{"id":29476,"date":"2024-04-08T19:27:59","date_gmt":"2024-04-08T10:27:59","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=29476"},"modified":"2024-04-08T19:28:00","modified_gmt":"2024-04-08T10:28:00","slug":"cygames-parent-company-announces-policy-on-generative-ai-use","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/cygames-parent-company-announces-policy-on-generative-ai-use\/","title":{"rendered":"Cygames\u2019 parent company announces policy on generative AI use\u00a0"},"content":{"rendered":"\n<p>Cygames&#8217; parent company CyberAgent has published guidelines on using AI-generated images. The announcement was made public via the company\u2019s X account in early April, although the guidelines were apparently released internally back in February. The use of generative AI images is a divisive topic, and CyberAgent has published an interview article to clarify their stance and internal usage guidelines.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u5f53\u793e\u3067\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c\u6700\u5927\u9650\u5b89\u5168\u6027\u306b\u914d\u616e\u3057\u305f\u4e0a\u3067\u751f\u6210AI\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u30012024\u5e742\u6708\u306b\u300c\u753b\u50cf\u751f\u6210AI\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u300d\u3092\u793e\u5185\u5411\u3051\u306b\u767a\u8868\u3057\u307e\u3057\u305f\u3002<br><br>\u540c\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u7b56\u5b9a\u3092\u62c5\u3063\u305f\u300cCA Creative Center\u300d\u53ca\u5ddd\u3068\u3001\u6cd5\u52d9\u62c5\u5f53 \u5800\u5c45\u306b\u8a71\u3092\u805e\u304d\u307e\u3057\u305f\u3002<a href=\"https:\/\/t.co\/4NU4d4NQN1\">https:\/\/t.co\/4NU4d4NQN1<\/a><\/p>&mdash; CyberAgentDevelopers (@ca_developers) <a href=\"https:\/\/twitter.com\/ca_developers\/status\/1775359021442322458?ref_src=twsrc%5Etfw\">April 3, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation:<em> I<\/em><\/strong><em>n February 2024, we internally announced our \u201cGuidelines for image generation AI,\u201d to enable creators in our company to utilize generative AI upon giving the utmost consideration to safety.\u00a0We spoke with CA Creative Center\u2019s Oikawa, who was responsible for formulating the guidelines, and the company\u2019s legal representative Horii.\u00a0<\/em>\u00a0<\/figcaption><\/figure>\n\n\n\n<p>Established in 2011, Japanese developer and publisher CyGames is best known for the Granblue Fantasy series. In October 2023, we reported that CyberAgent planned to research and develop generative AI technology for use in animation and game development (<a href=\"https:\/\/automaton-media.com\/en\/news\/20231004-22031\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related Article<\/a>).\u00a0<\/p>\n\n\n\n<p>Regarding the recently announced generative AI image usage guidelines, CyberAgent\u2019s Kazuyuki Oikawa explained the company\u2019s reasoning in an interview on the <a href=\"https:\/\/www.cyberagent.co.jp\/way\/list\/detail\/id=30017\" target=\"_blank\" rel=\"noreferrer noopener\">CyberAgent website<\/a>. \u00a0<\/p>\n\n\n\n<p>Currently, only works created by humans are protected by copyright laws, and usage of images generated by AI programs trained on copyrighted material is currently an area of legal uncertainty, as detailed in a recent article by <a href=\"https:\/\/www.weforum.org\/agenda\/2024\/01\/cracking-the-code-generative-ai-and-intellectual-property\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Economic Forum<\/a>. Like many governments, the Japanese authorities have yet to specify their stance in relation to generative AI usage, with existing laws open to various interpretations. \u201cHowever, we thought it would have a significant negative impact on the company if we waited for everything to be put in place before considering how we could utilize image-generating AI,\u201d Oikawa explains, adding that they are currently using AI under a scope deemed safe by the company.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"504\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-001.jpg\" alt=\"Cygames festival cygames characters granblue fantasy\" class=\"wp-image-29487\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-001.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-001-380x213.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-001-768x430.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-001-600x336.jpg 600w\" \/><figcaption class=\"wp-element-caption\"><em>Image credit: <a href=\"https:\/\/cygamesfes.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cygames Fes<\/a> 2018.<\/em><\/figcaption><\/figure>\n\n\n\n<p>In the interview, Oikawa seems keen to emphasize that generative AI images won\u2019t be perceived as a finished product. He gives generating images that are used as raw materials for creating something new as one potential use of AI. He explains that creatives at CyberAgent normally spend time searching for such images using stock services. However, using Adobe Firefly to generate specific images that can safely be used for commercial purposes would greatly reduce the amount of time this process takes. Oikawa adds, \u201cWe believe that we can more efficiently produce high-quality creative works by combining safe AI image generation tools with existing workflows and individuals\u2019 creativity.\u201d&nbsp;<\/p>\n\n\n\n<p>Kentaro Horii, the company\u2019s legal advisor, goes on to explain that CyberAgent\u2019s guidelines have \u201cclearly-stated precautions on avoiding copyright infringement,\u201d adding that when drawing up the guidelines, they examined real-world issues that have occurred due to misuse of AI. One example rule from the guidelines is that employees must not use prompts that contain the name of a specific character or artist. Generated images must also undergo a check to make sure they are not overtly similar to existing works. Oikawa explains that given CyberAgent\u2019s wide range of media, advertisement and game-related services, each division has its own person in charge of monitoring responsible use of generative AI imagery, and that eventually, each division will have their own rules based on the guidelines.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"481\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-002.jpg\" alt=\"Uma Musume Pretty Derby Cygames\" class=\"wp-image-29486\" style=\"width:840px;height:auto\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-002.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-002-380x203.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-002-768x410.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240408-29476-002-600x321.jpg 600w\" \/><figcaption class=\"wp-element-caption\"><em>CyGames&#8217; franchise Uma Musume Pretty Derby (Image credit: <a href=\"https:\/\/pickups.jp\/wp-content\/uploads\/2022\/12\/0101edbdfaaf74d2368a4cb0a6f71f1b.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Pickups<\/a>).<\/em><\/figcaption><\/figure>\n\n\n\n<p>Overall, it seems that CyberAgent and Cygames are putting much thought and effort into making sure that they use generative AI images safely and effectively. Oikawa adds that these guidelines will be adjusted to keep up with the ever-changing environment surrounding generative AI usage. He reiterates that, \u201cThe goal is not to replace the work of creators with generative AI,\u201d but rather that \u201cby utilizing (it) appropriately, we want to enhance creators\u2019 creativity more and improve our corporate value further.\u201d&nbsp;<\/p>\n\n\n\n<p>Cygames is not the only Japanese developer exploring generative AI usage. Back in December 2023, Ni no Kuni developer Level 5 revealed their application of Stable Diffusion, demonstrating how they used it in the soccer RPG Inazuma Eleven: Victory Road (<a href=\"https:\/\/automaton-media.com\/en\/news\/20231213-24326\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related Article<\/a>).&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Granblue Fantasy series dev Cygames&#8217; parent company explain how they envision  enhancing employee creativity through generative AI usage.<\/p>\n","protected":false},"author":61,"featured_media":29485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[67,17],"class_list":["post-29476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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