{"id":39325,"date":"2024-11-05T17:47:36","date_gmt":"2024-11-05T08:47:36","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=39325"},"modified":"2024-11-05T17:51:13","modified_gmt":"2024-11-05T08:51:13","slug":"smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/","title":{"rendered":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0"},"content":{"rendered":"\n<p>Last month, Super Smash Bros. and Kirby series creator Masahiro Sakurai made a series of shocking revelations about his <strong>\u201cMasahiro Sakurai on Creating Games\u201d <\/strong>YouTube channel, including the fact that he never monetized it despite it costing a whopping 90 million yen to run.&nbsp;<\/p>\n\n\n\n<p>In a recent interview with <a href=\"https:\/\/news.denfaminicogamer.jp\/interview\/241105s\" target=\"_blank\" rel=\"noreferrer noopener\">Denfaminicogamer<\/a>, the creator gave some deeper insights into the whole project, including the reason why he opted out of earning even a single penny from his 256 videos\u2019 worth of lessons.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1273\" height=\"709\" sizes=\"auto, (max-width: 1273px) 100vw, 1273px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-002.jpg\" alt=\"Screenshot from Masahiro Sakurai on Creating Games: Finale Special\" class=\"wp-image-39328\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-002.jpg 1273w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-002-380x212.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-002-768x428.jpg 768w\" \/><\/figure>\n\n\n\n<p>Sakurai admits to being told by people around him to monetize his channel countless times, but that he knew it was something he had to do as a \u201cvolunteer.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m going to say something contradictory to my policy of not receiving revenue, but money is the fuel that gets people moving. However, when you&#8217;re making money, people tend to look at you like you\u2019re a miser. I was wary of being perceived through a lens of bias, at least when it comes to my activities on YouTube.\u201d\u00a0<\/p>\n\n\n\n<p>Sakurai goes on to explain that he was aware that YouTube is sometimes seen as a way to \u201cmake easy money just by having fun,\u201d and that he didn\u2019t want the lessons that he poured all of his knowledge into to be regarded as \u201csomething done for profit\u201d as this would \u201ccompletely change\u201d how they were perceived by viewers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1265\" height=\"708\" sizes=\"auto, (max-width: 1265px) 100vw, 1265px\" src=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-003.jpg\" alt=\"Screenshot from Masahiro Sakurai on Creating Games: Finale Special\" class=\"wp-image-39329\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-003.jpg 1265w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-003-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325-003-768x430.jpg 768w\" \/><\/figure>\n\n\n\n<p>The Smash Bros. creator mentions that there could have potentially been some practical complications in monetizing his YouTube channel \u2013 in terms of obtaining permission to use game footage and resources. However, these things were secondary to his wish to make his channel \u201ca donation and a contribution to the games industry.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIt was a rare endeavor that took a lot of hard work and a lot of money, but I think I&#8217;ve been able to leave behind something valuable,\u201d Sakurai concludes.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.<\/p>\n","protected":false},"author":55,"featured_media":39326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-39325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T08:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T08:51:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1270\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0 - AUTOMATON WEST","description":"Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/","og_locale":"en_US","og_type":"article","og_title":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0 - AUTOMATON WEST","og_description":"Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.","og_url":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/","og_site_name":"AUTOMATON WEST","article_published_time":"2024-11-05T08:47:36+00:00","article_modified_time":"2024-11-05T08:51:13+00:00","og_image":[{"width":1270,"height":712,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg","type":"image\/jpeg"}],"author":"Amber V","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Amber V","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/"},"author":{"name":"Amber V","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9"},"headline":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0","datePublished":"2024-11-05T08:47:36+00:00","dateModified":"2024-11-05T08:51:13+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/"},"wordCount":340,"commentCount":0,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg","keywords":["News (Japan-related)"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/","url":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/","name":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg","datePublished":"2024-11-05T08:47:36+00:00","dateModified":"2024-11-05T08:51:13+00:00","description":"Smash Bros. series creator Masahiro Sakurai talks about why he never monetized his YouTube channel despite it costing 90 million yen to run.","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/11\/20241105-39325.jpg","width":1270,"height":712,"caption":"Sakurai Masahiro"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/smash-bros-creator-masahiro-sakurai-about-why-he-never-monetized-his-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"\u201cWhen you\u2019re making money, people think you\u2019re a miser,\u201d Smash Bros. creator Masahiro Sakurai about why he never monetized his costly YouTube channel\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/fdc6517a00e35b6917ffdb02e8b574d9","name":"Amber V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/06\/12252024-100x100.jpg","caption":"Amber V"},"description":"Editor-in-Chief since October 2023. She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=39325"}],"version-history":[{"count":3,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39325\/revisions"}],"predecessor-version":[{"id":39332,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/39325\/revisions\/39332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/39326"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=39325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=39325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=39325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}