{"id":31656,"date":"2024-05-30T14:51:55","date_gmt":"2024-05-30T05:51:55","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=31656"},"modified":"2024-12-05T18:37:38","modified_gmt":"2024-12-05T09:37:38","slug":"ps5-is-the-most-profitable-playstation-console-sony-reveals","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/ps5-is-the-most-profitable-playstation-console-sony-reveals\/","title":{"rendered":"PS5 is the most profitable PlayStation console, Sony reveals\u00a0"},"content":{"rendered":"\n<p>Sony have just revealed that PlayStation 5 is the company\u2019s most profitable console generation so far. The news was dropped in this morning\u2019s session of the Sony Group\u2019s two-day <a href=\"https:\/\/www.sony.com\/ja\/SonyInfo\/IR\/library\/presen\/business_segment_meeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Segment Meeting 2024<\/a>.&nbsp;<\/p>\n\n\n\n<p>The idea that the PS5 is not doing as well as previous PlayStation consoles is a commonly held opinion by gamers. This perception has been influenced by factors such as the PS5 console\u2019s high sales price, previous issues with console shortages, plus the large number of PS5 titles that have received PS4 releases, allegedly giving PS4 owners less incentive to upgrade their hardware. However, figures provided by Sony this morning suggest that this is a misconception. \u00a0\u00a0<\/p>\n\n\n\n<p>In the presentation on Sony Interactive Entertainment (SIE)\u2019s Games and Network Services Section, a series of bar charts clearly revealed that PS5 has become Sony\u2019s most profitable console generation so far in just three years (pictured below). In the console\u2019s post-launch period from 2020 to 2023, Sony recorded PS5 sales of $106 billion (USD), with an operating profit of $10 billion.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"837\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-001.jpeg\" alt=\"Sales and profits of Sony PlayStation console generations \" class=\"wp-image-31664\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-001.jpeg 1496w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-001-380x213.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-001-768x430.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-001-600x336.jpeg 600w\" \/><\/figure>\n\n\n\n<p>In contrast, the 7-year period between 2013 and 2019, which is the PS4 generation, saw sales of $107 billion, with an operating profit of $9 billion. The PS5 has gained a much faster momentum than the previous Sony console.&nbsp;<\/p>\n\n\n\n<p>PS5 has also increased its market penetration and is showing some strong sales growth. Although only around 7 million PS5 consoles were sold in the 2020 financial year, unit sales have increased year-on-year, with a staggering 56 million PS5 sold in FY2023 alone. The number of active consoles per month (i.e. those regularly used on the PlayStation Network) is also said to be increasing. Both PS4 and PS5 have around the same number of active consoles at approximately 49 million each. However, PS5 players are racking up more hours of gameplay- with 2.4 billion hours for PS5 compared to 1.4 billion hours for PS4.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"838\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-002.jpeg\" alt=\"Comparisons between PS4 and PS5's active player bases\" class=\"wp-image-31663\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-002.jpeg 1493w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-002-380x213.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-002-768x431.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-002-600x337.jpeg 600w\" \/><\/figure>\n\n\n\n<p>The report also compares \u201cLife-to-Date Spend\u201d per console. Life-to-Date (LTD) Spend refers to the cumulative amount spent per active console on purchases such as controllers, digital and physical games, PlayStation Plus subscriptions and DLC in the first 4 years after the console\u2019s launch. According to the data, LTD Spend for PS4 (2013-2016) was $580 but for PS5 (2020-2023) it was $731. There were some interesting differences in spending habits too. The LTD Spend on full length games for the PS5 was12% less than that on PS4.However, PS5 has seen a 176% increase in LTD Spend on additional game content (DLC). Spending on the PlayStation subscription service PS Plus was 57% higher in the PS5\u2019s early years compared to the PS4\u2019s. This might be because adjustments to the PS Plus service over the years have made purchasing a subscription more attractive to players.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1492\" height=\"835\" sizes=\"auto, (max-width: 1492px) 100vw, 1492px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-003.jpeg\" alt=\"Life to Date LTD Spend for PS4 and PS5\" class=\"wp-image-31662\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-003.jpeg 1492w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-003-380x213.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-003-768x430.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-003-600x336.jpeg 600w\" \/><\/figure>\n\n\n\n<p>The business presentation for investors showed that the PS5 appears to be performing well. After recovering from the PS5 shortage that occurred from around the end of 2022 and lasted into 2023, the console seems to be experiencing a steady increase in market penetration, as well as platform-related profits. However, it was also reported in the <a href=\"https:\/\/www.sony.com\/ja\/SonyInfo\/IR\/library\/presen\/er\/pdf\/23q3_sonyspeech.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">3<sup>rd<\/sup> Quarter Consolidated Results for FY2023<\/a> that sales targets for the PS5 were lowered from 25 million units to 21 million units for that period. The PS5 will have been on sale for four years this November, so it is expected to enter the second half of its lifecycle as a console. Therefore, sales of PS5 consoles are likely to gradually decrease from that point onwards.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1490\" height=\"835\" sizes=\"auto, (max-width: 1490px) 100vw, 1490px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-004.jpeg\" alt=\"Sony Interactive Entertainment Platform Business Group Targets for 2024 to 2026\" class=\"wp-image-31661\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-004.jpeg 1490w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-004-380x213.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-004-768x430.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/05\/20240530-31656-004-600x336.jpeg 600w\" \/><\/figure>\n\n\n\n<p>Against this backdrop, Sony\u2019s policy for the FY2024-FY2026 period is to \u201cdrive sustainable and profitable growth and invest thoughtfully in the Future of Play.\u201d Specifically, they seem to be focusing on continuing to expand the number of active PS5 consoles while earning consistent revenue from content, services and peripherals (controllers etc.). They also seem to be concentrating on managing costs more efficiently, as well as investing in key areas for growth and innovation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recently, on May 14, Sony Interactive Entertainment announced that they will adopt a new dual-CEO structure, effective from June 1, 2024. This presentation on PS5\u2019s sales performance was actually made by Hideaki Nishino, who will become CEO of SIE\u2019s platform business group, and Hermen Hulst, who will become CEO of its studio business group. It will be interesting to see how PS5 will grow under this new management structure.&nbsp;<\/p>\n\n\n\n<p>Incidentally, the next <a href=\"https:\/\/www.youtube.com\/watch?v=m-4ZM3jxhdE\" target=\"_blank\" rel=\"noreferrer noopener\">State of Play<\/a> is scheduled to be broadcast tomorrow (May 31) at 7AM (JST). It will reveal the latest information about 14 PS5\/PS VR2 titles.\u00a0<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Written by.\u00a0<a href=\"https:\/\/automaton-media.com\/en\/author\/verity-townsend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verity Townsend<\/a>\u00a0based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20240530-295396\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese\u00a0article<\/a>\u00a0(original article\u2019s publication date: 2024-05-30 11:05 17:25\u00a0JST)\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony&#8217;s report suggests that in only 3 years, PlayStation 5 has generated more operating income than the PS4 did in its 7-year lifecycle<\/p>\n","protected":false},"author":35,"featured_media":31660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[261,17],"class_list":["post-31656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-financial-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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