{"id":29730,"date":"2024-04-15T17:50:27","date_gmt":"2024-04-15T08:50:27","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=29730"},"modified":"2024-04-15T17:50:28","modified_gmt":"2024-04-15T08:50:28","slug":"nobunagas-ambition-series-player-base-dominated-by-users-past-their-40s-and-50s","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/nobunagas-ambition-series-player-base-dominated-by-users-past-their-40s-and-50s\/","title":{"rendered":"Nobunaga\u2019s Ambition series\u2019 player base dominated by users past their 40s and 50s\u00a0"},"content":{"rendered":"\n

In 2023, the Nobunaga\u2019s Ambition<\/strong> series celebrated its 40-year anniversary. The franchise that established Koei Tecmo\u2019s historical simulator genre first appeared in 1983, with the release of the original Nobunaga no Yab\u014d for the PC, and continued to develop through 16 main entries and numerous spin-off titles. The series producer Kenichi Ogasawara recently revealed that the player base of Nobunaga\u2019s Ambition consists predominantly of users past their 40s and 50s, with a recent mobile release making a small push to rejuvenate the franchise. <\/p>\n\n\n\n

Nobunaga\u2019s Ambition is one of Japan\u2019s longest-running ongoing series \u2013 with a history preceding even franchises such as The Legend of Zelda, Final Fantasy and Street Fighter. However, as opposed to its peers, Nobunaga\u2019s Ambition seems to have retained an unusually mature audience. In an interview with ITmedia Business<\/a>, Ogasawara comments, \u201cThe user base of Nobunaga\u2019s Ambition is growing older each year, with people past their 40s and 50s being in the majority.\u201d  <\/p>\n\n\n\n

He adds that Nobunaga\u2019s Ambition: Shutsujin, a mobile geolocation-based game released in August 2023, made a small push towards revitalizing the audience, \u201cHowever, the main demographic of Nobunaga\u2019s Ambition: Shutsujin is users aged 35 to 45, bringing the average down by 5 to 10 years. It\u2019s designed so that parents can enjoy it with their children, and our long-term goal is to make games that can be played for years to come, transcending generations.\u201d\u00a0<\/p>\n\n\n\n

\"Nobunaga's<\/figure>\n\n\n\n

While Ogasawara (who has been involved in the series for 10 years) expresses this desire to deliver Nobunaga\u2019s Ambition to various generations, Keisuke Kikuchi, who developed the app, comments on the pressure he felt to stay true to the franchise\u2019s brand, \u201cI was under pressure not to betray people\u2019s expectations for the latest title coming from a brand that\u2019s been around for 40 years. When developing a product, there are some things you can change, and some things that you shouldn’t.\u201d Kikuchi apparently worked together with Ogasawara to ensure the game\u2019s faithfulness to the IP. <\/p>\n\n\n\n

On the other hand, Ogasawara acknowledges that transferring all of his accumulated know-how to younger developers will be a difficult task, but notes that he himself does not feel pressure in terms of maintaining the brand\u2019s image. Rather, he prioritizes the enjoyment of game making, while thinking of new ways to surprise players. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Nobunaga’s Ambition series user base is growing older each year, with players aged 40 to 50 being a majority.<\/p>\n","protected":false},"author":55,"featured_media":29733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-29730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"\nNobunaga\u2019s Ambition series\u2019 player base dominated by users past their 40s and 50s\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"The Nobunaga's Ambition series user base is growing older each year, with players aged 40 to 50 being a majority.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/nobunagas-ambition-series-player-base-dominated-by-users-past-their-40s-and-50s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nobunaga\u2019s Ambition series\u2019 player base dominated by users past their 40s and 50s\u00a0 - 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