{"id":46732,"date":"2025-04-04T15:42:27","date_gmt":"2025-04-04T06:42:27","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=46732"},"modified":"2025-04-04T15:42:29","modified_gmt":"2025-04-04T06:42:29","slug":"in-my-time-pc-ports-were-prohibited-former-playstation-executive-on-how-the-platforms-approach-to-first-party-games-changed-last-year","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/in-my-time-pc-ports-were-prohibited-former-playstation-executive-on-how-the-platforms-approach-to-first-party-games-changed-last-year\/","title":{"rendered":"\u201cIn my time, PC ports were prohibited,\u201d former PlayStation executive on how the platform\u2019s approach to first-party games changed last year\u00a0"},"content":{"rendered":"\n<p>Sony veteran Shuhei Yoshida recently gave an in-depth interview to <a href=\"https:\/\/av.watch.impress.co.jp\/docs\/series\/rt\/2001799.html\" target=\"_blank\" rel=\"noreferrer noopener\">AV Watch,<\/a> offering various insights based on his 30+ years of experience working at PlayStation. Apart from talking about how <a href=\"https:\/\/automaton-media.com\/en\/news\/nier-automata-creator-yoko-taro-says-he-was-ordered-not-to-worry-about-overseas-reviews-by-games-producer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Square Enix&#8217;s NieR: Automata revived Japan\u2019s game industry<\/a> and the <a href=\"https:\/\/automaton-media.com\/en\/news\/playstation-needs-to-reconsider-its-pursuit-of-cutting-edge-graphics-for-future-consoles-says-former-sie-executive\/\" target=\"_blank\" rel=\"noreferrer noopener\">challenges SIE faces in future console development<\/a>, Yoshida touched on PlayStation\u2019s recent change in strategy when it comes to first-party games.&nbsp;<\/p>\n\n\n\n<p>He explains that the primary mission of first-party games used to be, as you&#8217;d expect, to make the console successful, and the way they were marketed also reflected this approach. However, according to Yoshida, this changed last year, when Sony shifted its focus to the growth of first-party games as a standalone business.&nbsp;<\/p>\n\n\n\n<p>\u201cNow, PC ports are possible, but in my time, it was prohibited to bring [first-party games] to PC. It was acceptable for small-scale digital only releases, but AAA games were only allowed to be released on PlayStation.\u201d However, repositioning first-party games as a standalone business, rather than something that exists for the purpose of growing the platform, made it possible to expand to PC.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"669\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/20250404-46732-001.jpg\" alt=\"PlayStation first-party games\" class=\"wp-image-46735\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/20250404-46732-001.jpg 1196w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/20250404-46732-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/20250404-46732-001-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>\u201cWith online games, you need a good number of players, so those can be released simultaneously for PC, and for single-player games, you can release them on PC after a year or two has passed and make even more money.\u201d&nbsp;<\/p>\n\n\n\n<p>Yoshida goes on to explain that this approach can, indirectly, lead to the console\u2019s growth by popularizing IPs: \u201cIn regions like China where PCs are more popular than consoles, you may not be able to get users to buy the hardware immediately, but you can familiarize them with an IP, and tell them that they can expect new games of that IP on the PlayStation.\u201d&nbsp;<\/p>\n\n\n\n<p>While sharing an overall positive outlook on the expansion to PC, Yoshida also emphasizes that the popularity of gaming PCs doesn\u2019t threaten the role of consoles, in his opinion. The main reason for this is that consoles ensure the same environment for each player, allowing \u201cperfect tuning.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony and PlayStation veteran Shuhei Yoshida says the company&#8217;s strategy for first-party games changed last year.<\/p>\n","protected":false},"author":55,"featured_media":46734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-46732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cIn my time, PC ports were prohibited,\u201d former PlayStation executive on how the platform\u2019s approach to first-party games changed last year\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Sony and PlayStation veteran Shuhei Yoshida says the company&#039;s strategy for first-party games changed last year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/in-my-time-pc-ports-were-prohibited-former-playstation-executive-on-how-the-platforms-approach-to-first-party-games-changed-last-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cIn my time, PC ports were prohibited,\u201d former PlayStation executive on how the platform\u2019s approach to first-party games changed last year\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Sony and PlayStation veteran Shuhei Yoshida says the company&#039;s strategy for first-party games changed last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/in-my-time-pc-ports-were-prohibited-former-playstation-executive-on-how-the-platforms-approach-to-first-party-games-changed-last-year\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-04T06:42:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T06:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/04\/20250404-46732-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1525\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cIn my time, PC ports were prohibited,\u201d former PlayStation executive on how the platform\u2019s approach to first-party games changed last year\u00a0 - 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