{"id":40249,"date":"2024-11-20T18:13:42","date_gmt":"2024-11-20T09:13:42","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=40249"},"modified":"2024-11-20T18:23:17","modified_gmt":"2024-11-20T09:23:17","slug":"bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/","title":{"rendered":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve"},"content":{"rendered":"\n<p>Bandai Namco Online and Bandai Namco Entertainment have <a href=\"https:\/\/www.bandainamco-ol.co.jp\/assets\/xzmtjubiab5shx37g2x9j4b3es5r8ic6\/cn7syeyxyaejyhszhee7p63ghcbbxrec\/20241120.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">announced<\/a> the decision to merge, effective from April 1, 2025. The surviving company will be Elden Ring and Dragon Ball! Sparking ZERO publisher Bandai Namco Entertainment, while the absorbed company will be Bandai Namco Online.\u00a0In absorption-type merges, the acquirer takes over all of the assets and liabilities of the target company and the target company is dissolved.<\/p>\n\n\n\n<p>Bandai Namco Online is Bandai Namco Holdings\u2019 wholly owned subsidiary that was founded in 2009, specializing in developing online games for PC, consoles and mobile devices. Titles released by the developer include Blue Protocol, IDOLiSH7, Gundam Tribe, Gundam Evolution and SD Gundam Operation.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1189\" height=\"728\" sizes=\"auto, (max-width: 1189px) 100vw, 1189px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/20240624-32867-004.jpg\" alt=\"\" class=\"wp-image-32871\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/20240624-32867-004.jpg 1189w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/20240624-32867-004-380x233.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/20240624-32867-004-768x470.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/20240624-32867-004-600x367.jpg 600w\" \/><\/figure>\n\n\n\n<p>Over the past two years, Bandai Namco Online has gone through an extremely rough patch, reporting <a href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-in-state-of-insolvency-due-to-8-2-billion-yen-loss-and-negative-net-income\/\" target=\"_blank\" rel=\"noreferrer noopener\">large financial losses and insolvency<\/a>. A significant contributor to this was the <a href=\"https:\/\/automaton-media.com\/en\/news\/blue-protocol-developers-talk-about-what-went-wrong-with-the-mmorpg\/\" target=\"_blank\" rel=\"noreferrer noopener\">unpopularity<\/a> and underperformance of their high-budget MMORPG Blue Protocol, which <a href=\"https:\/\/automaton-media.com\/en\/news\/blue-protocol-to-end-service-without-making-it-to-the-west\/\" target=\"_blank\" rel=\"noreferrer noopener\">will be discontinued in January<\/a> without making it to global audiences.&nbsp;<\/p>\n\n\n\n<p>According to the recent announcement, the purpose of the absorption-type merger with Bandai Namco Entertainment is to \u201crespond to the recent changes in the game business environment and to strengthen the overall structure of the digital business sector.\u201d&nbsp;<\/p>\n\n\n\n<p>Titles currently being run by Bandai Online will be taken over by Bandai Namco Entertainment, and all customer contracts and the like will be transferred over as well.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.<\/p>\n","protected":false},"author":55,"featured_media":23370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-40249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T09:13:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T09:23:17+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve - AUTOMATON WEST","description":"Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/","og_locale":"en_US","og_type":"article","og_title":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve - AUTOMATON WEST","og_description":"Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.","og_url":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/","og_site_name":"AUTOMATON WEST","article_published_time":"2024-11-20T09:13:42+00:00","article_modified_time":"2024-11-20T09:23:17+00:00","og_image":[{"width":1200,"height":675,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve","datePublished":"2024-11-20T09:13:42+00:00","dateModified":"2024-11-20T09:23:17+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/"},"wordCount":242,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg","keywords":["News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/","url":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/","name":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg","datePublished":"2024-11-20T09:13:42+00:00","dateModified":"2024-11-20T09:23:17+00:00","description":"Bandai Namco Online and Bandai Namco Entertainment have announced the decision to merge, effective April 1, 2025. The surviving company will be Bandai Namco Entertainment.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/11\/20231124-273335-header.jpg","width":1200,"height":675,"caption":"Bandai Namco Holdings company logo"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/bandai-namco-online-developer-of-blue-protocol-to-be-absorbed-by-bandai-namco-entertainment-and-disappear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Bandai Namco Online, developer of Blue Protocol, to be absorbed by Bandai Namco Entertainment and dissolve"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/40249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=40249"}],"version-history":[{"count":6,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/40249\/revisions"}],"predecessor-version":[{"id":40255,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/40249\/revisions\/40255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/23370"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=40249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=40249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=40249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}