{"id":29388,"date":"2024-04-05T12:47:48","date_gmt":"2024-04-05T03:47:48","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=29388"},"modified":"2024-04-05T12:47:49","modified_gmt":"2024-04-05T03:47:49","slug":"square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/","title":{"rendered":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0"},"content":{"rendered":"\n<p>Square Enix announced their unexpected new merchandise line, SQEX Pets, on April 4. This will feature toys, beds, clothes and other accessories for your cat or small dog, themed around three of the Japanese game company\u2019s well-known RPG series \u2013 Final Fantasy, Kingdom Hearts and Dragon Quest. In a comment to <a href=\"https:\/\/www.4gamer.net\/games\/999\/G999905\/20240404007\/\" target=\"_blank\" rel=\"noreferrer noopener\">4Gamer<\/a>, game director and character designer Tetsuya Nomura revealed why Square Enix has decided to branch out into goods for your fur baby.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"439\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-001.jpg\" alt=\"Square Enix Pets SQEX Pets Kingdom Hearts dog jacket\" class=\"wp-image-29396\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-001.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-001-380x185.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-001-768x375.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-001-600x293.jpg 600w\" \/><figcaption class=\"wp-element-caption\"><em>SQEX Pets&#8217; Kingdom Hearts dog jacket<\/em> (Image Credit: <a href=\"https:\/\/www.jp.square-enix.com\/goods\/pets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Square Enix<\/a>)<\/figcaption><\/figure>\n\n\n\n<p>When it comes to game-related merch, Square Enix is known for making a wide variety of goods that fans can buy to express their love for their favorite series- everything from Dragon Quest teapots to Final Fantasy Chocobo clocks and music boxes. However, this is the first time they have made a dedicated brand for our four-legged friends.&nbsp;<\/p>\n\n\n\n<p>Square Enix has announced three different ranges under their pet line, based on their popular series Dragon Quest, Final Fantasy and Kingdom Hearts. Announced products include a Dragon Quest bed shaped like the series\u2019 iconic slime monster, a Kingdom Hearts dog jacket and a Final Fantasy VII Buster Sword scratching block. SQEX Pets debuts at the pet products and services trade show Interpets, held at Tokyo Big Sight from April 4 to 7. It\u2019s likely that the ranges will later be available online.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"564\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002.jpg\" alt=\"SQEX Pets display\" class=\"wp-image-29398\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002.jpg 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002-380x238.jpg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002-768x481.jpg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002-320x200.jpg 320w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/2040405-29388-002-600x376.jpg 600w\" \/><figcaption class=\"wp-element-caption\"><em>SQEX Pets display at Interpets <\/em>(Image Credit: <a href=\"https:\/\/www.jp.square-enix.com\/goods\/pets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Square Enix<\/a>)<\/figcaption><\/figure>\n\n\n\n<p>It turns out that Final Fantasy and Kingdom Hearts series director and character designer Tetsuya Nomura designed the logos for each of SQEX Pets&#8217; ranges, and also supervised the KH and FF pet products\u2019 creation. Explaining why Square Enix has launched the SQEX Pets line, Nomura revealed that, \u201cMany of our staff have dogs or cats. We came up with this idea upon realizing that there weren\u2019t any pet goods of our games.\u201d\u00a0\u00a0<\/p>\n\n\n\n<p>This revelation should come as no surprise to players. Many of Square Enix\u2019s games feature characters with beloved pets including Rinoa\u2019s dog Angelo from Final Fantasy VIII (even though she does launch him off her arm&#8230;) and Clive\u2019s frost wolf pet Torgal from Final Fantasy XVI. Last year, Final Fantasy VII Rebirth director Naoki Hamaguchi even revealed that he managed to sneak his beloved pet cat into the game (<a href=\"https:\/\/automaton-media.com\/en\/news\/20231030-22673\/\" target=\"_blank\" rel=\"noreferrer noopener\">Related Article<\/a>).&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what&#8217;s the inspiration behind this line?<\/p>\n","protected":false},"author":61,"featured_media":29394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[61,3],"tags":[17],"class_list":["post-29388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-final-fantasy","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what&#039;s the inspiration behind this line?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what&#039;s the inspiration behind this line?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T03:47:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T03:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Verity Townsend\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Verity Townsend\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0 - AUTOMATON WEST","description":"SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what's the inspiration behind this line?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/","og_locale":"en_US","og_type":"article","og_title":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0 - AUTOMATON WEST","og_description":"SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what's the inspiration behind this line?","og_url":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/","og_site_name":"AUTOMATON WEST","article_published_time":"2024-04-05T03:47:48+00:00","article_modified_time":"2024-04-05T03:47:49+00:00","og_image":[{"width":900,"height":472,"url":"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg","type":"image\/jpeg"}],"author":"Verity Townsend","twitter_card":"summary_large_image","twitter_creator":"@AUTOMATON_ENG","twitter_site":"@AUTOMATON_ENG","twitter_misc":{"Written by":"Verity Townsend","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#article","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/"},"author":{"name":"Verity Townsend","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/d093b34094aa444f3b5cf8d2af3a6bad"},"headline":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0","datePublished":"2024-04-05T03:47:48+00:00","dateModified":"2024-04-05T03:47:49+00:00","mainEntityOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/"},"wordCount":397,"commentCount":1,"publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg","keywords":["News (Japan-related)"],"articleSection":["Final Fantasy","News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/","url":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/","name":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0 - AUTOMATON WEST","isPartOf":{"@id":"https:\/\/automaton-media.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#primaryimage"},"image":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#primaryimage"},"thumbnailUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg","datePublished":"2024-04-05T03:47:48+00:00","dateModified":"2024-04-05T03:47:49+00:00","description":"SQEX Pets features Final Fantasy, Dragon Quest and Kingdom Hearts accessories for dogs and cats, but what's the inspiration behind this line?","breadcrumb":{"@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#primaryimage","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/04\/20240405-29388-header.jpeg","width":900,"height":472,"caption":"Image Credit: Square Enix Games"},{"@type":"BreadcrumbList","@id":"https:\/\/automaton-media.com\/en\/news\/square-enix-tetsuya-nomura-explains-final-fantasy-kingdom-hearts-pet-product-line\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/automaton-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Square Enix\u2019s Tetsuya Nomura explains launch of Final Fantasy, Kingdom Hearts pet product line\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/automaton-media.com\/en\/#website","url":"https:\/\/automaton-media.com\/en\/","name":"AUTOMATON WEST","description":"AUTOMATON is a website that covers the Japanese gaming world. We bring you the news on video games from Osaka and Tokyo.","publisher":{"@id":"https:\/\/automaton-media.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/automaton-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/automaton-media.com\/en\/#organization","name":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2","url":"https:\/\/automaton-media.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2021\/04\/activegamingmedia_logo.png","width":374,"height":190,"caption":"\u682a\u5f0f\u4f1a\u793e\u30a2\u30af\u30c6\u30a3\u30d6\u30b2\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2"},"image":{"@id":"https:\/\/automaton-media.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/AUTOMATON_ENG","https:\/\/www.youtube.com\/channel\/UCabvYnvuUUbbGUrxkaFRgSA"]},{"@type":"Person","@id":"https:\/\/automaton-media.com\/en\/#\/schema\/person\/d093b34094aa444f3b5cf8d2af3a6bad","name":"Verity Townsend","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/07\/pz-WVnDc_400x400-100x100.jpg","url":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/07\/pz-WVnDc_400x400-100x100.jpg","contentUrl":"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2023\/07\/pz-WVnDc_400x400-100x100.jpg","caption":"Verity Townsend"},"description":"Automaton West Editor and translator. She has a soft spot for old-school Sierra adventure games and Final Fantasy VIII (yes, 8!). Can often be found hunting down weird forgotten games and finding out everything about them. Frequently muses about characters and lines from Metal Gear Solid and Disco Elysium. Aims to keep Automaton fresh and interesting with a wide variety of articles.","url":"https:\/\/automaton-media.com\/en\/author\/verity-townsend\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/29388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=29388"}],"version-history":[{"count":8,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/29388\/revisions"}],"predecessor-version":[{"id":29400,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/29388\/revisions\/29400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/29394"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=29388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=29388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=29388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}