category, the number of men with positive answers has increased by 2.8% compared to last year. Simply put, women are following the trend at almost the same pace as men, with the proportion remaining more or less as-is.<\/p>\n\n\n\n

\"Graph<\/figure>\n\n\n\n

According to the survey results, the number of people who spend money on gacha and other games that offer microtransactions has overall risen by 5.8% – from 15.8% in 2024 to 21.6% in 2025. However, interestingly enough, while these results indicate that the popularity of in-game transactions may be increasing, the average amount of money spent on them is actually decreasing. In 2024, young people spent an average of around 5,138 yen ($35.85 USD) on microtransactions per month while this year\u2019s survey results state that the average amount of money spent on microtransactions is 4,247 yen ($29.63 USD) per month.<\/p>\n","protected":false},"excerpt":{"rendered":"

Results of a survey regarding the spending habits of young gamers in Japan have been revealed – here’s how they spend their money on games.<\/p>\n","protected":false},"author":79,"featured_media":28966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-47089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nAlmost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Results of a survey regarding the spending habits of young gamers in Japan have been revealed - here's how they spend their money on games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Results of a survey regarding the spending habits of young gamers in Japan have been revealed - here's how they spend their money on games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T10:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T10:08:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1351\" \/>\n\t<meta property=\"og:image:height\" content=\"862\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"\u0110or\u0111e P\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0110or\u0111e P\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0 - AUTOMATON WEST","description":"Results of a survey regarding the spending habits of young gamers in Japan have been revealed - here's how they spend their money on games.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/","og_locale":"en_US","og_type":"article","og_title":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0 - AUTOMATON WEST","og_description":"Results of a survey regarding the spending habits of young gamers in Japan have been revealed - here's how they spend their money on games.","og_url":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/","og_site_name":"AUTOMATON WEST","article_published_time":"2025-04-15T10:08:56+00:00","article_modified_time":"2025-04-15T10:08:59+00:00","og_image":[{"width":1351,"height":862,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp","type":"image\/webp"}],"author":"\u0110or\u0111e P","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"\u0110or\u0111e P","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/"},"author":{"name":"\u0110or\u0111e P","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/e62deb6406bad91fe5f441afc29c1696"},"headline":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0","datePublished":"2025-04-15T10:08:56+00:00","dateModified":"2025-04-15T10:08:59+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp","keywords":["News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/","url":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/","name":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp","datePublished":"2025-04-15T10:08:56+00:00","dateModified":"2025-04-15T10:08:59+00:00","description":"Results of a survey regarding the spending habits of young gamers in Japan have been revealed - here's how they spend their money on games.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240327-28961.webp","width":1351,"height":862,"caption":"Genshin Impact UI"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/almost-19-of-japanese-people-in-their-20s-have-spent-so-much-money-on-gacha-they-struggled-with-covering-living-expenses-survey-reveals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Almost 19% of Japanese people in their 20s have spent so much money on gacha they struggled with covering living expenses, survey reveals\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/e62deb6406bad91fe5f441afc29c1696","name":"\u0110or\u0111e P","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/profil-150x150.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/profil-150x150.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/profil-150x150.jpg","caption":"\u0110or\u0111e P"},"description":"Automaton West Editor","url":"https:\/\/automaton-media.com\/en\/author\/djordje-p\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/47089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=47089"}],"version-history":[{"count":2,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/47089\/revisions"}],"predecessor-version":[{"id":47094,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/47089\/revisions\/47094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/28966"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=47089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=47089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=47089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}