{"id":36436,"date":"2024-09-04T12:18:49","date_gmt":"2024-09-04T03:18:49","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=36436"},"modified":"2024-09-04T14:28:56","modified_gmt":"2024-09-04T05:28:56","slug":"steam-sees-chinese-users-outnumber-english-speaking-users-by-significant-margin-as-chinese-market-interests-shift-beyond-mobile-games","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/steam-sees-chinese-users-outnumber-english-speaking-users-by-significant-margin-as-chinese-market-interests-shift-beyond-mobile-games\/","title":{"rendered":"Steam sees Chinese users outnumber English-speaking users by significant margin as Chinese market interests shift beyond mobile games\u00a0"},"content":{"rendered":"\n

Valve recently published the latest Steam Hardware & Software Survey<\/a>. According to the figures, August 2024 saw Chinese-speaking users outnumber English-speaking users by an unprecedented margin.\u00a0<\/p>\n\n\n\n

Simplified Chinese is a language with an extremely large user population on Steam to begin with, usually coming in second after English and leading over Russian by a margin of more than 20%. In fact, Chinese briefly took the top spot from English in February 2024, but the difference was a mere 0.7%. However, according to Valve\u2019s August data, the number of players using the platform in Simplified Chinese increased by a further 3%, taking the top spot with a lead of about 4% over English. <\/p>\n\n\n\n

\"Steam<\/figure>\n\n\n\n

An undeniable reason for this is the strong performance of the Chinese-produced Black Myth: Wukong, which launched on August 20. The title has become the second largest game ever on Steam with more than 2.41 million concurrent players (SteamDB<\/a>). Furthermore, cumulative sales exceeded 10 million units in the first three days after launch. According to GameDiscoverCo, Chinese users made up approximately 88% of Black Myth: Wukong\u2019s Day 1 playerbase on Steam. This may be what pushed the total Chinese-speaking user count to the top spot. <\/p>\n\n\n\n

In recent years, the Chinese market has seen a trend of free-to-play mobile games being popular. Game Science, the studio behind Black Myth: Wukong, also previously worked on F2P games such as Art of War: Red Tides. Black Myth: Wukong is the studio’s first large-scale development project, and it seems to be signaling that some Chinese-speaking players are moving towards full price PC games. On a related note, big Chinese publishers such as Tencent and NetEase seem to have set their sights on seizing this new momentum<\/a> in the domestic scene, which has, as a by-product, caused them to lose interest in investing in Japanese games.<\/p>\n\n\n\n

With more Chinese games coming to Steam in the upcoming period, such as S-GAME’s highly anticipated kung-fu action game Phantom Blade Zero, Chinese-speaking Steam users may increase even more in the future. <\/p>\n","protected":false},"excerpt":{"rendered":"

According to Valve, August 2024 saw Chinese-speaking users outnumber English-speaking users by a significant margin.\u00a0<\/p>\n","protected":false},"author":74,"featured_media":36441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18],"class_list":["post-36436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news"],"blocksy_meta":[],"yoast_head":"\nSteam sees Chinese users outnumber English-speaking users by significant margin as Chinese market interests shift beyond mobile games\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"According to Valve, August 2024 saw Chinese-speaking users outnumber English-speaking users by a significant margin.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/steam-sees-chinese-users-outnumber-english-speaking-users-by-significant-margin-as-chinese-market-interests-shift-beyond-mobile-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steam sees Chinese users outnumber English-speaking users by significant margin as Chinese market interests shift beyond mobile games\u00a0 - 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