{"id":43103,"date":"2025-01-23T16:18:32","date_gmt":"2025-01-23T07:18:32","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=43103"},"modified":"2025-01-23T16:18:34","modified_gmt":"2025-01-23T07:18:34","slug":"capcom-is-experimenting-with-generative-ai-to-help-generate-the-hundreds-of-thousands-of-ideas-needed-for-game-development","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/game-development\/capcom-is-experimenting-with-generative-ai-to-help-generate-the-hundreds-of-thousands-of-ideas-needed-for-game-development\/","title":{"rendered":"Capcom is experimenting with generative AI to help generate the \u201chundreds of thousands of ideas needed for game development&#8221;\u00a0"},"content":{"rendered":"\n<p>Resident Evil and Street Fighter series developer Capcom is experimenting with introducing new technology, including generative AI, to tackle the ballooning costs and man-hours required for game development. In a recent interview with <a href=\"https:\/\/cloud.google.com\/blog\/ja\/topics\/customers\/capcom-generating-ideas-with-generative-ai?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Japan<\/a>, Kazuki Abe, a technical director at Capcom, gave some specific examples of what this involves. Based on his explanation, it doesn\u2019t seem like Capcom is trying to use AI to generate anything directly related to gameplay, stories or character designs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"781\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-001.jpg\" alt=\"Monster Hunter Wilds\" class=\"wp-image-43108\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-001.jpg 1380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-001-380x215.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-001-768x435.jpg 768w\" \/><\/figure>\n\n\n\n<p>According to Abe, one of the most time-consuming and labor-intensive parts of game development is coming up with the \u201chundreds of thousands of unique ideas\u201d needed to create the in-game environment. For example, if you want to put a TV inside of your game, you can\u2019t just use an existing product as is \u2013 you need to think of a fictional TV design from scratch, including the manufacturer&#8217;s logo and everything else about the object.&nbsp;<\/p>\n\n\n\n<p>And it\u2019s not just TVs &#8211; there&#8217;s \u201cthousands to tens of thousands\u201d of these kinds of objects per game, and the developers need to come up with multiple proposals for each of them, Abe explains. Moreover, these proposals don\u2019t just include text, but also illustrations needed to communicate the idea to the art director and artists. In other words \u2013 it&#8217;s a huge amount of work.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1385\" height=\"777\" sizes=\"auto, (max-width: 1385px) 100vw, 1385px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-002.jpg\" alt=\"Dead Rising Deluxe Remaster\" class=\"wp-image-43109\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-002.jpg 1385w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-002-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-002-768x431.jpg 768w\" \/><\/figure>\n\n\n\n<p>Abe says he saw a way to make this process more efficient by introducing generative AI to help generate the necessary mountain of ideas. As a result, he developed a system that uses generative AI models like Gemini Pro, Gemini Flash, and Imagen. The system is fed text, images and tables about the game being developed, which it uses to not only generate ideas, but also evaluate their quality against predetermined criteria, automatically refining outputs.&nbsp;<\/p>\n\n\n\n<p>According to Abe, the Gemini AI models are able to deliver high-quality results in seconds, which is \u201can essential advantage in the fast-paced gaming industry.\u201d Although it\u2019s still a prototype, his system has apparently received glowing feedback from Capcom\u2019s development teams.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1395\" height=\"782\" sizes=\"auto, (max-width: 1395px) 100vw, 1395px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-003.jpg\" alt=\"Street Fighter 6\" class=\"wp-image-43110\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-003.jpg 1395w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-003-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-003-768x431.jpg 768w\" \/><\/figure>\n\n\n\n<p>Going forward, Capcom plans to enhance this system, making it accessible to external partners and refining interfaces for easier use. Abe emphasized that with generative AI slashing costs, the extra leeway gained will fuel higher-quality game development, benefiting both creators and players.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capcom&#8217;s technical director talks about their experimental system for using generative AI to streamline the brainstorming process.<\/p>\n","protected":false},"author":55,"featured_media":43107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[64,3],"tags":[67,17],"class_list":["post-43103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capcom is experimenting with generative AI to help generate the \u201chundreds of thousands of ideas needed for game development&quot;\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Capcom&#039;s technical director talks about their experimental system for using generative AI to streamline the brainstorming process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/game-development\/capcom-is-experimenting-with-generative-ai-to-help-generate-the-hundreds-of-thousands-of-ideas-needed-for-game-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capcom is experimenting with generative AI to help generate the \u201chundreds of thousands of ideas needed for game development&quot;\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Capcom&#039;s technical director talks about their experimental system for using generative AI to streamline the brainstorming process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/game-development\/capcom-is-experimenting-with-generative-ai-to-help-generate-the-hundreds-of-thousands-of-ideas-needed-for-game-development\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T07:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T07:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2025\/01\/20250123-43103-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"784\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Capcom is experimenting with generative AI to help generate the \u201chundreds of thousands of ideas needed for game development\"\u00a0 - 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