{"id":42029,"date":"2024-12-25T14:08:55","date_gmt":"2024-12-25T05:08:55","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=42029"},"modified":"2024-12-25T14:08:57","modified_gmt":"2024-12-25T05:08:57","slug":"atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/","title":{"rendered":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0"},"content":{"rendered":"\n<p>At the CEDEC+KYUSHU 2024 developers\u2019 conference held in Japan on November 23, 2024, <strong>Persona <\/strong>series creative producer Kazuhisa Wada made a presentation on various aspects of the franchise, including how Atlus plans to continue making Persona games amidst the changing landscape of game development (as reported by <a href=\"https:\/\/gamemakers.jp\/article\/2024_12_19_87189\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game Makers<\/a>).&nbsp;<\/p>\n\n\n\n<p>In the section of his lecture devoted to \u201cThe Future of Persona,\u201d Wada mentions that Atlus is going through changes in its development infrastructure, much like the rest of the industry. The growing scale of development is causing production costs to rise and lengthening cycles between projects. Future Persona titles \u201cwill be confronted with these new difficulties in the development environment,\u201d Wada commented.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1348\" height=\"758\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-001.jpg\" alt=\"Persona 3 Reload\" class=\"wp-image-42033\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-001.jpg 1348w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-001-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-001-768x432.jpg 768w\" \/><\/figure>\n\n\n\n<p>When developers with a distinct flavor and devoted cult following like Atlus grow in scale, fans\u2019 biggest nightmare is that the games will lose their edge and start to feel safe and mass-produced. However, it seems Atlus is taking steps to prevent this from happening.&nbsp;<\/p>\n\n\n\n<p>\u201cEven if we grow in scale, we need to keep making entertainment that maintains a human touch all the way through,\u201d Wada comments. To this end, Atlus is currently in the process of transitioning from a top-down to a bottom-up organization. In other words, they are trying to make sure that no matter how big they get, their teams will work autonomously and creatively, with each individual staff member sharing Atlus\u2019 creative vision and being equally invested in what they\u2019re making.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"760\" sizes=\"auto, (max-width: 1345px) 100vw, 1345px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240208-281907-001.jpg\" alt=\"Persona 3 Reload\" class=\"wp-image-42034\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240208-281907-001.jpg 1345w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240208-281907-001-380x215.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240208-281907-001-768x434.jpg 768w\" \/><\/figure>\n\n\n\n<p>Wada comments that the transition to a bottom-up organization itself should not be difficult, based on his experience, but the real challenge will be balancing the organization\u2019s functionality while delivering high quality.&nbsp;<\/p>\n\n\n\n<p>Aside from the organizational changes, Persona\u2019s creative producer also mentions that when developers grow in scale, they can lose the ability to take on risks. However, Wada states that Atlus intends to continue to take on new challenges even as it scales up development.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the CEDEC+KYUSHU 2024 developers\u2019 conference held in Japan on November 23, 2024, Persona series creative producer Kazuhisa Wada made a presentation on various aspects of the franchise, including how Atlus plans to continue making Persona games amidst the changing landscape of game development (as reported by Game Makers).&nbsp; In the section of his lecture devoted to \u201cThe Future of Persona,\u201d Wada mentions that Atlus is going through changes in its development infrastructure, much like the rest of the industry. The growing scale of development is causing production costs to rise and lengthening cycles between projects. Future Persona titles \u201cwill be confronted with these new difficulties in the development environment,\u201d [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":42031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[64,3],"tags":[17],"class_list":["post-42029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-development","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Persona creative producer Kazuhisa Wada talks about the future of the series amidst Atlus&#039;s changing development environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Persona creative producer Kazuhisa Wada talks about the future of the series amidst Atlus&#039;s changing development environment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-25T05:08:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-25T05:08:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0 - AUTOMATON WEST","description":"Persona creative producer Kazuhisa Wada talks about the future of the series amidst Atlus's changing development environment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/","og_locale":"en_US","og_type":"article","og_title":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0 - AUTOMATON WEST","og_description":"Persona creative producer Kazuhisa Wada talks about the future of the series amidst Atlus's changing development environment.","og_url":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/","og_site_name":"AUTOMATON WEST","article_published_time":"2024-12-25T05:08:55+00:00","article_modified_time":"2024-12-25T05:08:57+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0","datePublished":"2024-12-25T05:08:55+00:00","dateModified":"2024-12-25T05:08:57+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg","keywords":["News (Japan-related)"],"articleSection":["Game Development","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/","url":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/","name":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg","datePublished":"2024-12-25T05:08:55+00:00","dateModified":"2024-12-25T05:08:57+00:00","description":"Persona creative producer Kazuhisa Wada talks about the future of the series amidst Atlus's changing development environment.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/12\/20240608-296850-002-1.jpg","width":1200,"height":675,"caption":"Persona 3 Reload"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/atlus-wont-lose-its-human-touch-nor-stop-taking-risks-even-if-their-scale-of-development-grows-larger-says-persona-series-producer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Atlus won\u2019t lose its \u201chuman touch\u201d nor stop taking risks even if their scale of development grows larger, says Persona series producer\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/42029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=42029"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/42029\/revisions"}],"predecessor-version":[{"id":42035,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/42029\/revisions\/42035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/42031"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=42029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=42029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=42029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}