{"id":39571,"date":"2024-11-11T11:50:47","date_gmt":"2024-11-11T02:50:47","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=39571"},"modified":"2024-11-11T11:50:50","modified_gmt":"2024-11-11T02:50:50","slug":"square-enix-reports-profit-increase-in-games-sector-driven-by-final-fantasy-14-dawntrail","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/square-enix-reports-profit-increase-in-games-sector-driven-by-final-fantasy-14-dawntrail\/","title":{"rendered":"Square Enix reports profit increase in games sector driven by Final Fantasy 14 Dawntrail\u00a0"},"content":{"rendered":"\n

Square Enix recently published their financial results for the first half of the 2025 fiscal year. Between April and September 2024, their digital entertainment (video games) sector saw net sales decrease compared to last year due to console game releases in the period failing to achieve the sales highs of last year\u2019s Final Fantasy XVI and Final Fantasy Pixel Remaster series. However, operating income was up, mainly thanks to Final Fantasy XIV\u2019s Dawntrail expansion pack.\u00a0<\/p>\n\n\n\n

\"Square
Square Enix Digital Entertainment sector net sales and operating income (source for all slide images in this article: Square Enix Results Briefing Session<\/a>)<\/em>.<\/figcaption><\/figure>\n\n\n\n

For the MMO subsector, net sales were up <\/strong>35.5\uff05 year-on-year to 32.4 billion yen, while operating income rose 40.8% to 13.1 billion yen. Although this includes Square Enix\u2019s other MMOs, like Dragon Quest X Online too, the major driver behind this increase in revenue was Final Fantasy XIV and the launch of the Dawntrail expansion pack on July 2, 2024. <\/p>\n\n\n\n

\"Square
MMO subsector performance.<\/em><\/figcaption><\/figure>\n\n\n\n

Development cost amortization and advertising expenses were also lower for Square Enix in the first half of the current fiscal year compared to the same period last year. These factors also contributed to the improved operating income of its Digital Entertainment Sector.  <\/p>\n\n\n\n

Merchandising sales and operating profits also increased thanks to strong sales of new character goods from major IPs. This includes new releases in the Final Fantasy BringArts and PlayArts series of figures, as well as NieR: Automata figures. Net sales and operating income in the Merchandising segment amounted to 9,605 million yen (up 14.7\uff05 year-on-year), and 3,384 million yen (up 80.9% year-on-year), respectively (Source: Consolidated Financial results<\/a>). <\/p>\n\n\n\n

\"Square
Merchandising net sales and operating income.<\/em><\/figcaption><\/figure>\n\n\n\n

Last fiscal year (April 2023 to March 2024), Square Enix suffered significant losses<\/a> due to big console titles like Final Fantasy VII Rebirth and Foamstars failing to meet expectations, as well as extraordinary losses<\/a> from the cancellation of in-development titles. With its mid-term business<\/a> plan for March 2025 to 2027, Square Enix is shifting towards multiplatform releases and a quality over quantity approach in its game development.\u00a0<\/p>\n\n\n\n

Square Enix Holdings\u2019 overall financial results for the first half of the 2025 fiscal year are as follows (Source: Financial results press release<\/a>): <\/p>\n\n\n\n

Net sales: 157,591 million yen (down 8.4% year-on-year)\u00a0\u00a0
Operating income: 21,176 million yen (up 22.1% year-on-year)\u00a0\u00a0
Ordinary income: 18,141 million yen (down 30.6% year-on-year)\u00a0\u00a0
Net Profit: 11,750 million yen (down 29.3% year-on-year)\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Square Enix highlights the Final Fantasy XIV Dawntrail expansion as a contributor to increased operating income for the period from April to September 2024.<\/p>\n","protected":false},"author":61,"featured_media":39573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[61,3],"tags":[17],"class_list":["post-39571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-final-fantasy","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nSquare Enix reports profit increase in games sector driven by Final Fantasy 14 Dawntrail\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Square Enix highlights the Final Fantasy XIV Dawntrail expansion as a contributor to increased operating income for April to September 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/square-enix-reports-profit-increase-in-games-sector-driven-by-final-fantasy-14-dawntrail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square Enix reports profit increase in games sector driven by Final Fantasy 14 Dawntrail\u00a0 - 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