{"id":33318,"date":"2024-07-02T18:47:30","date_gmt":"2024-07-02T09:47:30","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=33318"},"modified":"2024-07-02T18:47:31","modified_gmt":"2024-07-02T09:47:31","slug":"japanese-indie-dev-promotes-their-game-with-tissues-but-can-that-really-get-more-wishlists-on-steam","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/japanese-indie-dev-promotes-their-game-with-tissues-but-can-that-really-get-more-wishlists-on-steam\/","title":{"rendered":"Japanese indie dev promotes their game with tissues, but can that really get more Wishlists on Steam?\u00a0"},"content":{"rendered":"\n

Getting your indie game noticed in the sea of new releases on Steam is tough. One Japanese indie dev hoped to get more people to wishlist their upcoming game by handing out free packets of tissues. But did it work? We spoke to indie developer Myu to find out.\u00a0<\/p>\n\n\n\n

But wait a minute, what\u2019s all this about tissues? Handing out small packets of tissues with a paper advertisement inside is a common way for businesses to promote their products and services in Japan. You sometimes see people passing out tissues in busy places like outside train stations. It\u2019s a method often used by local businesses, and those handing out tissues will often give them to people who look like they would be interested in what\u2019s advertised.\u00a0\u00a0<\/p>\n\n\n\n

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This method appealed to Myu, who is currently working on the planning, scenario and character design on Type-NOISE: Shonen Shojo<\/strong>, which will be playable in English as well as Japanese. It is a point-and-click adventure game that takes place in the fictional Noise Scramble City in modern Japan. Traumatized teenagers who have lost their memories are trapped in the city. You must search for fragments of noise, which are parts of each character\u2019s painful memories. Piecing them together through puzzles allows you to discover each character\u2019s past and inner turmoil- allowing you to advance the story onwards and explore further. \u201cI\u2019ve created a story that details each character\u2019s background and traumas, enabling the player to emphasize with their pain and growth\u201d explains Myu. As well as introducing varied puzzles and keeping players on their toes with clues to each character\u2019s past, \u201cWe have also paid special attention to the game\u2019s visual style and music, so that players can become immersed in the world of Type-NOISE: Shonen Shojo,\u201d Myu adds. Ultimately, it will depend on the player whether each of the varied characters manages to face their fears and overcome their traumas in this multi-ending game.\u00a0<\/p>\n\n\n\n