{"id":39912,"date":"2024-11-15T11:17:36","date_gmt":"2024-11-15T02:17:36","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=39912"},"modified":"2024-12-04T10:32:41","modified_gmt":"2024-12-04T01:32:41","slug":"the-first-descendant-and-maplestory-drive-nexon-record-breaking-q3-results","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/the-first-descendant-and-maplestory-drive-nexon-record-breaking-q3-results\/","title":{"rendered":"The First Descendant and MapleStory drive Nexon&#8217;s record-breaking Q3 results\u00a0\u00a0"},"content":{"rendered":"\n<p>In their most recent <a href=\"https:\/\/pdf.irpocket.com\/C3659\/Bv1s\/cLcV\/TgtE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">financial report<\/a>, <strong>Nexon<\/strong> revealed that they achieved record-breaking quarterly revenue and operating income in the third quarter of 2024 (July 1 to September 30). This was thanks in part to the successful launch of The First Descendant and the strong performance of MapleStory\u2019s localized versions.&nbsp;<\/p>\n\n\n\n<p>In Q3, Nexon experienced 15% vertical growth due to the combined performances of three major game franchises, Dungeon &amp; Fighter (i.e. Dungeon Fighter Online), MapleStory and EA Sports FC. The Dungeon &amp; Fighter franchise grew 142% due to the successful launch of Dungeon &amp; Fighter Mobile in China back in May.\u00a0\u00a0<\/p>\n\n\n\n<p>Originally a South Korea exclusive, MapleStory grew by 23% (YoY) in Q3, and 40% of the franchises\u2019 revenue came from outside the country, primarily Japan, North America and Europe. Nexon is making ongoing efforts to tailor the game\u2019s content to suit local audiences as part of its localization strategy. MapleStory recently ran a collab event with Demon Slayer, which caught people\u2019s attention in Japan <a href=\"https:\/\/automaton-media.com\/en\/news\/people-cant-unsee-tanjiro-butt-in-maplestory-x-demon-slayer-kimetsu-no-yaiba-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">for a different reason<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241115-39912-001.jpg\" alt=\"MapleStory\" class=\"wp-image-39915\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241115-39912-001.jpg 1200w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241115-39912-001-380x214.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241115-39912-001-768x432.jpg 768w\" \/><figcaption class=\"wp-element-caption\"><em>MapleStory<\/em><\/figcaption><\/figure>\n\n\n\n<p>As Nexon <a href=\"https:\/\/automaton-media.com\/en\/news\/the-first-descendant-highlighted-as-high-potential-source-of-revenue-in-nexons-financial-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">previously predicted<\/a>, The First Descendant made a strong contribution to the company\u2019s Q3 profits and horizontal growth. The company reports that the FTP looter shooter got off to a flying start when its release version dropped in July, performing particularly well in Western markets, which accounted for approx. 75% of the game\u2019s global revenue. Nexon plans to continue updating the game with new content in line with player feedback. Its other shooter franchise, THE FINALS, improved its playerbase retention in Q3, with the release of Season 4.&nbsp;<\/p>\n\n\n\n<p>President and CEO of Nexon Junghun Lee commented; \u201cOver the next few quarters, we plan to continue investing in our long-term vision to achieve step-change growth in our revenue and operating income by strengthening existing franchises and growing our IP portfolio.\u201d&nbsp;<\/p>\n\n\n\n<p>Nexon\u2019s Q3 results were as follows:&nbsp;<\/p>\n\n\n\n<p class=\"has-palette-color-5-background-color has-background\">Net sales: 135.6 billion yen (up 13% year-on-year)&nbsp;<br>Operating profit: 51.5 billion yen (up 11% year-on-year)&nbsp;<br>Net profit: 27.0 billion yen (down 23% year-on-year) (due to exchange rate-related loss)&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nexon&#8217;s 2024 Q3 profits were boosted by strong overseas performances of The First Descendant, MapleStory and Dungeon &#038; Fighter.<\/p>\n","protected":false},"author":61,"featured_media":39914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,18],"class_list":["post-39912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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She has a soft spot for old-school Sierra adventure games and Final Fantasy VIII (yes, 8!). Can often be found hunting down weird forgotten games and finding out everything about them. Frequently muses about characters and lines from Metal Gear Solid and Disco Elysium. Aims to keep Automaton fresh and interesting with a wide variety of articles.","url":"https:\/\/automaton-media.com\/en\/author\/verity-townsend\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=39912"}],"version-history":[{"count":10,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39912\/revisions"}],"predecessor-version":[{"id":40781,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39912\/revisions\/40781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/39914"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=39912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=39912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=39912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}