{"id":40539,"date":"2024-11-27T17:01:01","date_gmt":"2024-11-27T08:01:01","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=40539"},"modified":"2024-11-27T17:02:19","modified_gmt":"2024-11-27T08:02:19","slug":"shin-megami-tensei-board-game-maker-incites-controversy-for-mentioning-a-rival-companys-name-without-permission","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/shin-megami-tensei-board-game-maker-incites-controversy-for-mentioning-a-rival-companys-name-without-permission\/","title":{"rendered":"Shin Megami Tensei board game\u202fmaker incites controversy for mentioning a rival company\u2019s name without permission \u00a0"},"content":{"rendered":"\n<p><strong>Shin Megami Tensei: The Board Game<\/strong>, an in-depth strategy game being made by Tokyo-based company ICREA under license from Atlus, has attracted controversy for mentioning another company\u2019s name without permission. In addition to this, concerns about quality, timeline, pricing and lack of communication currently fill the popular Kickstarter campaign&#8217;s comments.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"479\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-header2.jpeg\" alt=\"Shin Megami Tensei The Board Game\" class=\"wp-image-40560\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-header2.jpeg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-header2-380x202.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-header2-768x409.jpeg 768w\" \/><\/figure>\n\n\n\n<p>The<a href=\"https:\/\/www.kickstarter.com\/projects\/smtboardgame\/shin-megami-tensei-board-game\/description\" target=\"_blank\" rel=\"noreferrer noopener\"> Kickstarter<\/a> for the board game based on Atlus\u2019s hit RPG series Shin Megami Tensei launched on November 13, <a href=\"https:\/\/automaton-media.com\/en\/news\/shin-megami-tensei-board-game-kickstarter-raises-double-the-goal-in-less-than-24-hours-set-to-ship-in-may-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">doubling its goal in under 24 hours<\/a>. At the time of writing, the campaign has raised just over 102 million yen, more than triple its initial goal of 30 million yen.\u202f&nbsp;<\/p>\n\n\n\n<p>However, despite this success, the Kickstarter campaign has been attracting controversy, especially among Japanese speaking users. This is because ICREA mentioned the name CMON without permission in response to a query on the Kickstarter comments page regarding the manufacture of the\u202f72 demon figures that are scheduled to come with the game. CMON Limited is a miniature and board game publisher with a track record of successfully funding many projects on Kickstarter.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"532\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-001.png\" alt=\"ICREA comment naming CMON on Kickstarter\" class=\"wp-image-40558\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-001.png 681w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241127-40539-001-380x297.png 380w\" \/><\/figure>\n\n\n\n<p>In the above response to a commenter\u2019s question about the quality of the figures, ICREA replied, \u201cWe are considering using the same production plant that CMON uses for manufacturing games.\u201d While this statement might seem innocuous at first glance, it is considered poor business practice in Japan to name another company (and a competitor at that) who is not involved in a project without their permission. The reason is that such behavior may inconvenience the other company- as customers might start asking them about the project or perceiving them as a related party.&nbsp;<\/p>\n\n\n\n<p>Addressing the issue, CMON JAPAN\u2019s official X account made a bilingual post on November 25 claiming that they are not involved in \u201ca certain Kickstarter project.\u201d Although it doesn\u2019t explicitly state that they are referring to ICREA\u2019s Shin Megami Tensei: The Board Game, commenters were quick to put two and two together.\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u3010\u91cd\u8981\u306a\u304a\u77e5\u3089\u305b\u3011<br>\u67d0\u30ad\u30c3\u30af\u30b9\u30bf\u30fc\u30bf\u30fc\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3066\u3001\u30d5\u30a3\u30ae\u30e5\u30a2\u88fd\u9020\u306b\u95a2\u3057\u3066CMON\u306e\u540d\u524d\u304c\u52dd\u624b\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3068\u30e6\u30fc\u30b6\u30fc\u69d8\u304b\u3089\u3054\u9023\u7d61\u3092\u3044\u305f\u3060\u304d\u3001\u975e\u5e38\u306b\u56f0\u60d1\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u672c\u4ef6\u306b\u95a2\u3057\u3066CMON\u306a\u3089\u3073\u306bCMONJAPAN\u306f\u306a\u3093\u3089\u95a2\u4e0e\u3057\u3066\u304a\u308a\u307e\u305b\u3093\u3002<br>Important Notice<br>We have been contacted by a user\u2026<\/p>&mdash; CMONJAPAN\u516c\u5f0f (@CMONJAPAN) <a href=\"https:\/\/twitter.com\/CMONJAPAN\/status\/1860964338200400298?ref_src=twsrc%5Etfw\">November 25, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>ICREA\u2019s mention of CMON has led many Japanese users to express distrust towards the project, with some even <a href=\"https:\/\/x.com\/sorakami_breeze\/status\/1860988517289250844\" target=\"_blank\" rel=\"noreferrer noopener\">cancelling their pledge<\/a>.&nbsp;<\/p>\n\n\n\n<p>Aside from this issue, commenters on the Kickstarter page are expressing reservations about the comparatively short timeline for delivering the finished product to backers (the current estimate is mid 2025), and concerns as to why more detailed information about the actual gameplay (like the rule book) has not been made public yet.\u202fBackers are also worried about the quality of components, like the 72 demon figures and the game\u2019s cards, which in the prototype feature very small writing in Japanese and English.\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"megaten_PlayFeelMovie\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/nKRoiY_eqwU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Gameplay trailer using the prototype of Shin Megami Tensei: The Board Game.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Concerns have also been raised about the lack of communication from ICREA. It seems that the company has been bombarded with inquiries, questions and comments. To address this, an <a href=\"https:\/\/www.kickstarter.com\/projects\/smtboardgame\/shin-megami-tensei-board-game\/posts\/4259238\" target=\"_blank\" rel=\"noreferrer noopener\">update<\/a> from the CEO was posted on the page on November 23, stating that ICREA will be providing prompt and sincere responses as soon as possible. The statement also added that \u201cwe are currently working on improving our internal structure and enhancing our response times in order to provide better service to all of our backers.\u201d\u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICREA, the makers of the Shin Megami Tensei board game, have earned the ire of some Japanese Kickstarter backers for naming a rival company.<\/p>\n","protected":false},"author":61,"featured_media":40557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-40539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shin Megami Tensei board game\u202fmaker incites controversy for mentioning a rival company\u2019s name without permission \u00a0 - 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