{"id":28265,"date":"2024-03-07T18:13:25","date_gmt":"2024-03-07T09:13:25","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=28265"},"modified":"2024-03-07T18:13:27","modified_gmt":"2024-03-07T09:13:27","slug":"mario-creator-shigeru-miyamoto-lifetime-achievement-award","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/mario-creator-shigeru-miyamoto-lifetime-achievement-award\/","title":{"rendered":"Mario creator Shigeru Miyamoto receives lifetime achievement award\u00a0"},"content":{"rendered":"\n<p>Influential game developer and creator of the Mario franchise Shigeru Miyamoto received a lifetime achievement award at Japan\u2019s 29<sup>th<\/sup> AMD awards ceremony held on March 5, 2024. The award ceremony, which focuses on Japan\u2019s digital media content, also recognized the 2023 successes of games such as Street Fighter 6, the Pok\u00e9mon Sleep app, the anime Oshi no Ko, and the new Super Mario Bros. Movie.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001.jpeg\" alt=\"\" class=\"wp-image-28272\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001.jpeg 800w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001-380x253.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001-768x512.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001-700x466.jpeg 700w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-001-600x400.jpeg 600w\" \/><figcaption class=\"wp-element-caption\"><em>Award Ceremony images credit: <a href=\"https:\/\/www.4gamer.net\/games\/635\/G063504\/20240306053\/\">Game*Spark.<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The annual Japanese Association of Media in Digital Awards are held to recognize individuals and groups of digital-based content creators for their outstanding works or services that have been released in the past year. This Japan-only awards ceremony began in 1995, and over years awards have been given to successful video games, animes, music groups, and streaming services, as well as the people behind them. The AMD aim to promote and encourage the development of Japan\u2019s digital content industry. According to their <a href=\"https:\/\/www.amd.or.jp\/about_amd\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>, digital content is \u201cthe area the Japanese government is now focusing on the most (&#8230;) for strengthening Japan\u2019s international competitiveness.\u201d&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.4gamer.net\/games\/635\/G063504\/20240306053\/\" target=\"_blank\" rel=\"noreferrer noopener\">Game*Spark<\/a>\u2019s report on the ceremony, Shigeru Miyamoto gave an acceptance speech for the lifetime achievement award, in which he looked back on over 40 years of working at Nintendo. Miyamoto commented that he was accepting the award \u201cOn the behalf of all the people I have worked together with to create things.\u201d He mentioned having met people from various fields throughout his career, from the arcade machine engineers when he was starting out, all the way through to communications engineers in the internet era.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rather than merely learning from these specialists, Miyamoto challenged them with his ideas based on his own knowledge and experience. This approach has enabled him to work with experts in different fields to create innovation. Regarding his unconventional approach, Miyamoto added that \u201cIf I repeat the process of making proposals after carefully considering what I can do, it will lead to something original.\u201d He added that he would like to continue working with people in different fields.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002.jpeg\" alt=\"\" class=\"wp-image-28273\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002.jpeg 800w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002-380x253.jpeg 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002-768x512.jpeg 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002-700x466.jpeg 700w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/03\/20240307-28265-002-600x400.jpeg 600w\" \/><figcaption class=\"wp-element-caption\"><em>Miyamoto accepting the Excellence Award for The Super Mario Bros. Movie, which starred Chris Pratt.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Excellence Awards were also given out at the ceremony. Miyamoto also took to the stage for the awarding of an Excellence Award to 2023\u2019s The Super Mario Bros. Movie. Miyamoto revealed that he started working on the movie with the CEO of Illumination Chris Meledandri under the premise that \u201cIf one of us said stop, we would stop.\u201d&nbsp;<\/p>\n\n\n\n<p>Other notable winners of Excellence Awards this year included Capcom\u2019s Street Fighter 6, the sleep tracking app Pok\u00e9mon Sleep, the anime movie THE FIRST SLAM DUNK, and anime series Oshi no Ko. All were recognized for their impact not only in Japan but internationally.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For more on these topics, read <a href=\"https:\/\/automaton-media.com\/en\/news\/20240105-25159\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shigeru Miyamoto\u2019s sage advice for the initial stage of game development<\/a>, or find out <a href=\"https:\/\/automaton-media.com\/en\/news\/20231226-25051\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Japanese anime&#8217;s overseas success and profits are increasing year on year.<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shigeru Miyamoto accepted a lifetime achievement award at Japan&#8217;s 29th AMD awards ceremony, reflecting on his long career at Nintendo.<\/p>\n","protected":false},"author":61,"featured_media":28274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17,33],"class_list":["post-28265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news","tag-nintendo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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