{"id":45032,"date":"2025-03-03T13:49:47","date_gmt":"2025-03-03T04:49:47","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=45032"},"modified":"2025-03-03T13:49:50","modified_gmt":"2025-03-03T04:49:50","slug":"monster-hunter-wilds-causes-sales-of-actual-cheese-naan-to-skyrocket-in-japan-as-food-cutscenes-drive-players-into-cheese-craving-crisis","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/monster-hunter-wilds-causes-sales-of-actual-cheese-naan-to-skyrocket-in-japan-as-food-cutscenes-drive-players-into-cheese-craving-crisis\/","title":{"rendered":"Monster Hunter Wilds causes sales of actual cheese naan to skyrocket in Japan as food cutscenes drive players into cheese craving crisis"},"content":{"rendered":"\n<p>Although<strong> Monster Hunter Wilds<\/strong> may have gotten millions of players glued to their consoles and PCs since its release last week, one particular scene featuring extremely delicious-looking food has given many players intense cravings for cheese naan. This seems to have caused something of a \u201ccheese naan\u201d boom in Japan, with salivating hunters throwing down their controllers and rushing off to their nearest Nepalese restaurant to get some real-life cheesy goodness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250303-45032-002.jpg\" alt=\"Monster Hunter Wilds naan bread\" class=\"wp-image-45037\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250303-45032-002.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250303-45032-002-380x215.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/03\/20250303-45032-002-768x435.jpg 768w\" \/><\/figure>\n\n\n\n<p>The scene that has caused all this fuss shows your hunter and their companions sitting down to enjoy a much-deserved meal in Kunafa Village, known for its yummy cheese. One of the local specialties that everyone is digging into is a cheese-covered bread that bears a striking resemblance to cheese naan (except the cheese is on top instead of inside). Warning: Do <strong>NOT <\/strong>watch this <s>food porn<\/s> video unless you have some kind of bread\/melted cheese combo to hand. Seriously.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30e2\u30f3\u30cf\u30f3\u306e\u3053\u306e\u30b7\u30fc\u30f3\u3067\u300c\u30c1\u30fc\u30ba\u30ca\u30f3\u98df\u3079\u305f\u304f\u306a\u308b\u306a\u3042\u300d\u3068\u601d\u3063\u3066\u3044\u305f\u3089\u3001\u65e5\u672c\u4e2d\u3067\u540c\u3058\u3053\u3068\u601d\u3063\u3066\u308b\u4eba\u304c\u305f\u304f\u3055\u3093\u3044\u3066\u30db\u30c3\u30b3\u30ea\u3057\u307e\u3057\u305f\uff08\u7b11\uff09\u3002 <a href=\"https:\/\/t.co\/uVUSD7kcmT\">pic.twitter.com\/uVUSD7kcmT<\/a><\/p>&mdash; \u3057\u3082\u3059\u3051@\u95d8\u75c5\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc (@shimosuke_) <a href=\"https:\/\/twitter.com\/shimosuke_\/status\/1896073053333045728?ref_src=twsrc%5Etfw\">March 2, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation:<\/strong> <em>This scene in Monster Hunter made me think \u201cI want to eat cheese naan,\u201d and it was heartwarming to find that there are many people all over Japan thinking the same thing lol.<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>This feast scene seems to have truly captured the hearts and bellies of many Japanese players, with many people posting the results of their real-life hunts for cheese naan on social media. Naan bread filled with melted cheese is a side dish commonly served in Nepalese and Indian restaurants in Japan, however like the California Roll is a twist on Japanese sushi created in America, the cheese naan was born in Japan. Over the weekend, X experienced a barrage of posts of people sharing pictures of their cheese naan lunches- all triggered by \u201c<em>That scene<\/em> in Monster Hunter Wilds.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u9045\u3081\u306e\u30e9\u30f3\u30c1\u7f8e\u5473\u3057\u304b\u3063\u305f\u3002<br>\u30e2\u30f3\u30cf\u30f3\u306e\u98df\u4e8b\u30b7\u30fc\u30f3\u306b\u611f\u5316\u3055\u308c\u3001\u4eca\u65e5\u306f\u7d76\u5bfe\u30c1\u30fc\u30ba\u30ca\u30f3\u98df\u3079\u308b\u3093\u3084\u3063\u3066\u6c7a\u610f\u56fa\u3081\u306b\u6765\u3066\u3001\u30df\u30c3\u30b7\u30e7\u30f3\u30b3\u30f3\u30d7\u30ea\u30fc\u30c8\u3002 <a href=\"https:\/\/t.co\/EKfvthacYq\">pic.twitter.com\/EKfvthacYq<\/a><\/p>&mdash; Nadia\ud83d\udd4a\ufe0f\u518d\u3073\u4f11\u6b62\u4e2d\u306e\u5192\u967a\u8005\u2756 (@Nadia002525) <a href=\"https:\/\/twitter.com\/Nadia002525\/status\/1896062841268187628?ref_src=twsrc%5Etfw\">March 2, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation:<\/strong> <em>This late lunch was delicious. Influenced by the feast scene in Monster Hunter, I came here determined to eat cheese naan today- mission accomplished!<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>Salam Namaste, a Nepalese restaurant in Tokyo with a strong social media presence, was quick to address the Monster Hunter Wilds-driven cheese naan popularity spike. The restaurant jokingly reposted the viral \u201cWhen it&#8217;s time to go and someone orders 99 burgers\u201d TikTok with the following caption:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u6df1\u591c\u306b\u30c1\u30fc\u30ba\u30ca\u30f399\u500b\u6ce8\u6587\u304c\u5165\u3063\u305f\u6642\u306e\u30b5\u30e9\u30e0\u30ca\u30de\u30b9\u30c6<br> <a href=\"https:\/\/t.co\/WA7E2pYlNP\">pic.twitter.com\/WA7E2pYlNP<\/a><\/p>&mdash; \u30b5\u30e9\u30e0\u30ca\u30de\u30b9\u30c6 Salam Namaste Tokyo \u0938\u0932\u093e\u092e \u0928\u092e\u0938\u094d\u0924\u0947\ud83d\udc42\ud83e\udd58\ud83c\udf15\ud83c\udf57\ud83e\udd43 (@salamnamaste01) <a href=\"https:\/\/twitter.com\/salamnamaste01\/status\/1896048091155054753?ref_src=twsrc%5Etfw\">March 2, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation: <\/strong><em>Salam Namaste when we get 99 cheese naan orders at midnight.<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>Although this was clearly tongue-in-cheek, the restaurant later posted about how crazy popular the cheese naan was getting, expressing gratitude to Capcom\u2019s latest game for boosting their sales:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30c1\u30fc\u30ba\u30ca\u30f3\u306b\u3093\u304d\u3059\u304e\ud83c\udf15<br><br>\u30c1\u30fc\u30ba\u3044\u3063\u3071\u3044\u3082\u3063\u3066\u305f\u306e\u306b\u306a\u304f\u306a\u308a\u305d\u3046\u3067\u3044\u306a\u3052\u3084\u3067\u304b\u3063\u3066\u304f\u308b\u3057\u304b\u306a\u3044\ud83d\ude4f<br><br>\u30e2\u30f3\u30cf\u30f3\u3055\u3093\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\ud83d\ude4f <a href=\"https:\/\/t.co\/8d0VRMEDSl\">pic.twitter.com\/8d0VRMEDSl<\/a><\/p>&mdash; \u30b5\u30e9\u30e0\u30ca\u30de\u30b9\u30c6 Salam Namaste Tokyo \u0938\u0932\u093e\u092e \u0928\u092e\u0938\u094d\u0924\u0947\ud83d\udc42\ud83e\udd58\ud83c\udf15\ud83c\udf57\ud83e\udd43 (@salamnamaste01) <a href=\"https:\/\/twitter.com\/salamnamaste01\/status\/1896188428393537908?ref_src=twsrc%5Etfw\">March 2, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation: <\/strong><em>The cheese naan is too popular. Even though I had a lot of cheese, I started to run out so I had to go to the supermarket to buy more. Thank you, Monster Hunter!<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>In <a href=\"https:\/\/automaton-media.com\/en\/news\/monster-hunter-wilds-devs-focused-on-simple-yet-delicious-looking-food-which-reflects-its-harsher-living-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">a previous interview<\/a>, Monster Hunter Wilds\u2019 art director Kaname Fujioka revealed that this cheese naan feast scene was \u201cThe first thing we made,\u201d and explained that it took a lot of effort to make the game\u2019s food look so mouthwatering: \u201cIt took many, many attempts to express aspects like the tearing of the naan bread and the melting of the cheese.\u201d he revealed. \u201cI really focused on this because I wanted to challenge myself to see how delicious I could make simple food look.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>It seems that the developers\u2019 efforts have paid off, stimulating players\u2019 appetites so much that many feel compelled to rush to their nearest Nepalese restaurant for some real-life fluffy naan bread filled with warm, melted cheese. Now, if you will just excuse me&#8230;&nbsp;<\/p>\n\n\n\n<p>Monster Hunter Wilds is out now on <a href=\"https:\/\/store.playstation.com\/en-us\/product\/UP0102-PPSA07862_00-MHWILDSSTANDARD0\" target=\"_blank\" rel=\"noreferrer noopener\">PS5<\/a>, <a href=\"https:\/\/www.xbox.com\/en-US\/games\/store\/monster-hunter-wilds\/9NMT6XFN0LVD\" target=\"_blank\" rel=\"noreferrer noopener\">Xbox Series X|S<\/a> and PC (<a href=\"https:\/\/store.steampowered.com\/app\/2246340\/Monster_Hunter_Wilds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steam<\/a>).\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monster Hunter Wilds&#8217; super-realistic food has caused a \u201ccheese naan\u201d boom in Japan, with players rushing out to Nepalese restaurants to get some cheesy goodness.<\/p>\n","protected":false},"author":61,"featured_media":45038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-45032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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