{"id":43010,"date":"2025-01-21T15:59:03","date_gmt":"2025-01-21T06:59:03","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=43010"},"modified":"2025-01-21T15:59:05","modified_gmt":"2025-01-21T06:59:05","slug":"backed-by-sony-investment-kadokawa-is-raising-its-target-for-original-ip-creation-to-9000-titles-per-year","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/backed-by-sony-investment-kadokawa-is-raising-its-target-for-original-ip-creation-to-9000-titles-per-year\/","title":{"rendered":"Backed by Sony investment, Kadokawa is raising its target for original IP creation to 9,000\u00a0titles per year\u00a0"},"content":{"rendered":"\n

Sony Group and Kadokawa entered a capital and business alliance<\/a> following M&A negotiations in December last year. As of January 7, Sony acquired 10% of Kadokawa\u2019s shares, becoming the publishing conglomerate\u2019s largest shareholder.\u00a0<\/p>\n\n\n\n

\"Kadokawa<\/figure>\n\n\n\n

Through the alliance, Sony intends to capitalize on Kadokawa\u2019s high output of original IPs by producing live-action film and TV show adaptations, co-producing anime adaptations and exporting them globally (source: Sony<\/a>).\u00a0<\/p>\n\n\n\n

On the other hand, backed by Sony\u2019s investment, Kadokawa has set its eyes on increasing its original IP creation big time. Speaking to The Nikkei<\/a>, Kadokawa\u2019s president Takeshi Natsuno commented that the company plans to increase its output of manga, light novels and other publications to 9,000 per titles year by fiscal year 2027, which is 1.5x their output in fiscal year 2023. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In its medium-term management plan, Kadokawa had previously set a goal of publishing 7,000 titles per year in fiscal 2027, but it now says it can achieve this goal in fiscal 2025. Kadokawa also hopes to make the most of Sony\u2019s global distribution infrastructure to deliver its IPs to worldwide audiences.\u00a0<\/p>\n\n\n\n

Back when talk of Sony potentially buying out all of Kadokawa was still circulating, industry experts noted that Sony\u2019s interest in the publisher has a lot to do with gaining stable access to a large volume of original IPs<\/a> in low-cost mediums such as manga and light novels (as opposed to original anime and games). With that in mind, it comes as no surprise that both companies are on the same page when it comes to increasing Kadokawa\u2019s output of new publications.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Kadokawa plans to increase its output of manga, light novels and other publications to 9,000 per titles year by fiscal year 2027.<\/p>\n","protected":false},"author":55,"featured_media":43014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-43010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nBacked by Sony investment, Kadokawa is raising its target for original IP creation to 9,000\u00a0titles per year\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Kadokawa plans to increase its output of manga, light novels and other publications to 9,000 per titles year by fiscal year 2027.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/backed-by-sony-investment-kadokawa-is-raising-its-target-for-original-ip-creation-to-9000-titles-per-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backed by Sony investment, Kadokawa is raising its target for original IP creation to 9,000\u00a0titles per year\u00a0 - 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