{"id":43189,"date":"2025-01-24T16:55:54","date_gmt":"2025-01-24T07:55:54","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=43189"},"modified":"2025-01-24T16:55:56","modified_gmt":"2025-01-24T07:55:56","slug":"tired-of-google-and-apple-taking-a-huge-chunk-of-mobile-game-revenue-japanese-companies-are-thinking-up-ways-to-let-players-spend-money-out-of-app","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/tired-of-google-and-apple-taking-a-huge-chunk-of-mobile-game-revenue-japanese-companies-are-thinking-up-ways-to-let-players-spend-money-out-of-app\/","title":{"rendered":"Tired of Google and Apple taking a huge chunk of mobile game revenue, Japanese companies are thinking up ways to let players spend money \u201cout of app\u201d\u00a0"},"content":{"rendered":"\n<p>Game8, a major Japanese game walkthrough site, has partnered with Sony Payment Services to launch S8 Plus<em>,<\/em> a company that will offer gamers an alternative way to make purchases related to mobile games. The proposed &#8220;out-of-app purchase&#8221; system will allow players to buy in-game items directly through articles on Game8, without the mediation of platform holders like Google or Apple (source: <a href=\"https:\/\/www.itmedia.co.jp\/news\/articles\/2501\/23\/news181.html\" target=\"_blank\" rel=\"noreferrer noopener\">ITmedia<\/a>).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"622\" sizes=\"auto, (max-width: 1187px) 100vw, 1187px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-001.jpg\" alt=\"S8 Plus company logo\" class=\"wp-image-43193\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-001.jpg 1187w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-001-380x199.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-001-768x402.jpg 768w\" \/><\/figure>\n\n\n\n<p>This move follows the 2024 passage of Japan\u2019s <em>Act on Promotion of Competition for Specified Smartphone Software<\/em>, which targets reducing reliance on app stores dominated by IT giants. Currently, these platforms tend to take up to 30% of revenue made through in-app purchases, which Japanese developers cynically refer to as \u201cApple tax\u201d (source: <a href=\"https:\/\/0115765.com\/archives\/110722#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">Otaku Soke<\/a><a href=\"https:\/\/0115765.com\/archives\/110722#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">n<\/a>). Thus, the point of S8 Plus\u2019s out-of-app payment system is to bypass these platforms and their \u201ctaxes,\u201d enabling developers to save on commissions and offer more competitive prices to their players.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"649\" sizes=\"auto, (max-width: 1417px) 100vw, 1417px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-header.jpg\" alt=\"\" class=\"wp-image-43192\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-header.jpg 1417w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-header-380x174.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250124-43189-header-768x352.jpg 768w\" \/><figcaption class=\"wp-element-caption\">Image belongs to <a href=\"https:\/\/game8.co.jp\/news\/73\" target=\"_blank\" rel=\"noreferrer noopener\">Game8<\/a><\/figcaption><\/figure>\n\n\n\n<p>The system links game walkthrough articles directly to purchasing options, so people looking up tips or guides can buy the related in-game items they want directly through the website.&nbsp;<\/p>\n\n\n\n<p>S8 Plus and Game8\u2019s CEO Shunsuke Sawamura talked about the long-term vision behind this project: \u201cWe aim to reduce the financial burden on game publishers and create a system that benefits both users and the industry.\u201d Future plans include offering a support package for developers to implement out-of-app purchases and potentially selling game download keys via Game8 to reach new audiences.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Game8, a major Japanese game walkthrough site, has partnered with Sony Payment Services to launch S8 Plus, a company that will offer gamers an direct way to make purchases related to mobile games. <\/p>\n","protected":false},"author":55,"featured_media":21036,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-43189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tired of Google and Apple taking a huge chunk of mobile game revenue, Japanese companies are thinking up ways to let players spend money \u201cout of app\u201d\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Game8, a major Japanese game walkthrough site, has partnered with Sony Payment Services to launch S8 Plus, a company that will offer gamers an direct way to make purchases related to mobile games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/tired-of-google-and-apple-taking-a-huge-chunk-of-mobile-game-revenue-japanese-companies-are-thinking-up-ways-to-let-players-spend-money-out-of-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tired of Google and Apple taking a huge chunk of mobile game revenue, Japanese companies are thinking up ways to let players spend money \u201cout of app\u201d\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Game8, a major Japanese game walkthrough site, has partnered with Sony Payment Services to launch S8 Plus, a company that will offer gamers an direct way to make purchases related to mobile games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/tired-of-google-and-apple-taking-a-huge-chunk-of-mobile-game-revenue-japanese-companies-are-thinking-up-ways-to-let-players-spend-money-out-of-app\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T07:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T07:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/08\/20230824-21026-002-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tired of Google and Apple taking a huge chunk of mobile game revenue, Japanese companies are thinking up ways to let players spend money \u201cout of app\u201d\u00a0 - 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