{"id":35293,"date":"2024-08-09T18:52:37","date_gmt":"2024-08-09T09:52:37","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=35293"},"modified":"2024-08-23T13:10:20","modified_gmt":"2024-08-23T04:10:20","slug":"capcom-responds-to-inquiry-about-lowering-pc-game-prices-in-emerging-countries","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/capcom-responds-to-inquiry-about-lowering-pc-game-prices-in-emerging-countries\/","title":{"rendered":"Capcom responds to inquiry about lowering PC game prices in emerging countries"},"content":{"rendered":"\n

Following the announcement of its financial results for the first quarter of the fiscal year (April 1 to June 30, 2024), Capcom held a Q&A conference call<\/a> with shareholders. Among the topics discussed were PC game sales and the possibility of game prices being lowered in certain countries as a way to encourage more sales. <\/p>\n\n\n\n

Citing the fact that PC games account for over 50% of Capcom\u2019s video game sales, shareholders proposed a potential strategy of lowering prices in emerging markets to secure higher revenues. In response, Capcom\u2019s representatives did not seem convinced that this would be effective. <\/p>\n\n\n\n

\u201cIt\u2019s difficult to say, but in emerging countries and other regions, there is a tendency for console titles that are two or three generations old to be played the most. To comfortably play the latest games, released during the past few years, you need a PC with specifications equivalent to the latest consoles, so we expect it to take some time before these titles can be played.\u201d <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now, Capcom is no stranger to lowering their prices, especially if it\u2019s in the form of temporary discounts \u2013 the publisher\u2019s \u201cbasic strategy\u201d for pricing new full-price games includes slashing price tags to $10 or even $5 within five years, as highlighted by GamesRadar<\/a>.\u00a0However, when it comes to boosting PC game sales, it seems Capcom is seeking to improve their presence in different regions through marketing, not just attractive pricing.<\/p>\n\n\n\n

\u201cWe expect to be able to increase PC sales not only through GDP and pricing measures, but also by implementing detailed long-term marketing strategies and promotional measures to appeal to the core PC users.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Capcom representative comment on the possibility of lowering PC game prices in emerging markets as a way to boost sales.<\/p>\n","protected":false},"author":55,"featured_media":35295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-35293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nCapcom responds to inquiry about lowering PC game prices in emerging countries - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Capcom representative comment on the possibility of lowering PC game prices in emerging markets as a way to boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/capcom-responds-to-inquiry-about-lowering-pc-game-prices-in-emerging-countries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capcom responds to inquiry about lowering PC game prices in emerging countries - 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