{"id":28682,"date":"2024-03-19T18:12:31","date_gmt":"2024-03-19T09:12:31","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=28682"},"modified":"2024-03-19T18:12:32","modified_gmt":"2024-03-19T09:12:32","slug":"legend-of-mushrooms-massive-japanese-release-makes-8-5-million-in-one-week","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/legend-of-mushrooms-massive-japanese-release-makes-8-5-million-in-one-week\/","title":{"rendered":"Legend of Mushroom\u2019s massive Japanese release makes $8.5 million in one week\u00a0"},"content":{"rendered":"\n<p>The idle mobile game<strong> Legend of Mushroom: The Hero and the Magic Lamp<\/strong> by Joy Net Games released on Japanese app stores on February 23 and became a massive hit, accumulating over $8.5 million dollars in revenue in just a week. This was reported by <a href=\"https:\/\/sensortower.com\/ja\/blog\/legend-of-mushroom-off-to-a-good-start-in-japan\" target=\"_blank\" rel=\"noreferrer noopener\">Sensor Tower<\/a> in an analysis published on March 19.&nbsp;<\/p>\n\n\n\n<p>Legend of Mushroom is a social idle RPG in which you play as a hero from the Mushroom Clan who aims to seal away the Demon King using the power of a magic lamp. According to Sensor Tower, the game\u2019s cumulative global revenue exceeds $100 million, and when it released in Japan last month, it quickly rose to No. #4 on the App Store\u2019s ranking and remained at the top for the next 10 days.&nbsp;<\/p>\n\n\n\n<p>Legend of Mushroom was first released in Taiwan and Hong Kong in November 2023, followed by a South Korean release in December 2023, which achieved similarly high rankings in popularity and downloads. Within just one week, the game\u2019s Japanese release came to make up 8% of its total revenue and 25% of total downloads.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u30ad\u30ce\u30b3\u4f1d\u8aac\u3011\u4e3b\u984c\u6b4c\u300c\u30ad\u30ce\u30b3\u52c7\u8005\u300dMV\u30d5\u30ebVer.\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/WxR6bNeeAaE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sensor Tower suggests that the Legend of Mushroom\u2019s strong start in Japan was the result of extensive promotion, including a PR collaboration with gravure idol\/cosplayer Umi Shinonome, a TikTok campaign, free gacha plans, and a catchy original theme song, which has been viewed over 1.5 million times on YouTube.&nbsp;<\/p>\n\n\n\n<p>As the Japanese market has a remarkably high revenue per download value compared to other markets, this might be what motivated the developers to invest in an extensive marketing campaign.&nbsp; Sensor Tower suggest that Japan may become the game\u2019s largest market going forward.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Idle mobile game Legend of Mushroom has become a massive hit in Japan immediately upon release, which is probably the result of ambitious promotion by Joy Net Games.<\/p>\n","protected":false},"author":55,"featured_media":28685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-28682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Legend of Mushroom\u2019s massive Japanese release makes $8.5 million in one week\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Idle mobile game Legend of Mushroom has become a massive hit in Japan immediately upon release, which is probably the result of ambitious promotion by Joy Net Games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/legend-of-mushrooms-massive-japanese-release-makes-8-5-million-in-one-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legend of Mushroom\u2019s massive Japanese release makes $8.5 million in one week\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Idle mobile game Legend of Mushroom has become a massive hit in Japan immediately upon release, which is probably the result of ambitious promotion by Joy Net Games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/legend-of-mushrooms-massive-japanese-release-makes-8-5-million-in-one-week\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T09:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T09:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/image_2024-03-19_175710294.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1278\" \/>\n\t<meta property=\"og:image:height\" content=\"713\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amber V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Legend of Mushroom\u2019s massive Japanese release makes $8.5 million in one week\u00a0 - 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