{"id":36208,"date":"2024-08-30T10:41:52","date_gmt":"2024-08-30T01:41:52","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=36208"},"modified":"2024-11-20T18:49:16","modified_gmt":"2024-11-20T09:49:16","slug":"chinese-publishers-such-as-netease-might-be-abandoning-japanese-developers-after-years-of-investment","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/chinese-publishers-such-as-netease-might-be-abandoning-japanese-developers-after-years-of-investment\/","title":{"rendered":"Chinese publishers such as NetEase might be abandoning Japanese developers after years of investment\u00a0"},"content":{"rendered":"\n<p>According to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-08-30\/tencent-netease-rethink-japan-approach-as-game-strategy-stalls?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTcyNDk3ODYwMSwiZXhwIjoxNzI1NTgzNDAxLCJhcnRpY2xlSWQiOiJTSVVYOExUMVVNMFcwMCIsImJjb25uZWN0SWQiOiJBRDcxOUY5NDBGRTk0MzNBOERCNzI2OEJDOTY3NzY3QyJ9.NXgxdAhnQilzn9xmn3yS-AAgzBHV84_10DD-MHWBs7M\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomberg<\/a>, major Chinese publishers such as Tencent and NetEase are rethinking their investments in Japanese game development studios. This appears to be due to the initiatives yielding fewer hit titles than expected, as well as the recent boom in China\u2019s domestic scene, with hits such as Black Myth Wukong breaking all past records.\u00a0<\/p>\n\n\n\n<p>In 2020, NetEase Games founded the <a href=\"https:\/\/automaton-media.com\/en\/interviews\/exclusive-visions-of-mana-directors-talk-high-speed-hands-on-game-development-hybrid-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tokyo-based studio Ouka<\/a>, which is notably the developer of Square Enix\u2019s Visions of Mana (released on August 29). The studio employs Chinese developers as well as veterans from big Japanese companies like Square Enix and Capcom. However, according to insider information, it seems that the company has cut most jobs at the studio and intends to close it, but this has yet to be officially confirmed by NetEase.\u00a0<\/p>\n\n\n\n<p>For reference, NetEase also funds Japanese developers such as Nagoshi Studios, led by the founder of SEGA\u2019s Yakuza series, as well as Goichi Suda\u2019s Grasshopper Manufacture.&nbsp;<\/p>\n\n\n\n<p>At the same time, Tencent also seems to be considering backing out or lowering the scale of its investments in Japan. Insiders say the Chinese giant has already backtracked on funding several new games, and one of its bigger initiatives \u2013 the publishing of Bandai Namco Online\u2019s Blue Protocol, recently fell through with the<a href=\"https:\/\/automaton-media.com\/en\/news\/blue-protocol-to-end-service-without-making-it-to-the-west\/\" target=\"_blank\" rel=\"noreferrer noopener\"> announcement of the MMORPG\u2019s premature end of service<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major Chinese publishers such as NetEase and Tencent are backing out from the Japanese market after years of investment yielded few hits.<\/p>\n","protected":false},"author":55,"featured_media":36211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-36208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinese publishers such as NetEase might be abandoning Japanese developers after years of investment\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Major Chinese publishers such as NetEase and Tencent are backing out from the Japanese market after years of investment yielded few hits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/chinese-publishers-such-as-netease-might-be-abandoning-japanese-developers-after-years-of-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese publishers such as NetEase might be abandoning Japanese developers after years of investment\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Major Chinese publishers such as NetEase and Tencent are backing out from the Japanese market after years of investment yielded few hits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/chinese-publishers-such-as-netease-might-be-abandoning-japanese-developers-after-years-of-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-30T01:41:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T09:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/08\/20240830-6208.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1290\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chinese publishers such as NetEase might be abandoning Japanese developers after years of investment\u00a0 - 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