{"id":32113,"date":"2024-06-07T15:35:35","date_gmt":"2024-06-07T06:35:35","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=32113"},"modified":"2024-06-07T15:38:21","modified_gmt":"2024-06-07T06:38:21","slug":"meta-quest-3-campaign-overestimates-the-size-of-an-average-japanese-home","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/meta-quest-3-campaign-overestimates-the-size-of-an-average-japanese-home\/","title":{"rendered":"Meta Quest 3 campaign overestimates the size of an average Japanese home\u00a0"},"content":{"rendered":"\n

Meta Quest Japan\u2019s latest campaign to promote the Meta Quest 3 VR headset has been called out for overestimating the amount of floorspace that most of Japan\u2019s gamers have for VR gaming.  <\/p>\n\n\n\n

Unless you are playing a VR game that uses the mixed virtual reality feature (which brings elements of the game right into your room- such as Neko Atsume\u2019s cats<\/a>) it is very easy to accidentally punch your wall or knock into something if you don\u2019t have enough space. Meta Quest\u2019s commercials show people playing in large, spacious rooms- however this is not the reality for many Japanese players- especially those living in city apartments. Japanese houses and apartments tend to be smaller than those in Western countries- data from February 2024<\/a> reveals that the average apartment size in Tokyo, for example, is only 422 square feet (in comparison, New York has the smallest average apartment size in the USA at 702 square feet).\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\"Neko
Neko Atsume.<\/em><\/figcaption><\/figure>\n\n\n\n

It seems that Meta Quest has noticed this, as their new campaign for Japan announces that you only need space equivalent to a 4\u00bd mat room (2.7×2.7meters) to use the new Meta Quest 3 VR headset, which launched in October last year. They are even holding a promotional event in Shibuya, Tokyo today- enabling people to try the headset for themselves in a 4\u00bd tatami mat room. Tatami mats are traditional Japanese flooring, and although other types of flooring are more common in Japan nowadays, room sizes in apartments and houses are still described by unit of measurement based on how many tatami mats can fit into a room.  <\/p>\n\n\n\n

\n

\u5b9f\u306f…#MetaQuest3<\/a> \u306e\u63a8\u5968\u30d7\u30ec\u30a4\u74b0\u5883\u306f
\u56db\u7573\u534a\u306e\u30b5\u30a4\u30ba\u3068\u307b\u307c\u540c\u3058\uff01

\u305f\u3063\u305f\u56db\u7573\u534a\u306e\u30b9\u30da\u30fc\u30b9\u304c\u3042\u308c\u3070\u3001
MR\/VR\u30d8\u30c3\u30c9\u30bb\u30c3\u30c8 #MetaQuest3<\/a> \u3067
\u30d0\u30fc\u30c1\u30e3\u30eb\u3068\u30ea\u30a2\u30eb\u3092\u878d\u5408\u3055\u305b\u3001
\u3042\u306a\u305f\u306e\u4e16\u754c\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 pic.twitter.com\/wDYQ5dj0QU<\/a><\/p>— Meta Quest Japan (@MetaQuestJapan) June 6, 2024<\/a><\/blockquote>