{"id":26181,"date":"2024-01-25T15:42:21","date_gmt":"2024-01-25T06:42:21","guid":{"rendered":"https:\/\/automaton-media.com\/en\/?p=26181"},"modified":"2024-01-25T20:37:53","modified_gmt":"2024-01-25T11:37:53","slug":"20240125-26181","status":"publish","type":"post","link":"https:\/\/automaton-media.com\/en\/news\/20240125-26181\/","title":{"rendered":"Like a Dragon: Infinite Wealth takes over Times Square, The New York Times in massive advertising campaign\u00a0"},"content":{"rendered":"\n<p>Sega\u2019s<strong> Like a Dragon: Infinite Wealth<\/strong> is right around the corner, launching on January 26 for the PC (Windows\/Steam), Xbox Series X|S\/Xbox One and PS4\/PS5. The newest installment of the Like a Dragon series is one of RGG Studio\u2019s most ambitious titles up to date, and its release is being accompanied by a befittingly large-scale advertising campaign, including a Times Square electric billboard and an upcoming full-page advertisement in The New York Times.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Well would you look at that! Like a Dragon: Infinite Wealth is in New York&#39;s Times Square.<br> <br>Drop by to take a pic if you&#39;re in the area and tag us on social with the hashtag <a href=\"https:\/\/twitter.com\/hashtag\/NYCLikeaDragon?src=hash&amp;ref_src=twsrc%5Etfw\">#NYCLikeaDragon<\/a><br> <br>Play Jan 26th! <a href=\"https:\/\/t.co\/Ede4yH6gsi\">pic.twitter.com\/Ede4yH6gsi<\/a><\/p>&mdash; RGG Studio | Like a Dragon &amp; Yakuza Series (@RGGStudio) <a href=\"https:\/\/twitter.com\/RGGStudio\/status\/1749628087283712343?ref_src=twsrc%5Etfw\">January 23, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Throughout its development, Infinite Wealth has been described by RGG Studio as one of their biggest and most content-packed games yet, involving an unprecedent number of development staff. And truly, as the release approaches, the variety of content being teased appears to be endless, with early reviews already lauding Infinite Wealth as one of the best RPGs in recent years.&nbsp;<\/p>\n\n\n\n<p>Sega has been very active in promoting Infinite Wealth, with Japanese players getting nationwide demo events and opportunities to interact with the game and creators. Global advertising is also substantial, with a massive animated electric billboard counting down to Infinite Wealth\u2019s launch at the very center of Times Square in New York City. &nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/mf_fone\/status\/1749999386925707361?s=20\n<\/div><\/figure>\n\n\n\n<p>One particularly impactful location is the Infinite Wealth billboard in Dotonbori, Japan, which is the real-life counterpart of the in-game Sotenbori.. As the two environments<a href=\"https:\/\/automaton-media.com\/en\/news\/20240109-25181\/\" target=\"_blank\" rel=\"noreferrer noopener\"> look nearly identical<\/a>, one player humorously commented that \u201cseeing a yakuza sign in Dotonbori must feel like breaking the 4th wall as a fictional character.\u201d&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/infinitewealth.sega.com\/index.html?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Like a Dragon: Infinite Wealth<\/a> is scheduled for release on January 26 for the PC (Windows\/Steam)\/Xbox Series X|S\/Xbox One\/PS4\/PS5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like a Dragon: Infinite Wealth is one of Ryu Ga Gotoku Studio\u2019s most ambitious titles up to date, and its release is being accompanied by a befittingly large-scale advertising campaign, including a Time\u2019s Square electric billboard and an upcoming full-page advertisement in The New York Times.\u00a0<\/p>\n","protected":false},"author":55,"featured_media":26184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[3],"tags":[17],"class_list":["post-26181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-japan-related-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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She grew up playing Duke Nukem and Wolfenstein with her dad, and is now enamored with obscure Japanese video games and internet culture. Currently devoted to growing Automaton West to the size of its Japanese sister-site, while making sure to keep news concise and developer stories deep and stimulating.","url":"https:\/\/automaton-media.com\/en\/author\/amber-vjestica\/"}]}},"_links":{"self":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/26181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/comments?post=26181"}],"version-history":[{"count":8,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/26181\/revisions"}],"predecessor-version":[{"id":26215,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/posts\/26181\/revisions\/26215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media\/26184"}],"wp:attachment":[{"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/media?parent=26181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/categories?post=26181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automaton-media.com\/en\/wp-json\/wp\/v2\/tags?post=26181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}