{"id":39446,"date":"2024-11-07T12:52:21","date_gmt":"2024-11-07T03:52:21","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=39446"},"modified":"2024-11-07T12:52:23","modified_gmt":"2024-11-07T03:52:23","slug":"nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/","title":{"rendered":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0"},"content":{"rendered":"\n

While we were all waiting for news about the Nintendo Switch\u2019s successor last week, Nintendo decided to surprise-launch Nintendo Music<\/strong>. The brand-new music streaming app lets you listen to a growing library of Nintendo game OSTs on mobile devices. Nintendo Music itself is free, but it requires a paid Nintendo Switch Online membership and Nintendo Account. <\/p>\n\n\n\n

As Nintendo fans have been asking for a way to legally stream their favorite Zelda and Mario tracks for a while, Nintendo Music meets a clear demand. However, for Nintendo, the new app may also be a way to encourage people to stay subscribed to Nintendo Switch Online amidst increasing cancellations. This theory was suggested by Japanese game blogger Papen.<\/a>  <\/p>\n\n\n\n

Papen highlights the fact that Nintendo has lost 4 million Nintendo Switch Online members in the past year. As of September 30, 2024, the number of Switch Online subscribers was 34 million, however, this total was 38 million at the same time last year (source: Nintendo<\/a>). Nintendo\u2019s financial briefing presentation<\/a> for the first half of FY2025 cites \u201ca year-over-year decrease in membership, partly due to fewer new releases in the past year focusing on online play.\u201d\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Furthermore, 2024 was the first year Nintendo saw a decline in Switch Online subscriptions. Prior to that,\u00a0the number had increased every year since the service launched in 2018, as visible in the graph below (courtesy of Papen):\u00a0<\/p>\n\n\n\n

\"\"
Nintendo Switch Online paid subscriptions per year (Unit: millions)<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n

Nintendo is currently in a transition period where new developments for the Switch have slowed, but its successor has yet to be revealed. Given the circumstances, Papen speculates that Nintendo is positioning Nintendo Music as a way to \u201cmaintain a touchpoint\u201d with customers throughout this phase, i.e. to keep people subscribed to Nintendo Switch Online through their mobile devices. <\/p>\n","protected":false},"excerpt":{"rendered":"

Nintendo’s new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.<\/p>\n","protected":false},"author":55,"featured_media":39449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17,33],"class_list":["post-39446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news","tag-nintendo"],"blocksy_meta":[],"yoast_head":"\nNintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Nintendo's new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Nintendo's new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T03:52:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-07T03:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1063\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0 - AUTOMATON WEST","description":"Nintendo's new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/","og_locale":"en_US","og_type":"article","og_title":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0 - AUTOMATON WEST","og_description":"Nintendo's new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.","og_url":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/","og_site_name":"AUTOMATON WEST","article_published_time":"2024-11-07T03:52:21+00:00","article_modified_time":"2024-11-07T03:52:23+00:00","og_image":[{"width":1063,"height":665,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0","datePublished":"2024-11-07T03:52:21+00:00","dateModified":"2024-11-07T03:52:23+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/"},"wordCount":313,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg","keywords":["News (Japan-related)","Nintendo"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/","url":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/","name":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg","datePublished":"2024-11-07T03:52:21+00:00","dateModified":"2024-11-07T03:52:23+00:00","description":"Nintendo's new music streaming app may be a strategic move to keep users subscribed to Nintendo Switch Online amidst increasing cancellations.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241107-39446-header.jpg","width":1063,"height":665,"caption":"Nintendo Music"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/nintendo-may-be-battling-declining-nintendo-switch-online-subscriptions-with-their-new-music-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Nintendo may be battling declining Nintendo Switch Online subscriptions with their new music app\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=39446"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39446\/revisions"}],"predecessor-version":[{"id":39452,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39446\/revisions\/39452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/39449"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=39446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=39446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=39446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}