{"id":27230,"date":"2024-02-15T15:49:57","date_gmt":"2024-02-15T06:49:57","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=27230"},"modified":"2024-02-15T15:49:58","modified_gmt":"2024-02-15T06:49:58","slug":"20240215-27230","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20240215-27230\/","title":{"rendered":"Could Japan\u2019s Niconico have surpassed YouTube with earlier monetization? platform&#8217;s COO comments\u00a0"},"content":{"rendered":"\n<p><strong>Niconico <\/strong>representative Shigetaka Kurita recently addressed a discussion about whether Niconico, one of Japan\u2019s major video hosting platforms, could have surpassed YouTube if it had been quicker to introduce monetization. The discussion was prompted by Kurita\u2019s comment reminiscing upon a piece of viral content from Niconico\u2019s golden era back in 2008 (Source <a href=\"https:\/\/yutura.net\/news\/archives\/109347\" target=\"_blank\" rel=\"noreferrer noopener\">yutura<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u660e\u6cbb\u516c\u5f0f\u304c\u8d85\u5de8\u5927\u30a2\u30dd\u30ed\u306e\u30ec\u30b7\u30d4\u3092\u516c\u958b\u3059\u308b16\u5e74\u524d\u3001\u3059\u3067\u306b\u5de8\u5927\u30a2\u30dd\u30ed\u3092\u5b8c\u6210\u3055\u305b\u3066\u3044\u305f\u7537\u304c\u3044\u305f\uff01\uff01\uff01<br>\u99ac\u72ac\u3055\u3093\u3063\u3066\u8a00\u3046\u3093\u3067\u3059\u3051\u3069\u2026<br><br>\u8d85\u5de8\u5927\u30a2\u30dd\u30ed\u30ec\u30b7\u30d4<br>\u21d2<a href=\"https:\/\/t.co\/OKbKyhcGLA\">https:\/\/t.co\/OKbKyhcGLA<\/a><br><br>\u3010\u6b4c\u3063\u3066\u307f\u305f\u3011\u30d3\u30c3\u30b0\u30a2\u30dd\u30ed\u306e\u6b7b\u95d8\u3010\u738b\u5b9a\u516d\u3011<a href=\"https:\/\/t.co\/dcNIDj50kM\">https:\/\/t.co\/dcNIDj50kM<\/a><a href=\"https:\/\/twitter.com\/hashtag\/sm4642185?src=hash&amp;ref_src=twsrc%5Etfw\">#sm4642185<\/a><a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%8B%E3%82%B3%E3%83%8B%E3%82%B3%E5%8B%95%E7%94%BB?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30cb\u30b3\u30cb\u30b3\u52d5\u753b<\/a> <a href=\"https:\/\/t.co\/bWUTIkFQ48\">pic.twitter.com\/bWUTIkFQ48<\/a><\/p>&mdash; \u304f\u308a\u305f\u3057\u3052\u305f\u304b\uff08Re:turn\uff09\ud83c\udf30\u30cb\u30b3\u30cb\u30b3\u4ee3\u8868\u306e\u4eba (@sigekun) <a href=\"https:\/\/twitter.com\/sigekun\/status\/1756929613807362483?ref_src=twsrc%5Etfw\">February 12, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post translation: <\/strong><em>16 years before Meiji officially released the recipe for a giant Apollo, there was a man who had already created one!!! His name is Baken&#8230;\u00a0<br>Giant Apollo Recipe \u21d2<a href=\"https:\/\/choco-recipe.jp\/milk\/recipe\/326.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/choco-recipe.jp\/milk\/recipe\/326.html<\/a>\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>With this year&#8217;s Valentine&#8217;s Day, the major confectionery company Meiji released a recipe for an enormous Apollo (famous Japanese spacecraft-shaped chocolate). Upon seeing this, Kurita replied, &#8220;16 years before Meiji officially released this giant Apollo recipe, there was a man who had already made one!!! His name is Baken&#8230;&#8221; He referenced a classic Niconico video where a man wearing a horse mask (Baken) used about 2720 Apollo pieces to create an incredibly large Apollo.\u00a0<\/p>\n\n\n\n<p>This video was posted on Niconico in 2008, and Baken (with 160,000 subscribers) became popular for his videos, where he mixed various drinks to create a mysterious beverage called &#8220;High Potion.&#8221; In 2019, he debuted on YouTube as the beautiful VTuber &#8220;BakenVT.&#8221; For those unfamiliar, Niconico is a Japanese video-sharing platform known for its unique feature that allows users to post comments that overlay directly on top of video playback, creating a dynamic and interactive viewing experience.\u00a0<\/p>\n\n\n\n<p>In <a href=\"https:\/\/twitter.com\/kangomusubsub\/status\/1756996851826569243?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">response<\/a> to Kurita&#8217;s throwback to the old video, a user questioned whether Niconico could have surpassed YouTube as a platform if it had introduced monetization back the. This sparked a debate among users.<\/p>\n\n\n\n<p>Kurita compiled his thoughts on this discussion into a blog, where he writes, \u201cIf we go back to 2008, although an anti-profit sentiment was certainly present, the monetization system wouldn&#8217;t have been viable anyway, because too few videos could meet the monetization criteria&#8230;The unique sense of unity on the site and in popular videos at the time was partly due to a lower awareness of copyright. If monetization had been introduced around 2008, the administration would have been heavily criticized as destroyers of Niconico culture.\u201d\u00a0<\/p>\n\n\n\n<p>Later, the &#8220;Creator Encouragement Program&#8221; that allowed for the monetization of videos on Niconico was introduced in 2011, and the monetization of Niconico ads and live broadcast gifts, as Kurita pointed out, began in 2018.\u00a0<\/p>\n\n\n\n<p>Others have agreed with Kurita\u2019s assessment, commenting:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u30cb\u30b3\u30cb\u30b3\u304c2008\u5e74\u306b\u53ce\u76ca\u5316\u3057\u3066\u305f\u3089\u3068\u8a00\u3046\u8a71\u304c\u51fa\u3066\u304f\u308b\u3051\u3069\u3001\u305d\u3082\u305d\u3082\u5f53\u6642\u306e\u697d\u66f2\u3082\u6620\u50cf\u3082\u6a29\u5229\u95a2\u4fc2\u767d\u9ed2\u3042\u3063\u305f\u3082\u3093\u3058\u3083\u306a\u3044\u6642\u4ee3\u306b\u5b9f\u969b\u306b\u53ce\u76ca\u5316\u3067\u304d\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u3068\u8a00\u3046\u306e\u304b\u3002<br>\u4ecaniconico\u3084YouTube\u3067\u53ce\u76ca\u5316\u51fa\u6765\u3066\u308b\u80cc\u5f8c\u306b\u3069\u308c\u3060\u3051\u306e\u5951\u7d04\u3084\u3089\u6a29\u5229\u95a2\u4fc2\u306e\u6574\u7406\u304c\u3042\u308b\u3068\u601d\u3063\u3066\u308b\u306e\u304b\u3002<\/p>&mdash; \u308b\u304b\u306a\u3093P\uff20\u65e5\u520a\u3068\u3063\u3077\u3066\u3093 (@LUKANAN_P) <a href=\"https:\/\/twitter.com\/LUKANAN_P\/status\/1757263819771179318?ref_src=twsrc%5Etfw\">February 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post Translation: <\/strong><em>There&#8217;s talk about what if Niconico had monetized in 2008, but back then, the copyright situation for both music and video was so unclear. How much content could have actually been monetized? Do people realize how many contracts and rights issues have been sorted out behind the scenes for monetization to be possible on Niconico and YouTube today?\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">\u5acc\u5132\u601d\u60f3\u304c\u5f37\u304b\u3063\u305f\u306e\u3082\u3042\u308b\u3051\u3069\u6d41\u884c\u3063\u3066\u305f\u30cd\u30bf\u304c\u57fa\u672c\u4e8c\u6b21\u5275\u4f5c\u4e09\u6b21\u5275\u4f5c\u3067\u6a29\u5229\u306e\u30b0\u30ec\u30fc\u30be\u30fc\u30f3\u306e\u30d7\u30fc\u30eb\u3092\u975e\u55b6\u5229\u3068\u3044\u3046\u30d3\u30fc\u30c8\u677f\u3067\u6cf3\u3044\u3067\u305f\u304b\u3089\u7d50\u679c\u306f\u5909\u308f\u3089\u3093\u304b\u3063\u305f\u3068\u601d\u3046\u3088 <a href=\"https:\/\/t.co\/MMp0GhL82z\">https:\/\/t.co\/MMp0GhL82z<\/a><\/p>&mdash; \u306f\u3044\u3069\u3089 (@HighDORA) <a href=\"https:\/\/twitter.com\/HighDORA\/status\/1757304226810888302?ref_src=twsrc%5Etfw\">February 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post Translation:<\/strong><em>\u00a0It wasn&#8217;t just the strong anti-profit sentiment; the trending topics were mostly based on secondary and tertiary creations swimming in a gray zone of rights, under the guise of non-profit. I think the outcome wouldn&#8217;t have changed.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"ja\" dir=\"ltr\">18\u5e74\u304b\u3089\u306e\u30d0\u30fc\u30c1\u30e3\u30ebYouTuber\u306e\u9686\u76db\u3001\u30dd\u30d7\u30c6\u30d4\u30d4\u30c3\u30af\u3084\u3089\u3051\u3082\u30d5\u30ec2\u3068\u304b\u3078\u306e\u53cd\u5fdc\u3001\u30c8\u30c9\u30e1\u306b\u306a\u3063\u305f19\u5e74\u590f\u306e\u30ab\u30b9\u30bf\u30e0\u30e9\u30f3\u30ad\u30f3\u30b0\u5b9f\u88c5\u2026<br><br>\u3053\u306e2\u5e74\u306b\u8d77\u304d\u305f\u69d8\u3005\u306a\u3053\u3068\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u8af8\u3005\u3092\u307f\u3093\u306a\u3067\u6109\u3057\u3080\u3082\u306e\u304b\u3089\u500b\u4eba\u3067\u6d88\u8cbb\u3059\u308b\u306e\u3092\u5f53\u305f\u308a\u524d\u306b\u3055\u305b\u3066\u3057\u307e\u3044\u3001\u500b\u3005\u3067\u63a8\u3059\u6642\u4ee3\u306b\u3055\u305b\u305f\u611f\u304c\u3042\u308a\u307e\u3059<\/p>&mdash; \u306b\u3057\u305f\u3051 (@nishitakevast) <a href=\"https:\/\/twitter.com\/nishitakevast\/status\/1757222873234878613?ref_src=twsrc%5Etfw\">February 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Post Translation:\u00a0<\/strong><em>I&#8217;ve personally felt a change in the internet atmosphere around 2018-2019. One major factor was monetization, and the results of a survey taken at that time are very interesting.\u00a0<br>The rise of Virtual YouTubers from 2018, reactions to Pop Team Epic and Kemono Friends 2, and perhaps the nail in the coffin being the implementation of custom rankings in the summer of 2019.\u00a0<br>These events shifted the internet over the course of two years from something we all enjoyed together to something consumed individually, moving us into an era where pushing individual preferences became the norm.\u00a0<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dwango COO Shigetaka Kurita has joined in on discussion about whether Niconico, one of Japan&#8217;s biggest video sharing platforms, could have grown greater than YouTube with earlier monetization.<\/p>\n","protected":false},"author":63,"featured_media":27237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3,65],"tags":[17],"class_list":["post-27230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-nongaming-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Could Japan\u2019s Niconico have surpassed YouTube with earlier monetization? platform&#039;s COO comments\u00a0 - AUTOMATON WEST<\/title>\n<meta name=\"description\" content=\"Dwango COO Shigetaka Kurita has joined in on discussion about whether Niconico, one of Japan&#039;s biggest video sharing platforms, could have grown greater than YouTube with earlier monetization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automaton-media.com\/en\/news\/20240215-27230\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could Japan\u2019s Niconico have surpassed YouTube with earlier monetization? platform&#039;s COO comments\u00a0 - AUTOMATON WEST\" \/>\n<meta property=\"og:description\" content=\"Dwango COO Shigetaka Kurita has joined in on discussion about whether Niconico, one of Japan&#039;s biggest video sharing platforms, could have grown greater than YouTube with earlier monetization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automaton-media.com\/en\/news\/20240215-27230\/\" \/>\n<meta property=\"og:site_name\" content=\"AUTOMATON WEST\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T06:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T06:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240215-27230-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"963\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarina Woodman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:site\" content=\"@AUTOMATON_ENG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarina Woodman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Could Japan\u2019s Niconico have surpassed YouTube with earlier monetization? 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