{"id":46035,"date":"2025-03-25T12:52:33","date_gmt":"2025-03-25T03:52:33","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=46035"},"modified":"2025-03-25T12:54:59","modified_gmt":"2025-03-25T03:54:59","slug":"having-a-nintendo-switch-logo-in-your-games-youtube-trailer-boosts-views-big-time-japanese-indie-dev-finds-but-does-it-translate-to-sales","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/having-a-nintendo-switch-logo-in-your-games-youtube-trailer-boosts-views-big-time-japanese-indie-dev-finds-but-does-it-translate-to-sales\/","title":{"rendered":"Having a Nintendo Switch logo in your game\u2019s YouTube trailer boosts views big time, Japanese dev finds. But does it translate to sales?\u00a0"},"content":{"rendered":"\n<p>Certain videos on Japanese indie game brand ANMC\u2019s official YouTube channel have been seeing their view counts skyrocket compared to others. Bizarrely, the most viewed videos are those with the Nintendo Switch logo in the thumbnail. AUTOMATON spoke to ANMC to find out how and why this is happening.&nbsp;<\/p>\n\n\n\n<p>ANMC (pronounced Anomachi) is an indie game brand created by Kamitsubaki Studio. ANMC\u2019s game creator Kazuhide Oka, who was behind the cult hit Natsuno-Kanata \u2013 Beyond the Summer, fuses indie games with music to create unique titles with unusual worlds. His first release, the world-hopping adventure game Moonless Moon is available in English on Steam and Nintendo Switch. A new game, Girls Made Pudding is due out later this year on the same platforms.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Out of all the game trailers on ANMC\u2019s YouTube channel, those that feature the Nintendo Switch logo and mention Nintendo Switch in the title have far more views- namely the Girls Made Pudding trailer (published only 2 weeks ago, yet it already has 144K views) and Moonless Moon\u2019s trailer (published 6 months ago and has 143K views). In contrast, trailers for Moonless Moon without the logo only have between 2.4K and 8.4K views. AUTOMATON spoke to ANMC\u2019s Oka to find out just what is going on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"771\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-002.jpg\" alt=\"Japanese indie game dev ANMC Youtube trailer views\" class=\"wp-image-46047\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-002-380x244.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-002-768x493.jpg 768w\" \/><figcaption class=\"wp-element-caption\"><em>The videos posted on ANMC&#8217;s YouTube channel.<\/em><\/figcaption><\/figure>\n\n\n\n<p>First of all, ANMC are not paying for these videos to be advertised, rather all the traffic to them is organic. We asked Oka if he thought this increase in views was due to the Nintendo Switch logo or the words \u2018Nintendo Switch\u2019 in the video titles. He responded that it was highly likely that the logo was helping increase the views. This is because the majority of the growing number of trailer views are coming from YouTube Recommendations.&nbsp;<\/p>\n\n\n\n<p>In other words, viewers are not coming across ANMC\u2019s trailers because they searched for \u2018Nintendo Switch,\u2019 rather they are being recommended them on YouTube\u2019s home page- suggesting that the YouTube algorithm is likely recommending these videos that feature the Switch logo to viewers who have watched other Switch-related content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-001.jpeg\" alt=\"Switch Logo Girl Made Pudding trailer\" class=\"wp-image-46046\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-001.jpeg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-001-380x214.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-001-768x432.jpeg 768w\" \/><figcaption class=\"wp-element-caption\"><em>Girls Made Pudding trailer thumbnail<\/em><\/figcaption><\/figure>\n\n\n\n<p>While the studio has confirmed the effectiveness of the Switch logo, they have also released trailers featuring the Steam logo in the past. However, the Steam logo didn\u2019t have the same view count boosting power as the Nintendo console\u2019s red and white symbol.&nbsp;<\/p>\n\n\n\n<p>However, it doesn\u2019t seem like these view counts translated into increased sales for the Switch versions of these games. Moonless Moon\u2019s Steam sales continue to surpass the sales figures for the Switch version, which was released later. Moonless Moon initially received a demo on Steam, and has maintained a Very Positive review rating- aspects which have no doubt helped it continue to outsell the Switch version. Despite this, Oka seems to think that the Switch logo is still an effective draw for raising awareness of the indie label\u2019s games on YouTube. This could be especially true when it comes to the Japanese side of YouTube, given how prominant the Nintendo Switch is in Japan. There is clearly interest in the Nintendo Switch versions of ANMC and Kamitsubaki Studios\u2019 games, but the key will be how to translate all these YouTube views into Switch game sales. &nbsp;<\/p>\n\n\n\n<p>Moonless Moon is available now on <a href=\"https:\/\/store.steampowered.com\/app\/2951340\/Moonless_Moon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a> and Switch. A <a href=\"https:\/\/store.steampowered.com\/app\/3337210\/GIRLS_MADE_PUDDING\/\" target=\"_blank\" rel=\"noreferrer noopener\">demo for Girls Made Pudding<\/a> is currently available on Steam, with the full game due out on <a href=\"https:\/\/store.steampowered.com\/app\/3337210\/GIRLS_MADE_PUDDING\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a> and Nintendo Switch in the second quarter of 2025.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Written by\u00a0<a href=\"https:\/\/automaton-media.com\/en\/author\/verity-townsend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verity Townsend<\/a>\u00a0based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/nintendo-switch-20250325-332575\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese\u00a0article<\/a>\u00a0(original article\u2019s publication date: 2025-03-25 10:02 JST)\u00a0<\/em>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese indie game brand ANMC, known for Moonless Moon, has noticed that the Nintendo Switch logo majorly boosts their YouTube views. <\/p>\n","protected":false},"author":61,"featured_media":46045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[62,3],"tags":[17,33],"class_list":["post-46035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie-games","category-news","tag-japan-related-news","tag-nintendo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Having a Nintendo Switch logo in your game\u2019s YouTube trailer boosts views big time, Japanese dev finds. But does it translate to sales?\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Japanese indie game brand ANMC, known for Moonless Moon, has noticed that the Nintendo Switch logo majorly boosts their YouTube views.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/having-a-nintendo-switch-logo-in-your-games-youtube-trailer-boosts-views-big-time-japanese-indie-dev-finds-but-does-it-translate-to-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Having a Nintendo Switch logo in your game\u2019s YouTube trailer boosts views big time, Japanese dev finds. But does it translate to sales?\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Japanese indie game brand ANMC, known for Moonless Moon, has noticed that the Nintendo Switch logo majorly boosts their YouTube views.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/having-a-nintendo-switch-logo-in-your-games-youtube-trailer-boosts-views-big-time-japanese-indie-dev-finds-but-does-it-translate-to-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T03:52:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T03:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250325-46035-header.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Verity Townsend\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Verity Townsend\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Having a Nintendo Switch logo in your game\u2019s YouTube trailer boosts views big time, Japanese dev finds. 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She has a soft spot for old-school Sierra adventure games and Final Fantasy VIII (yes, 8!). Can often be found hunting down weird forgotten games and finding out everything about them. Frequently muses about characters and lines from Metal Gear Solid and Disco Elysium. 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