{"id":39864,"date":"2024-11-14T13:38:21","date_gmt":"2024-11-14T04:38:21","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=39864"},"modified":"2024-11-20T18:37:46","modified_gmt":"2024-11-20T09:37:46","slug":"nikke-x-evangelion-collaboration-didnt-perform-as-well-as-expected-reveals-shift-up","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/nikke-x-evangelion-collaboration-didnt-perform-as-well-as-expected-reveals-shift-up\/","title":{"rendered":"NIKKE x Evangelion collaboration didn’t perform as well as expected, reveals Shift Up\u00a0"},"content":{"rendered":"\n

Despite the Neon Genesis Evangelion and Goddess of Victory: NIKKE<\/strong> collaboration causing the mobile game to rise up Japan\u2019s app store charts<\/a> last August, the in-game event didn\u2019t meet Shift Up\u2019s expectations. This is based on Shift Up\u2019s third-quarter business performance results<\/a> for the year 2024, which were published on November 12, 2024.\u00a0<\/p>\n\n\n\n

According to Shift Up, global revenue from Goddess of Victory: NIKKE declined by approx. 4.3 billion South Korean Won (KRW) in the third quarter of 2024 (July 1 to September 30). To be more specific, its third-quarter global earnings of 34.2 billion KRW were below the second-quarter global earnings of 38.5 billion KRW. While 34.2 billion KRW is nothing to scoff at, that is still an 11% decrease from the previous quarter. <\/p>\n\n\n\n

\"NIKKE
“The result of the Evangelion collaboration event was somewhat underwhelming.” Shift Up stated in its business performance Q&A<\/a>\u00a0<\/figcaption><\/figure>\n\n\n\n

Shift Up attributes the game\u2019s losses to the Neon Genesis Evangelion collaboration event; more specifically to the fact that the collaboration characters Rei Ayanami, Asuka Langley Soryu, Mari Makinami Illustrious, and Misato Katsuragi didn\u2019t fully resonate with players. This means that players didn\u2019t spend as much money or time getting the limited-time characters and costumes \u2013 which stayed mostly true to their source material. Shift Up CEO Hyung-tae Kim stated that his initial in-game designs for the Evangelion characters were deemed \u201ctoo erotic.\u201d<\/a> The more conservative appearances of the Evangelion cast compared to the usual revealing Nikke outfits could be one of the reasons that the collaboration\u2019s financial performance fell short of Shift Up\u2019s expectations.<\/p>\n\n\n\n

Shift Up plans to take user feedback into consideration to improve next year\u2019s collaboration events. Considering Goddess of Victory: NIKKE has had some great collaborations with franchises like Nier: Automata<\/a>, Chainsaw Man, and Re:Zero, players likely have a lot to look forward to in 2025.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Although it sent Goddess of Victory: NIKKE up Japan’s app charts, Shift Up found the results of the Evangelion collab “underwhelming.”<\/p>\n","protected":false},"author":67,"featured_media":39873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,18],"class_list":["post-39864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"\nNIKKE x Evangelion collaboration didn't perform as well as expected, reveals Shift Up\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Although it sent Goddess of Victory: NIKKE up Japan's app charts, Shift Up found the results of the Evangelion collab "underwhelming."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/nikke-x-evangelion-collaboration-didnt-perform-as-well-as-expected-reveals-shift-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIKKE x Evangelion collaboration didn't perform as well as expected, reveals Shift Up\u00a0 - 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