{"id":26525,"date":"2024-02-01T15:20:43","date_gmt":"2024-02-01T06:20:43","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=26525"},"modified":"2024-02-01T15:20:44","modified_gmt":"2024-02-01T06:20:44","slug":"20240201-26525","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20240201-26525\/","title":{"rendered":"Super Smash Bros. creator Masahiro Sakurai&#8217;s &#8220;Show the actual game!&#8221; quote got taken out of context"},"content":{"rendered":"\n<p>On January 30, Masahiro Sakurai posted a new video on his YouTube channel that has resonated with people so much that it has since become a meme. In a video entitled \u201cShow the Actual Game!,\u201d, the creator known for Kirby and Super Smash Bros gave advice on game trailers and expressed the opinion that \u201cemphasis should be put on gameplay footage,\u201d especially for new IPs. The title of his video has been taken out of context on social media, with users expressing frustration at the cinematic teasers shown at The Game Awards- and highlighting a gap between large game companies\u2019 marketing strategies and the wants of players.&nbsp;<\/p>\n\n\n\n<p>Sakurai is a game industry veteran who started out at HAL Laboratory, where he created the character Kirby. He is currently the president of Sora Ltd. and was most recently the director of Super Smash Bros. Ultimate (2018). Utilizing his experiences both as a creator and a gamer, Sakurai set up his own YouTube channel in 2022 called \u201cMasahiro Sakurai on Creating Games,\u201d which also has an English version. Sakurai\u2019s videos offer a variety of information and insight into the games industry and game development.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Show the Actual Game! [Marketing]\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/-4oPgNbnJCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On January 30, Sakurai posted a video about publicizing games, specifically what to look out for when making a game trailer. In this \u201cShow us the Actual Game!\u201d video, he emphasized the importance of showing actual gameplay footage in the game\u2019s trailer. \u201cBut sometimes a trailer has an opening movie or character intros that just keep going and it takes forever to get to the part where they show the actual gameplay,\u201d he explains, adding that \u201cIn some cases trailers (&#8230;) won\u2019t show any gameplay footage at all. Please don\u2019t do that!\u201d He believes that including gameplay footage near the beginning of the trailer is more effective in conveying the game\u2019s content, which after all, is the purpose of the trailer. He emphasizes that this is important for new IPs and indie games by first-time developers. After all, such games do not have the established fan following and brand awareness that high-profile series and works by famous game creators have.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"504\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-001.png\" alt=\"Masahiro Sakurai Show the Actual Game YouTube video\" class=\"wp-image-26535\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-001.png 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-001-380x213.png 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-001-768x430.png 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-001-600x336.png 600w\" \/><figcaption class=\"wp-element-caption\"><em>This guy really doesn\u2019t look happy with how long the character intros are&#8230;<\/em><\/figcaption><\/figure>\n\n\n\n<p>It seems that Sakurai\u2019s opinion on the importance of actual gameplay footage resonated with many people on social media. A screenshot of the \u201cMovie footage &lt; Actual Gameplay\u201d part of the video has become a meme that sarcastically references The Game Awards. At The Game Awards last year, many new titles were announced with teaser trailers that didn\u2019t show any actual gameplay.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/6Y7zNU7iTP\">https:\/\/t.co\/6Y7zNU7iTP<\/a> <a href=\"https:\/\/t.co\/xuqQ91oAHs\">pic.twitter.com\/xuqQ91oAHs<\/a><\/p>&mdash; TheNCSmaster (@TheNCSmaster) <a href=\"https:\/\/twitter.com\/TheNCSmaster\/status\/1752352030302052460?ref_src=twsrc%5Etfw\">January 30, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Although Sakurai\u2019s advice was aimed at small indie games, reactions on social media suggest that most gamers would prefer to see gameplay footage in new game trailers regardless of whether it is an AAA title or an established IP. After all, gameplay footage is the main indication of an upcoming game\u2019s style and quality for players. In recent years, it has become commonplace for large-scale productions to show a glossy movie-based teaser trailer to stir up hype early in development. Players then have to wait a long time to see any actual gameplay footage from the upcoming title, which can be frustrating.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"504\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" src=\"http:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-002.png\" alt=\"Masahiro Sakurai Show the Actual Game YouTube video\" class=\"wp-image-26537\" srcset=\"https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-002.png 900w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-002-380x213.png 380w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-002-768x430.png 768w, https:\/\/automaton-media.com\/en\/wp-content\/uploads\/2024\/02\/20240201-26525-002-600x336.png 600w\" \/><\/figure>\n\n\n\n<p>However, Sakurai made exceptions for high-profile releases, major titles and works by famous creators in his advice. He believes that if there is a high level of attention to begin with, then a teaser can be used for marketing. It\u2019s possible that his \u201cMovie footage &lt; Actual Gameplay\u201d comment might have been interpreted in a way that he did not intend.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"OD - TGA 2023 Teaser Trailer - [CERO] 4K\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/j1pnFI1r8N0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>The teaser for Kojima Productions\u2019 new game OD is one of the titles showcased at The Game Awards that has been the subject of much discussion and debate.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Although players might want to see gameplay as soon as possible, from a marketing perspective, it makes sense to gradually release information for major titles. Thus, many companies start out by releasing a non-gameplay teaser to build up expectations. There may be concerns that if gameplay was shown right at the beginning of marketing for a major title, then the publicity train would run out of steam well before the game was released. The circumstances are different for small indie games however, where prominently showing gameplay footage can be a powerful marketing tool to reassure potential buyers about the game\u2019s quality.\u00a0\u00a0<\/p>\n\n\n\n<p style=\"font-size:12px\"><em>Written by.\u00a0<a href=\"https:\/\/automaton-media.com\/en\/author\/verity-townsend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verity Townsend<\/a>\u00a0based on the\u00a0<a href=\"https:\/\/automaton-media.com\/articles\/newsjp\/20240131-280768\/\" data-type=\"link\" data-id=\"https:\/\/automaton-media.com\/articles\/newsjp\/20240131-280768\/\" target=\"_blank\" rel=\"noreferrer noopener\">original Japanese article<\/a>\u00a0(original article\u2019s publication date: 2024-01-31 17:12\u00a0JST)\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry veteran&#8217;s advice on emphasizing gameplay footage in indie game trailers becomes a meme about gamers&#8217; dissatisfaction with AAA game teasers.<\/p>\n","protected":false},"author":35,"featured_media":26532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[18,17],"class_list":["post-26525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-global-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Super Smash Bros. creator Masahiro Sakurai&#039;s &quot;Show the actual game!&quot; 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Voracious gamer who plays everything. 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