{"id":29710,"date":"2024-04-15T13:28:44","date_gmt":"2024-04-15T04:28:44","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=29710"},"modified":"2024-04-15T17:29:18","modified_gmt":"2024-04-15T08:29:18","slug":"blue-archive-animes-whole-first-episode-aired-as-a-youtube-ad","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/blue-archive-animes-whole-first-episode-aired-as-a-youtube-ad\/","title":{"rendered":"Blue Archive anime\u2019s whole first episode aired as a YouTube ad\u00a0"},"content":{"rendered":"\n<p>Having whatever you\u2019re watching on YouTube interrupted by a 25-minute-long video ad can surely be nothing but annoying, right? But what if the ad was just a whole episode of one of this season\u2019s most anticipated anime titles? Yostar\u2019s latest marketing strategy for <strong>Blue Archive The Animation<\/strong> lets YouTube users randomly view the show\u2019s entire first episode for free in the form of an ad (if their \u201cskip ad\u201d reflex doesn&#8217;t kick in too quickly).&nbsp;<\/p>\n\n\n\n<p>Produced by Yostar and Studio Candybox, Blue Archive: The Animation adapts Nexon\u2019s hit mobile tactical RPG Blue Archive. The anime premiered on April 7, and was met with a generally positive response, earning praise for its animation. Apart from airing on Japanese television, Blue Archive is streaming across multiple platforms in Asian regions. With the second episode out, the show&#8217;s outlandish YouTube marketing has successfully created buzz on social media as users stumble upon the \u201cRNG free first episode.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">Youtube\u306e\u5e83\u544a25\u5206\u3067\u4f55\u4e8b\u304b\u3068\u601d\u3063\u3066\u305f\u3089\u3001\u6025\u306b\u30d6\u30eb\u30a2\u30ab\u30a2\u30cb\u30e1\u59cb\u307e\u3063\u3066\u3066\u8349 <a href=\"https:\/\/t.co\/4eyOZDkH6r\">pic.twitter.com\/4eyOZDkH6r<\/a><\/p>&mdash; \u30bf\u30fc\u30f3\u30bf\u30c3\u30d7 (@tarn_tap) <a href=\"https:\/\/twitter.com\/tarn_tap\/status\/1779070831509053709?ref_src=twsrc%5Etfw\">April 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation:<\/strong> Just as I was thinking \u201cwhat\u2019s this 25-minute-long ad on YouTube,\u201d Blue Archive started playing (laughs).&nbsp;&nbsp;<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/tarn_tap\/status\/1779070831509053709\/quotes\" target=\"_blank\" rel=\"noreferrer noopener\">Reactions to Yostar\u2019s ad<\/a> have been almost entirely positive, with users commenting, \u201cThis is the first time I\u2019ve regretted my YouTube Premium subscription,\u201d and \u201cI love when corporations show their unhinged side.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ironically, while one would think that the episode being an ad itself would mean that you can watch it without the interruption of ads, it seems that the <a href=\"https:\/\/x.com\/tarn_tap\/status\/1779117390237934041\" target=\"_blank\" rel=\"noreferrer noopener\">ad actually contains smaller ads<\/a> for the Blue Archive app. \u201cThey\u2019re really just doing whatever they want to,\u201d the poster comments.&nbsp;<\/p>\n\n\n\n<p>On the subject of long YouTube ads, there\u2019s currently an <a href=\"https:\/\/youtu.be\/xd_LmXNBz5w?feature=shared\" target=\"_blank\" rel=\"noreferrer noopener\">entire short film by Takashi Miike<\/a> (based on a manga by Osamu Tezuka) that pops up as an ad on YouTube. It\u2019s actually advertising the latest iPhone, but the ad doesn\u2019t tell you that until around the 20 minute mark.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yostar is earning praise for its most recent oddball marketing strategy for Blue Archive The Animation, which shows the whole first episode.<\/p>\n","protected":false},"author":55,"featured_media":29718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-29710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Archive anime\u2019s whole first episode aired as a YouTube ad\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Yostar is earning praise for its most recent oddball marketing strategy for Blue Archive The Animation, which shows the whole first episode.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/blue-archive-animes-whole-first-episode-aired-as-a-youtube-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Archive anime\u2019s whole first episode aired as a YouTube ad\u00a0 - 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