{"id":45738,"date":"2025-03-18T15:17:37","date_gmt":"2025-03-18T06:17:37","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=45738"},"modified":"2025-03-18T15:17:40","modified_gmt":"2025-03-18T06:17:40","slug":"super-smash-bros-creator-masahiro-sakurai-encourages-japanese-developers-to-pursue-the-kind-of-games-japanese-people-love-instead-of-adapting","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/super-smash-bros-creator-masahiro-sakurai-encourages-japanese-developers-to-pursue-the-kind-of-games-japanese-people-love-instead-of-adapting\/","title":{"rendered":"Super Smash Bros. creator Masahiro Sakurai encourages Japanese developers to pursue the kind of games Japanese people love instead of adapting\u00a0"},"content":{"rendered":"\n

In recognition of his extensive Masahiro Sakurai on Creating Games<\/em> YouTube channel<\/a>, Super Smash Bros. and Kirby creator Masahiro Sakurai was recently awarded the Art Encouragement Prize from the Japanese government\u2019s Agency for Cultural Affairs. On March 11, he attended the awards ceremony and gave an exclusive interview to Entax<\/a>, in which he shared personal views about the future of Japan\u2019s game industry. <\/p>\n\n\n\n

When asked what he thinks the domestic game industry should be doing to keep growing (to keep pace with the booming success seen in countries like China), Sakurai comments, \u201cIt\u2019s not really my own idea, but as an industry trend, I think Japanese people should keep pursuing the things that Japanese people like.\u201d <\/p>\n\n\n\n

\"Super<\/figure>\n\n\n\n

He goes on to explain that the success of various Japanese games in the US kicked off a trend of \u201cmaking Americanized works.\u201d Or, Sakurai notes, \u201cyou could say that there was a culture of following de facto standards.\u201d By de facto standards, he is referring to practices that get adopted as widespread norms by the industry as an outcome of market competition. <\/p>\n\n\n\n

However, Sakurai feels that people overseas who love Japanese games aren\u2019t looking for this kind of filtered experience, \u201cbut rather, I think that they seek the uniqueness and fun of Japanese games\u201d \u2013 hence the opinion that there\u2019s no need for Japanese developers to consciously adapt their work for audiences in the US or elsewhere. <\/p>\n\n\n\n

\"Masahiro
Image via\u00a0Masahiro Sakurai on\u00a0<\/a>Creating\u00a0Games<\/a><\/figcaption><\/figure>\n\n\n\n

He concludes on a general note, commenting, \u201cIn other words, I think that the ideal would be to make games the way you like, as those who agree with you will enjoy them.\u201d Sakurai adds that it is vital for people in the industry to \u201cdo things freely,\u201d without letting others\u2019 ideas be forced on them. He emphasizes, however, that his opinion is just one way of thinking about the topic.  <\/p>\n\n\n\n

Related Article: Should developers be making the games they want or the games the industry needs? Masahiro Sakurai shares his insight<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Masahiro Sakurai talks about what he thinks Japan’s game industry should do to keep growing in the future.<\/p>\n","protected":false},"author":55,"featured_media":45740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[64,3],"tags":[17],"class_list":["post-45738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nSuper Smash Bros. creator Masahiro Sakurai encourages Japanese developers to pursue the kind of games Japanese people love instead of adapting\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Masahiro Sakurai talks about what he thinks Japan's game industry should do to keep growing in the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/super-smash-bros-creator-masahiro-sakurai-encourages-japanese-developers-to-pursue-the-kind-of-games-japanese-people-love-instead-of-adapting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Smash Bros. creator Masahiro Sakurai encourages Japanese developers to pursue the kind of games Japanese people love instead of adapting\u00a0 - 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